Brianna Nieman Email & Phone Number

Philadelphia, Pa, Us

Responsible for bridging the gap between design strategy and project execution, overseeing and guiding design teams to create exceptional user experiences for enterprise organizations.• Guide and mentor product designers, researchers, and content strategists — fostering a collaborative and high-performing team environment.• Guide clients and multi-disciplinary teams through the entire project lifecycle, from initial scoping to execution.• Frame project problems, plan activities and responsibilities, and mentor cross-disciplinary teams, ensuring their growth and development.• Establishing and implementing efficient design processes, including research, ideation, prototyping, and testing.• Synthesize research findings into actionable insights, develop strategies for future work, and facilitate workshops and meetings. • Collaborate closely with researchers, designers, developers, and project managers to execute projects.• Navigate project uncertainties, simplify complex problems, and define solutions to meet user and business needs.• Emphasize storytelling, consulting, and facilitating creative discussions.

Philadelphia, Pa

Successfully led the user experience and visual design of various digital products including platforms, databases, and institutional websites for a variety of B2B and B2C clients.• Mentorship and art direction to junior designers, manager and direct report for intern program• Responsible for IA, UX, visual design output• Brainstorm, conceptualize and design brand identities, websites, marketing campaigns (collateral, social, print, email) that drive revenue growth• UX strategy (User flows, sitemaps, content hierarchies, wireframes)• Create cross platform UI frameworks for scaleable design systems and reusable patterns specific to each project (for over 25+ design systems) with documentation• Collaboration with strategists, project managers, and engineers on every project• Effectively present to and interact with clients, stakeholders, and outside vendors directly• Establish processes to foster employee growth and increase production• Support with scoping, estimation, and planning of projects

Greater Philadelphia Area

Establish and grow brand presence for a variety of nationally recognized clients through strategic positioning, digital design, and brand awareness initiatives.

Philadelphia, Pennsylvania

Working cross functionally and collaboratively with multiple teams to re-envision the consumer facing United by Blue digital experience.Lead product designer on the successful completion of design efforts including: product listing redesign, enhancing checkout experience, mobile app design, multiple growth initiatives across different platforms.Crafted the entire end-to-end customer experience including branding, print, textile, digital, environmental/3D, and UX/UI design. • Led successful brand collaborations with: Target, REI, Subaru, +10 more• UX/Visual design of new templates, components, and features• Managed communication strategy, planning and execution of all creative projects. These included: print catalogs, e-commerce photo shoots, e-mail, social media, website, direct mailers, product launches, and more• Creation of prototypes for UX research (Wireframes, interactive screens, and motion studies)• Led discovery efforts on project kickoffs• Utilized customer data to inform design & business strategy • Led workshops (Empathy mapping, affinity diagrams, pains & gains, product/solution fit, etc.)• Facilitation of UX research (Recruiting, scheduling, script writing, interviewing, synthesis)• Collaborated with product, retail, sustainability, engineering, executive, sales, and brand teams• Directly impacted strategy and prioritization of product roadmap• Managed a cross-functional team of designers, photographers, illustrators, and developers, setting the design direction for digital materials.• Led scoping, estimation, and planning of projects• Hired and managed third party vendors and contractors

Philadelphia, Pennsylvania, United States

Led cross-channel projects across all of the ecommerce departments: print, textile, environmental/3D, digital, and UX/UI design.

Newtown Square, Pa

Designed and iterated the platform of six different resort websites., prioritizing initiatives for marketing, customer experience, and growth. Designed layouts and A/B testing for newsletter and ads.

Bellingham, Wa

Designed print materials, designed and coded web materials for various university departments and events

Bellingham, Wa

Designed the 112 page student-operated literary and art publication and was involved in the editing and production process

Bellingham, Wa

Worked with another designer in creating layouts for the student-operated environmental magazine

Bellingham, Wa

Designed print materials and was involved in the critique process

Ba, Graphic Design, Creative Writing

English