Brianna Pyka Email & Phone Number

BrandRaise is a strategic communications consultancy that provides brand and fundraising support to non-profit organizations nationwide.

Fundraising for Libraries provides approachable fundraising skills and resources for libraries.

Minnesota, United States

Lead and manage brand messaging and go to market strategy of the Spave fintech app.-Developed and executed Spave's brand image by designing and implementing a brand strategy.-Conducted competitive and market analysis to establish a Unique Sales Proposition (USP) and brand messaging that sets Spave apart from competitors.-Supervised the creation of marketing assets such as taglines, visual materials, articles, etc., as a representation of the brand and a way of creating and fostering a long-term relationship with end consumers and B2B consumers .-Identified target customer segments.-Developed strategies to expand the brand to new audiences, such as building relationships with key influencers, industry thought leaders, etc.-Ensured customer service, advertising, marketing, and other activities align with the established brand image.-Modified the brand image as necessary to reposition the company within the fintech industry throughout various launches.-Measured campaign results and formulated initiatives to enhance efforts and reach higher objectives.Highlights*Drove over 800,000 app store impressions, resulting in 4k downloads*Initiated critical value prop testing resulting in brand evolution for go-to-market strategySpave® is a free all-in-one app that allows you to effortlessly save and give just by spending on everyday items.

Casual consultant role that supports the overall strategy and implementation of product development, business strategy, and customer lifecycle creation for multifamily marketing consultant agency that serves multifamily owners, operators, developers and suppliers.

Plan, organize and manage fundraising studies, capital campaigns and annual fund development programs with stellar results.-Completed campaign management and organization including pipelines, prospect tracking, strategy, task assignment and maintenance of timelines.-Researched and identified prospects.-Scheduled meetings, prepared talking points, assembled presentations, and prepared meeting prep for -Board members, campaign volunteers and organization staff.-Oversaw acknowledgement of all campaign gifts and pledges and preparation of pledge payment reminders and pledge agreements.-Wrote all campaign correspondence, including crisis or near-crisis communications, including solicitation proposals, meeting requests, and meeting follow up.-Maintained master campaign calendar to maximize cultivation events and keep campaign committee on track.-Organized and monitored volunteer assignments and follow-up, and assisted in all aspects of volunteer-led events.Highlights*Raised over $15M through effective capital campaign management. Crescendo Fundraising Professionals, LLC is a consulting firm specializing in raisingcapital funds for municipalities and non-profits to pay for new construction and renovation projects.

Greater Minneapolis-St. Paul Area

Organize and manage marketing campaigns to raise awareness of and generate demand for multiple products as well as manage the sales strategy for the top eight business states across the company.-Served as a key contact between marketing, product, training, sales, and services to understand market environment, key trends, competitor performance, and applicable opportunities to deliver an effective segment strategy.-Developed expertise in core segment products including virtual and digital curriculum.-Identified and implemented go-to-market strategies for new product introductions and key enhancements.-Provided analysis and reporting of product launches, and made recommendations based on results and business needs and goals. -Created the positioning and messaging of Edmentum’s value proposition and competitive advantages.-Built and communicated competitive positioning to share with the internal organization and field.-Developed, managed, and executed plans for national tradeshows and events.-Drove integrated marketing programs that included collateral, sales tool kits, customer presentations, content, and training. -Influenced the development of marketing tactics including efficacy, web content, advertising, PR, and marketing campaigns.

Develop promotional campaign and go to market strategies for multiple product offerings.

Maintain and communicate market and segment knowledge and act as the internal and external liaison to various cross-functional stakeholders.Edmentum is the leading provider of K-12 digital curriculum, assessments, and services to 43,000 schools in all 50 states and over 100 countries worldwide.

Golden Valley, Minnesota

Plan and manage the development, coordination and execution of integrated multi-channel marketing communications to tell the PFS story among both internal and external constituents within the marketing disciplines of public relations, special events management, advertising and new media. Partners in Food Solutions (PFS) is a 501c(3) nonprofit organization that links the technical and business expertise of volunteer employees from General Mills, Cargill, Royal DSM and Bühler to small and growing food processors and millers in the developing world.

Greater Minneapolis-St. Paul Area

Developed a line of products for happy couples in partnership with book line. Here's a mini mission statement: happy couple company is a lifestyle company of a trendy, upscale design. It's not products nor an online community, but rather an integral part of life for its market.

Greater Minneapolis-St. Paul Area

Develop and maintain StuartCo’s online persona, coordinate postings and design for six social media accounts, 25 Facebook pages and four Wordpress blogs, tailoring to certain communities ranging from low income to luxury renters and complete implementation of automated e-mail campaigns for the StuartCo portfolio to provide lead nurturing upon a contact’s first interaction, developed reports to track the lead nurturing process and analyzed data to discover areas of improvement in send time, day of the week, or design layout.StuartCo was founded on June 1, 1970 and since that time has grown into one of the most respected property management firms in the Upper Midwest.

St Paul, Minnesota, United States

Provided exceptional service and style recommendations to shoppers on a part-time basis throughout college and post-graduation.

Seasonal projects/events support at various apartment and townhome communities.

Management of Facebook page, create recommendations regarding the future use of MySpace and YouTube venues, developed a handbook for effective public relations strategies for CNTD supported franchises and write and distribute, both on a national and local level, press releases. College Nannies & Tutors is a unique placement and educational resource specializing in safe, knowledgeable, and fun tutors.

Master Of Business Administration (Mba)

B.A., Marketing And Entrepreneurship

Activities and Societies: Entrepreneurship SocietyI am a graduate of the University of St. Thomas with a double major in entrepreneurship.

Education record