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I champion curiosity, connection, and inclusivity to effect positive change. Currently, I lead the engagement marketing team at Cencora (formerly AmerisourceBergen). In this role, I develop and execute customer-centric content and brand awareness strategies for our human health provider and supply chain businesses in the U.S.I’m particularly passionate about leveraging marketing automation and AI to deliver personalized campaigns that enhance the customer experience. Equally important to me is nurturing a collaborative and inclusive team environment where creativity flourishes and collective efforts make a lasting impact on our industry’s future.
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Marketing DirectorCencora Nov 2024 - Present -
Senior Marketing Manager, Specialty Growth And ReputationCencora Dec 2022 - Nov 2024 -
Marketing ManagerCencora May 2017 - Dec 2022Frisco, TexasMarketing Manager, Specialty Growth & Reputation (July 2022 - December 2022)Marketing Manager, Commercialization & Retention - Specialty GPOs (May 2021 - July 2022)Conceptualized and developed digital GPO marketing campaigns, increasing channel engagement amongst providers in multiple therapeutic areas. Managed cloud-based digital platforms to reach customers using data-driven insights and dynamic targeting. Facilitated customer loyalty and maximized brand consistency and strength by analyzing and developing strategic messaging for internal and external use.Marketing Manager, Marketing Services & Customer Communications - Specialty GPOs (May 2017 - May 2021)Created and executed strategic marketing plans for pharmaceutical manufacturers and healthcare service providers. Built, implemented, tracked, and managed multi-channel marketing campaigns that drove product awareness. Directed online and print advocacy initiatives to generate legislative action and change on behalf of community-based practices. Engaged various customer segments with targeted and traditional communications that changed purchasing behavior. Presented marketing plans and their effectiveness to industry partners. -
Marketing Coordinator, Specialty GposCencora May 2015 - May 2017Frisco, TexasMarketing and Communications Coordinator (May 2015 - May 2017)Strategically collaborated with pharmaceutical partners to develop and execute marketing campaigns. Created and delivered sales support materials to inform customers of GPO contractual opportunities. Managed content creation, collection and distribution of cadenced digital newsletters to over 10,000 community-based specialty healthcare professionals. Planned and developed detailed launch calendar to prioritize contract pull through for marketing programs. Tracked and analyzed metrics to help sponsors maximize their ROI on targeted and traditional marketing campaigns. -
Milb Gameday Associate - Box OfficeFrisco Roughriders Mar 2015 - Oct 2015Frisco, Texas, United States -
News Media And Marketing InternAbc News Sep 2014 - Dec 2014Bryan/College Station, Texas AreaKRHD-TV (ABC 40)Shot, edited and produced news stories and posted to web. Attended news interviews, took notes and provided questions to interviewees for same day television broadcast. Assisted in marketing and sales departments to drive new business to the station. -
Media And Marketing InternNobox Creative May 2014 - Aug 2014Amarillo, Texas AreaCreated and maintained eight social media databases to represent clients for the company to draw on for marketing initiatives. Researched and expanded on marketing techniques within multiple industries in order to successfully promote each client through social media. -
Lead Media And Marketing InternThe Children'S Museum Of The Brazos Valley Jan 2014 - Apr 2014Bryan/College Station, Texas AreaLed a team of interns to create newsletters, fliers, brochures and other marketing materials for the use of promoting various events and activities at the Children's Museum. Managed the spread of information between my organization and the public, posted and maintained all social media websites and the official museum website.
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Social Media Intern On Am Drive-Broadcast RadioBrazos Valley Communications, Ltd. Jan 2014 - Apr 2014Bryan/College Station, Texas AreaPre and post promoted morning show content over social media sites and on broadcast radio. Put together and provided content for the morning show blog on a daily basis. -
Administrative InternBrazos Valley Communications, Ltd. Jan 2014 - Apr 2014Bryan/College Station, Texas AreaSupported the business, sales, and promotion managers in providing professional leadership to organize, administer, and implement strategies for successful operations.
Brianna Simpson Skills
Brianna Simpson Education Details
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Communication (Major), Business And Journalism (Double Minor)
Frequently Asked Questions about Brianna Simpson
What company does Brianna Simpson work for?
Brianna Simpson works for Cencora
What is Brianna Simpson's role at the current company?
Brianna Simpson's current role is Marketing Director - Cencora.
What is Brianna Simpson's email address?
Brianna Simpson's email address is br****@****ine.com
What is Brianna Simpson's direct phone number?
Brianna Simpson's direct phone number is (469) 365*****
What schools did Brianna Simpson attend?
Brianna Simpson attended Texas A&m University.
What skills is Brianna Simpson known for?
Brianna Simpson has skills like Marketing, Social Media, Time Management, Powerpoint, Journalism, Communication, Public Speaking, Microsoft Excel, Management, Microsoft Office, Leadership, Event Planning.
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Brianna Simpson
Business Management And Operations And Supply Chain Management, Recent Graduate From California State University Long BeachLong Beach, Ca1walmart.com
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