Brianne Bailey Email & Phone Number

El Paso, TX, US

Marlborough, Massachusetts, US

• SaaS-based Customer Learning Management System (LMS) and Revenue Marketing Platform. I lead a team of 2 internal marketing professionals and manage a digital marketing agency and freelance creative relationships..
• Reposition/expand the company as a Customer Lifecycle Revenue Marketing platform in addition to being a customer onboarding/training LMS.
• Create Marketing Product RoadMap toward becoming a customer revenue technology company.
• Build Digital Reporting Structure from the ground up.
• Drive content marketing funnel growth: Top 306%, Middle 197%, Bottom 90%.
• Ideate/Design new Sales enablement assets and a full complement of Content Marketing materials.

San Antonio, Texas, US

• I re-imagine the way companies think about Standard Operating Procedures (SOP) as it pertains to Marketing Technology while ensuring that the entire lifecycle content distribution eco-system (including strategy.
• Rebuilt HubSpot process to accommodate subscription-based sales and renewal revenue. Created live dashboards to measure Sales/Marketing/Customer Success progress.
• Managed the creation of the Transect Academy (built in Raven360).
• Led StoryBrand methodology messaging workshop and delivered completed BrandScript.
• Spearheaded full-stack marketing automation and content marketing campaigns driving 1200 leads.
• Executed MQL generation by building omnichannel campaigns in HubSpot generating marketing attribution of $400k in 2022.

Scottsdale, AZ, US

• At Cornerstone, I identify opportunities to maximize engagement and retention among customers leveraging an omnichannel, multi-touch approach. Through assessment of the current environment, programs, tactics, and.
• Lead strategist in the website migration project that provided a solid foundation for future digital marketing efforts. Complete company-wide messaging update through StoryBrand methodology.
• Built and launched the MarTech stack that supports organization of content, generation of data for tracking of KPIs, and overall success of the department.
• Led Marketing department in the absence of a VP during a growth and transition phase ensuring projects were completed and goals were met.Responsibilities:
• Identify opportunities to maximize engagement and retention among customers leveraging an omnichannel, multi-touch approach.
• Assess the current environment, programs, tactics, and performance to establish a strategy and drive key lifecycle marketing results across messaging channels in support of business goals.

San Jose, California, US

- Create and manage B2B marketing and content strategy.- Create and implement sales process in HubSpot along with all associated automation, dashboards, and required training.- Integrate sales and marketing CRM (HubSpot) with Applicant Tracking System (BullHorn) to ensure streamlined communication between departments.- Implemented an aggressive SEO plan to.

Rockaway, NJ, US

• Led the initiative of becoming a HubSpot Partner Agency and created the strategy for implementation and maximizing partnership opportunities. Helped create the initiative to drive audience development and engagement to.
• Created product roadmap and process update for new Q3 offerings forecast to generate an additional $4 million in 2019 revenue
• Negotiated Hubspot Agency Partner Status saving over 70% in MarTech platform costs.
• Strategized and conceptualized User Experience (UX) for 23 high traffic web properties and brands.
• Deployed robust Search Engine Optimization (SEO) initiative generating a 30% lift in audience growth

Austin, TX, US

- Critical in the brainstorming and implementation of new company branding and messaging within a short timeframe and under pressure. Worked closely with CMO to create innovative new strategy to disrupt an antiquated, commoditized market setting us apart from the competition.- Uses Adobe InDesign, Illustrator, Photoshop and Dreamweaver to design pieces.

Campbell, CA, US

• Implemented and managed the inbound marketing program and Hubspot account drawing qualified customers to our website and services.
• Managed the creative design, copy development, scheduling, distribution, and results tracking of all email sales and e-newsletter campaigns, using several email marketing service providers (MailChimp, GraphicMail.
• Maintained the company’s CMS (Word Press); posted and created a variety of web content, including blog posts, collateral, and other web content. Supported the development and design of a new corporate website.
• Was responsible for every aspect of trade show and event management, including sourcing, registration, and logistics. Regularly attend shows in a sales support capacity. Oversaw the selection and creation of a new.
• Generated a broad variety of custom reports using the company’s CRM (Bullhorn), collaborating with the sales, marketing, and IT departments. Responsible for CRM training programs as part of the onboarding process of.

Suwa, Nagano, JP

• Supported outside sales representatives in administrative duties such as PowerPoint presentation design, supply ordering, and setting up audio conference calls
• Oversaw new dealer set-ups by collecting approvals/paperwork and setting them up in necessary systems
• Helped further develop an application in the sales database (SOAR) to track customer contact information and program enrollment
• Maintained customer records, set-up users, and verified sales data in the SOAR database used for reporting.
• Assisted in new hire set-up by creating the training schedule, getting them set-up on all necessary systems, and ordering their laptop and supplies. Was integral in streamlining the new hire set-up process.
• Published communications to Home Entertainment representative firms

• Assisted the Director of Human Resources in:
• Conducting personal interviews and following up on applicant references’ education and certifications
• Creating, maintaining and organizing employee records
• Coordinating new employee orientation and current employee evaluations
• Ensuring employees receive ongoing education via advertising workshops and in-services
• Maintaining confidentiality and ensuring that HIPAA and OSHA compliancy guidelines are met

• Contacted prospective clients through cold calling and referrals and presented product and company information
• Maintained multiple customer accounts and ensured customer service satisfaction
• Created and updated company marketing material
• Continued product and new technology education