Children'S Toy Artist
CurrentI specialize in creating imaginative and beautiful artwork for children’s toys.Collectibles: Since 2020, I've worked on beloved collectible toy brands including Hatchimals, Zoobles, and Magic Mixies Mixlings. I excel in creating detailed artwork for small figures, and designing supporting elements like sticker sheets, birth certificates, and playset backgrounds.Interactive: I love working on interactive products, blending creativity and innovation to create lifelike toys that deeply connect with kids. My contributions to Hatchimals and Purse Pets include colour selection, repeat pattern design, and eye design.Activities: Activity toys were my entryway into the world of children’s toy design, beginning in 2016 with Spin Master’s Sew Cool sewing machine. I have supported the Spin Master activities team on brands such as Cool Maker, Kinetic Sand, and Etch-a-Sketch, and I am a go-to artist for bracelet kit development, making huge contributions to the TOTY-award winning KumiKreator, and TOTY nominated PopStyle Bracelet Maker.Colour and Trend Research: Colour research is a core element of my design process, informed by my in-depth study of colour theory during my degree in Fashion Communication. I follow trending fashion colours closely, allowing me to design aspirational children's toys that follow compelling themes or catch trending aesthetics.
