Brianne Fleming Email & Phone Number

West Palm Beach, Fl, Us

o I deliver resources and services to help creators and brands show up online and build their communities

No stuffy marketing advice here! Making the Brand is a podcast that shares marketing lessons derived from popular culture -- past and present. Available on Apple Podcasts, Spotify, Google Podcasts, Anchor, and Stitcher.

Gainesville, Florida, Us

o Instructor in the virtual Digital Strategy and Social Media Master's programso Courses I've taught/developed include Lead Generation, Advertising & Social Media, and Branding Using Social Media, Social Media & Pop Culture

o I develop content strategies to elevate health and wellness brands by amplifying their authentic stories, spotlighting their differentiators, and growing their communities. o Clients include BoxUnion, Upgrade Labs, VIO Med Spa, Orangetheory Fitness, Motion Stretch Studio, and more.

New York, Us

Boca Raton, Fl, Us

o Perfect the brand experience at every touchpoint for each member or prospecto Elevate global brand awareness by creating compelling brand messages and integrated content on digital, social, and other communication platformso Lead the execution of the system-wide marketing and content calendars, designed to engage new members and drive sales o Conduct studies to analyze brand health and identify opportunities to improve brand positioningo Implement procedures and initiatives to drive brand consistency and preserve brand equity among franchise networko Work directly with Chief Brand Officer to guide creative agency and public relations firm on brand directiono Collaborate with retail team to develop coveted products and offeringso Develop global, national, and local marketing plans to optimize success for all studios to drive new business, retain current members, and create brand loyaltyo Oversee and strategize with a talented team consisting of a graphic designer, email strategist, multimedia producer, and marketing specialistso Partner with technology team to improve the user experience by optimizing the website, apps, email communications, and other digital/technological touchpoints

Boca Raton, Fl, Us

o Collaborated with other departments including fitness, technology, retail and operations to effectively promote upcoming product launches and initiativeso Acted as primary point of contact for franchisees both domestically and internationally to establish and maintain brand marketing and continuity in franchise operations o Worked with Director of Marketing and creative agency to curate social media content, develop bimonthly campaigns, and promote new products and offerso Served as liaison between our Marketing agency, corporate and franchiseeso Worked with public relations agency to identify newsworthy initiatives to pitch to both local and national media; monitor and reviews OTF mentions and media coverage o Developed, designed, and presented marketing training materials to franchise networko Coordinated submission of orders and artwork delivery for monthly marketing campaigns o Researched and monitored competitor marketing initiatives and industry trends o Approved custom artwork requests and oversee design processo Assisted in procuring the needed services for marketing, printing, mailing, events, and other related services

Us

GL Homes is one of the nation's largest privately held builders of homes and residential communities. o Wrote copy for print and online advertisements, brochures, flyers, webpages and e-blastso Proofed and edited creative projects, signage, ads, direct mail, and collateral materialso Gathered, reported, and monitored performance data for online campaigns, main website and e-blasts; analyzed customer site usage patternso Managed social media accounts for GL Homes on various platformso Created relevant content and blogs, researched keywords, etc. to improve SEO o Served as liaison for PR agency and provided all content needed to produce buzzworthy storieso Responsible for fulfilling signage needs from conception to productiono Assessed demographic, geographic and behavioral trends amongst buyers and prospects; proposed ideas for new targeting/campaign strategieso Updated the GL Homes website and monitored traffic via Google Analyticso Brainstormed ideas for in-state and out-of-state marketing campaignso Prepared presentations for home shows, budget meetings, etc.o Assisted with special events such as grand openings and real estate broker events

Deerfield Beach, Florida, Us

o Hosted weekly marketing trainings with centers to boost enrollment; facilitated marketing processo Reviewed centers’ marketing calendars, marketing reports, budgets and new initiativeso Brainstormed and planned events with centers including grand openings, open houses, etc. o Coordinated graphic design needs for print and online media

Deerfield Beach, Fl, Us

Women In Distress is the only nationally accredited, state-certified, full service domestic violence center serving Broward County, Florida. o Designed, produced, and wrote copy for promotional and branding collateral materials o Wrote press releases, media alerts and all other public relations publications o Pitched stories and secured coverage from print, radio, and TV media outletso Managed media relationships including media monitoring, tracking and communication o Developed online campaigns and strategies across social media, web site, and email messagingo Conducted, gathered and analyzed best practices for social media opportunitieso Assisted in the planning and execution of fundraising events, donation drives, presentations etc.o Created and distributed organization's monthly e-newsletter and all e-communications o Maintained organization's website and email database

Fort Lauderdale, Fl, Us

Clients: The Westin Diplomat Resort & Spa, Museum of Art | Fort Lauderdale, Nova Southeastern University, Greater Fort Lauderdale CVB, Silver Airways, LXR Luxury Resorts & Hotelso Composed press releases and press kit items for clientso Participated in brainstorming sessions for client campaign development o Researched and wrote blog posts for company websiteo Updated presentations for client status meetings

Orlando, Fl, Us

The UCF Recreation and Wellness Center is the on-campus fitness center that serves UCF students, staff and alumni. o Implemented promotional plans for departments including aquatics, fitness, sport clubs and outdoor adventure in a 180,000 sq. ft. facilityo Hired, trained and oversaw a staff of 5 marketing assistants; assigned projects, proofed collateral material and maintained communication o Responsible for all public relations and communication efforts to 55,000+ patrons o Conducted business with vendors to host events, order products, print materials or comply with sponsorship agreements including Powerade, CLIF Bar, and Champion o Managed and updated advertising content on social media, main website, and indoor/outdoor marketing outletso Designed and created collateral material, signage and T-shirts with Adobe CS5o Coordinated fine details for major events such as the $22 million expansion Grand Opening, Employee Banquet, and conferences

Orlando, Fl, Us

o Showcased campus and buildings to parents and potential students on tourso Presented information to highlight and promote the UCF experienceo Answered questions about the university

Orlando, Fl, Us

o Composed articles to be published in UCF’s student newspapero Conducted interviews, researched stories and edited copy

Atlanta, Georgia, Us

o Assisted promotions manager with marketing eventso Represented station at tabling events o Created ads for upcoming promotions

Master Of Arts In Mass Communication - Web Design And Online Communication

Undergraduate, Advertising/Public Relations