Brianne Clark Email & Phone Number

• Led initiatives to drive customer satisfaction, retention, and long-term value for health system partners.
• Identified upsell opportunities and enhanced the customer journey through strategic relationships with healthcare executive leaders.
• Tracked key metrics and analyzed customer health scores to ensure optimal outcomes.
• Hire, mentor, and manage Customer Success Managers (CSMs) and Account Coordinators (ACs).

• Collaborated with healthcare organizations to develop growth strategies and innovative solutions.
• Tracked and analyzed key metrics—including churn rate, expansion revenue, and customer health scores—achieving a 98% retention rate.
• Fostered strong client relationships and provided exceptional customer service to drive account growth.

Augusta, Georgia Area

• Managed the Division of Communications and Marketing Business Intelligence Team, serving as a liaison between departments and presenting dashboards to stakeholders.
• Interpreted business intelligence data to drive strategic decisions and provided consistent insights and recommendations.
• Assisted in the planning process through data analysis and developed systems for business intelligence and planning foundation.

• Develop and maintain measurement dashboards and comprehensive reporting structure focusing on return on investment indicators to provide insight to shape marketing strategy
• Strengthen consumer preference, drive patient volume and increase university admissions by utilizing strategic marketing analysis
• Develop and monitor environmental assessments and market analysis as part of integrated marketing plans
• Manage CRM system with a budget of over $1M to include direct mail and email campaigns, marketing automation, and digital advertising including SEO, PPC, display and social media
• Assist with development and implementation of integrated marketing plans and promotional efforts for overall brand and various assigned units
• Design and implement consumer surveys to test consumer preference and awareness

• Developed communications strategies to reach new and current clients, media and business contacts
• Planed and attended new client meetings, community outreach events and trade shows
• Performed accounting functions to include G/L, A/P, P/R, financial statements and year end closing
• Analyzed monthly production reports and recommended operational and marketing efforts to increase business and maximize revenue

• Developed online marketing strategies to include advertisements, blogs, SEO and PPC
• Scheduled and showed properties to potential buyers
• Coordinated all closing details to include clients, agents, inspectors, mortgage lenders and attorneys
• Followed up on all internet and call-in leads. Funneled to buyer’s agents and followed through with lead to closing
• Maintained team schedules and set seller and buyer client appointments
• Designed all marketing materials to include flyers, email, listing and buyer presentations and online advertisements

Charleston, South Carolina Area

• Developed and implemented branding, marketing and communication strategies and monitored monthly and yearly goals
• Assisted owners in developing and implementing business plan for start-up vacation rental company
• Created and maintained marketing and operating budgets
• Planned and executed all company events, parties and meetings
• Implemented new website design and oversaw web activity, pay per click advertising and search engine optimization
• Determined pricing strategies and worked with employees and outside vendors to insure best pricing and quality of products and properties

Charleston, South Carolina Area

• Created and maintained Sales and Marketing Implementation Plans for twelve communities in the Columbia, Charleston and Hilton Head areas
• Developed buyer profiles from market research for prospective land acquisitions, product mix and model home design
• Created marketing collateral such as magazine ads, community brochures, billboards, community signage and newspaper ads
• Planned and executed open community sales events and local media campaigns to raise awareness of communities
• Worked with Marketing Director to revise and maintain Marketing budget

Charleston, South Carolina Area

• Created and applied strategic marketing plan for professional theatre company
• Researched, negotiated, budgeted and purchased all advertising, promotions and print collateral
• Coordinated all public relations activities, strategies and campaigns
• Conducted market research to determine viability of upcoming productions
• Managed all updates to various member, donor and press databases
• Worked with other staff, particularly the Director of Development and the Director of Ticketing Services, in order to maintain a strong brand and fulfill the company’s mission

Charleston, South Carolina Area

• Designed various promotional materials including flyers, letterhead and press kits
• Wrote press releases and contacted local, regional and national media regarding various aspects of the Aquarium including a new exhibit, community outreach and special activities
• Scheduled press tours, photo shoots and media tapings of the facility
• Supported Public Relations Manager and Marketing Department

Master Of Mass Communication, Integrated Communications

Activities and Societies: Richard Uray Fellowship, Graduate Student Association, Graduate Assistant

Bachelor Of Arts (B.A.), Electronic Media/ Journalism

Activities and Societies: Dean’s List, Di Gamma Kappa Broadcast Society, Sigma Kappa Sorority