Brianne Clark Email & Phone Number

• Led initiatives to drive customer satisfaction, retention, and long-term value for health system partners.• Identified upsell opportunities and enhanced the customer journey through strategic relationships with healthcare executive leaders.• Tracked key metrics and analyzed customer health scores to ensure optimal outcomes.• Hire, mentor, and manage Customer Success Managers (CSMs) and Account Coordinators (ACs).

• Collaborated with healthcare organizations to develop growth strategies and innovative solutions.• Tracked and analyzed key metrics—including churn rate, expansion revenue, and customer health scores—achieving a 98% retention rate.• Fostered strong client relationships and provided exceptional customer service to drive account growth.

Augusta, Georgia Area

• Managed the Division of Communications and Marketing Business Intelligence Team, serving as a liaison between departments and presenting dashboards to stakeholders.• Interpreted business intelligence data to drive strategic decisions and provided consistent insights and recommendations.• Assisted in the planning process through data analysis and developed systems for business intelligence and planning foundation.

• Develop and maintain measurement dashboards and comprehensive reporting structure focusing on return on investment indicators to provide insight to shape marketing strategy• Strengthen consumer preference, drive patient volume and increase university admissions by utilizing strategic marketing analysis• Develop and monitor environmental assessments and market analysis as part of integrated marketing plans• Manage CRM system with a budget of over $1M to include direct mail and email campaigns, marketing automation, and digital advertising including SEO, PPC, display and social media• Assist with development and implementation of integrated marketing plans and promotional efforts for overall brand and various assigned units• Design and implement consumer surveys to test consumer preference and awareness• Manage various projects and events including photo shoots, conferences and community events

• Developed communications strategies to reach new and current clients, media and business contacts• Planed and attended new client meetings, community outreach events and trade shows • Performed accounting functions to include G/L, A/P, P/R, financial statements and year end closing• Analyzed monthly production reports and recommended operational and marketing efforts to increase business and maximize revenue

• Developed online marketing strategies to include advertisements, blogs, SEO and PPC• Scheduled and showed properties to potential buyers• Coordinated all closing details to include clients, agents, inspectors, mortgage lenders and attorneys• Followed up on all internet and call-in leads. Funneled to buyer’s agents and followed through with lead to closing• Maintained team schedules and set seller and buyer client appointments• Designed all marketing materials to include flyers, email, listing and buyer presentations and online advertisements• Implemented and maintained database systems and strategies

Charleston, South Carolina Area

• Developed and implemented branding, marketing and communication strategies and monitored monthly and yearly goals• Assisted owners in developing and implementing business plan for start-up vacation rental company• Created and maintained marketing and operating budgets• Planned and executed all company events, parties and meetings• Implemented new website design and oversaw web activity, pay per click advertising and search engine optimization• Determined pricing strategies and worked with employees and outside vendors to insure best pricing and quality of products and properties• Managed a staff of property managers, reservationists and maintenance personnel for the timely and accurate flow of information to company owners• Provided weekly financial reports reflecting revenues, projections, productivity, COGS, ROI and labor figures for management utilization• Company representative at local, regional and national events and main contact for clients, owners, attorneys, vendors and media

Charleston, South Carolina Area

• Created and maintained Sales and Marketing Implementation Plans for twelve communities in the Columbia, Charleston and Hilton Head areas• Developed buyer profiles from market research for prospective land acquisitions, product mix and model home design• Created marketing collateral such as magazine ads, community brochures, billboards, community signage and newspaper ads• Planned and executed open community sales events and local media campaigns to raise awareness of communities• Worked with Marketing Director to revise and maintain Marketing budget

Charleston, South Carolina Area

• Created and applied strategic marketing plan for professional theatre company • Researched, negotiated, budgeted and purchased all advertising, promotions and print collateral• Coordinated all public relations activities, strategies and campaigns• Conducted market research to determine viability of upcoming productions• Managed all updates to various member, donor and press databases• Worked with other staff, particularly the Director of Development and the Director of Ticketing Services, in order to maintain a strong brand and fulfill the company’s mission• Implemented graphic design knowledge by developing playbills, posters, advertisements, direct mail pieces and website content• Assisted in the development of e-commerce ticketing system

Charleston, South Carolina Area

• Designed various promotional materials including flyers, letterhead and press kits• Wrote press releases and contacted local, regional and national media regarding various aspects of the Aquarium including a new exhibit, community outreach and special activities• Scheduled press tours, photo shoots and media tapings of the facility• Supported Public Relations Manager and Marketing Department

Master Of Mass Communication, Integrated Communications

Activities and Societies: Richard Uray Fellowship, Graduate Student Association, Graduate Assistant

Bachelor Of Arts (B.A.), Electronic Media/ Journalism

Activities and Societies: Dean’s List, Di Gamma Kappa Broadcast Society, Sigma Kappa Sorority