Led and managed D2C and B2B E-Commerce teams and channels for top Internationally recognized professional and consumer skincare brand contributing to significant growth. Spearheaded digital e-commerce strategy and operations, optimizing user experiences, and implementing advanced digital marketing strategies. Introduced subscription models for skincare products, enhancing customer retention. Implemented mar-tech solutions like Klaviyo for ESP and SMS, CDP integration, and web personalization. Led deployment, integration and management of 8 Shopify stores and 2 professional beauty industry marketplaces. Deployed Shopify POS systems at trade shows, enhancing sales processes and customer interactions.

Defined and executed a global strategy for the AVID Web Store, enhancing the online customer journey.Re-platformed the mobile, e-commerce, and subscription business to Salesforce CloudCraze and Sitecore. Co-led the Paid Media team, managing a substantial budget and optimizing digital advertising campaigns.

For Life Products, LLC. / Great Innovations, LLC• Successfully Launched a Nationally Advertised and Consumer Branded eCommerce Store - ForLifeProducts.com - Winter 2015• Successfully Launched a Nationally Advertised and Consumer Branded Air Humidifier eCommerce Store - Air-Innovations.tv - Fall 2014• Successfully Launched a Nationally Branded Home Restoration eCommerce Store - RejuvenateProducts.com - Summer 2013Responsible for the eCommerce web development and direction of all global digital activities of eight eCommerce stores on the Magento platform. Implemented dozens of online merchandising, affilliate marketing, shopping feeds, email and social media initiatives - driving traffic to online stores and retail locations including all The Home Depot Stores throughout the USA and Canada.- RejuvenateProducts.com- Air-Innovations.tv- GreatInnovations.com- ForLifeProducts.com- RejuvenateContest.com- Pursfection.com- RejuvenateHome.comUtilization of Google Analytics and other web analytics tools to measure, analyze and improve customer’s transactional experience, navigation, merchandising, creative and on-line marketing initiatives. Manage the implementation of inbound marketing platform on HubSpot and WildFire's social media platform by Google. Established Amazon and eBay product feeds through eBay M2E extension.AboutFor Life Products is proud to manufacture a full line of home restoration products in the USA. Rejuvenate is the #1 Floor Restorer at The Home Depot and other major home retail chains.Since 1989, Rejuvenate Floor Restorer has consistently outperformed the competition and established itself as a leader in the floor care and restoration area. Over 10 million bottles of Rejuvenate Floor Restorer has been sold to millions of satisfied customers.

Manage the development and implementation of online merchandising and supporting email and affiliate initiatives intended to drive traffic and sales to website. Utilization of Google Analytics and other web analytics tools to measure, analyze and improve customer’s transactional experience, navigation, merchandising, creative and on-line marketing initiatives.About CampusDealOn.comThe Shopping Source for College Students looking for Deals on Cool Stuff or Awesome Gifts for Everyday Life on the Big Campus!Our mission at CollegeDealOn.com is to create a fun place for you to shop for what you need at the best price, as you transition through the various stages of college life.Company OverviewWhere College Students Shop for Life on CampusWe work with local colleges and universities, teaming up to outfit dorm rooms and making sure students like you are ready to tackle life in residential housing, apartments and off campus houses.Our purchasing team is always on the prowl for sourcing the products and services you need on a daily basis at the best possible prices.DescriptionCollege Deal On | Cool Deals for College Students or Anyone Looking for Awesome Stuff!

Web development consultancy that engages in website programming, website marketing and strategic business plan development and e-Commerce fraud solutions. StrategicPoints develops and partners with local and national firms to provide online solutions.Recruited to develop the marketing strategy and plan for multiple businesses, aimed at a company, school, sports team or niche community in the areas of e-Commerce fraud detection services, social network development, event planning and scheduling. Designed the marketing plan, product and marketing mix and product plan for multiple startup business units: FraudRating.com, TakeItNational.com, Pre-Dating, JewishDealADay.com, CollegeDealOn.com. Worked with multiple cross-functional teams across various business units to implement plans.

One of the nation's leading private jet charter operators providing domestic and international jet charter services, Endeavor 25 Hour Jet Card Program, aircraft charter and full aircraft management.VP, Director of Marketing and Sales at InJet.com June 2008 – July 2009Developed the strategic marketing plan and customer segmentation and national product launch of jet card business Injet 25 Hour Jet Card Program for a successful aircraft charter operator. • Established on-line Charter and Jet Card web proprieties on on-line• Developed lead generation strategies and AOR relationships• Established InJet 25 Hour Jet Card Program• Managed nationwide team of charter sales professionals • Launched national advertising and marketing campaign of InJet 25 Hour Card Program• Managed Corporate Interactive Marketing Activities:o All SEO, SEM and social media activitieso Advertising, public relations and media planningo Business information and competitor and market researcho Website design and web analyticso Market developmento People and budget management

Multi-channel retailer of furniture and home accessories positioned as an e-business, selling to B2C and B2B consumers in the U.S. & Canada through its online web store at FurnitureShoppers.com, Catalog and Retail stores throughout South Florida. The e-business has served over 350,000 customers. Annual sales total $5M.• Established Vision / Business plan that launched web business: FurnitureShoppers.com• Developed Marketing Strategy of e-Commerce Home Furniture Pioneer: Furnitureshoppers.com* Established Merchandising Strategy / Sourced 200+ Home Furniture, Lighting & Accessory Lines.* Increased Website Traffic from 30,000 unique visitors to over 500,000 unique visitors per month.• Achieved Brand Recognition - Ranking as a Top 10 Furniture e-Business from 2000-2005.• Established Multi-Channel Revenue - eCommerce, Catalog and Retail Stores in South Florida.• Launched successful eBay and Amazon e-Store fronts.• Merchandise over 20,000 items and shipped to customers throughout North America.• Implemented All SEO, PPC, Banner, Affiliate, Shopping Comparison Engines Initiatives.* Implemented SEO Initiatives to enable Website to reach a Traffic Rank - 18,000 visitors (2004)

A subsidiary of Watson Pharmaceutical, Royce Laboratories develops, manufactures, and markets off-patient prescription drugs. Recruited to lead the startup of the Information Systems department. Oversaw management and implementation of information technology throughout the company.

Created pricing models and analysis for package delivery service offerings throughout UPS facilities and contactor operations throughout Latin America and the Caribbean to determine best competitively priced service. Established new product and service offerings, rate structure and accompanying marketing materials for distribution.

Managed the design and deployment of large-scale networks and proprietary package tracking systems and import/export operations. Conducted training workshops for staff throughout Latin America. Launched regional contractor-based accounting and billing operations.