Notable: Not only did I help launch an entirely custom-made website with all new content, since I started, our organic search has increased by 57.86% and page views have seen a 244.189% increase.Manage and execute tasks for website (Webflow) maintenance and enhancement.Act as liaison for web development team and on-site team.Maintain and manage pricing analysis for competitor and brand pricing of all products.Create and manage all website content, including adding new products/brands, enhancing page speed, and monitoring formatting.Manage team of writers, including SEO-driven blog assignments, editing, proofreading, and publishing.

Notable: With the help of great employees, we pushed through Covid to increase bottle sales and onsite sales. The very first beer I advertised and helped bottle received a 99/100 score in Craft Beer & Brewing magazine in 2020.Develop/execute social media strategy, posting/maintaining consistent engagement on Facebook, Instagram, and Twitter.Brainstorm, plan, and help execute events, offers, and specials.Maintain Taproom employee shift schedule, inventory, cleaning, maintenance and any other needs.Maintain membership program, including CRM, bottle pickups, special offers, and more.

This is a non-paid position. Maintain valid and up-to-date information on calendar.Review beers.Write entertaining and truthful reviews, essays, and posts about beers, breweries, etc. Attend one meeting per month with other members. Handle all Instagram posts and other social media platforms as needed.

Notable: I helped plan and launch this brewery's opening, including the soft opening and other launch events. I helped brainstorm and execute the initial event calendar, membership program, and beginning of distribution.Develop/execute social media strategy, posting/maintaining consistent engagement on Facebook, Instagram, and Twitter.Helped develop initial brand guidelines and brand voice.Brainstorm, plan, and help execute calendar of on- and off-site events.Brainstorm and present potential offers and specials for beer and food.Write and create simple graphics for bi-monthly email marketing newsletters.Maintain both levels of membership programs including constant engagement on Facebook Group, ensure all promises/offers/specials are delivered to members, and plan monthly party for high level members.

Notable: Working with a notable Denver PR group, we successfully implemented new & noteworthy events open to not only hotel guests, but to the community, as well.Work with Pivot Marketing to contribute to & manage corporate-led marketing calendar to include blog posts, social posts & email marketing. Route creative requests for marketing collateral through hotel & submit to Pivot Marketing.Execute posts on relevant social sites to include Instagram, Facebook, Google +, Pinterest & LinkedIn daily following industry standard frequency guidelines.Organize & post weekly blog posts.Create unified special offers & coordinate the execution across the hotel, restaurant & any other site venues.Manage on-site marketing calendar to include detailed monthly planning around daily social posts, email marketing, food & beverage app marketing, four walls marketing, activations & programming & any other marketing to be performed on behalf of the hotel or restaurants.Manage on-site data capture program.Ensure Pivot Marketing is up to date on demand influencing events to ensure digital spending is directed appropriately.Identify events & partnerships that can be incorporated into marketing/leveraged to enhance the hotel or restaurant's image. Collaborate with DOSM & DORM for monthly email newsletter & content for segmented blasts. Monitor review sites (i.e. TripAdvisor, Yelp, Open Table, Expedia & Booking.com) & alert department heads when responses have fallen behind (Marketing Coordinator is not responsible for responding to reviews)Prepare performance reports by collecting, analyzing & summarizing data from various reporting tools & deliver to on-site stake holders monthly.Ensure hotel's tactics in the hotel's marketing plan are executed & modified according to the most current trends & conditions. Monitor marketing trends, social media trends, tools & applications specific to the hotel industry & target markets.Measure & report impact of marketing strategies.

Notable: I planned, scheduled, and executed 1 anniversary party and multiple other events to increase collaboration and sales. I also exponentially increased social media followers.Maintain website (Squarespace) to include current events, blog posts, beer releases, current beer list, and more.Brainstorm and execute events, specials, and more to advertise the brewery, sometimes with other businesses/breweries.Execute social media posts/ads and maintain consistent engagement on Facebook, Snapchat, Twitter, and Instagram.Maintain CRM and consistent communication with members in loyalty program.Maintain Taproom employee shift schedule, inventory, cleaning, maintenance and any other needs.

Monitor website to ensure correct and relevant content; revising content when needed. Create, research and write content for blog posts on website.Keep up to date information on Facebook, Twitter and Instagram while creating new content for each respective platform.Respond to every inquiry, review, or post from consumers.Manage Yelp business site while monitoring online reviews - Implement corrective actions when needed.Maintain a list of key writers, bloggers and media outlets like magazines, newspapers, blogs and radio stations.Create a direct email marketing newsletter while maintaining ongoing list of recipient emails.Work with the Tasting Room Manager and Kitchen Manager to plan, organize, and implement actions to create successful in-house events.Work with the Wholesale Beer Manager to ensure all outside events are properly managed and marketed including, but not limited to beer fests, third party events, and charity events.Ensure brewery tours are staffed each week with the necessary tools for the tour guide -If not staffed, knowledge/memorization of script is required.Create and manage an efficient system for donation and keg pick ups.Receive and respond to all donations requests including silent auction items, beer, etc. Receive and respond to all investor keg requests.Ensure all items from keg returns are accounted for and properly cared for.Coordinate with Wholesale Beer Manager to retain graphic artist for printed media.Handle all press releasesSend in beer label approvals for state (MO & KS) and federal government.

Monitor the Inspection Service’s national radio traffic, record events, provide information requested by radio users.Monitor intrusion detection systems using automated alarm monitoring software, initiate internal or police response based on defined criteria, accurately capture event information, confirm accuracy of data recorded in the alarm database, interact with postal employees including postal inspectors, postal customers, and police departments.Monitor and process after-hours phone traffic.Carry out specific tasks and duties of a similar nature and scope as required for the assigned site.Assigned site: Honeywell NSCFull Knowledge of computer systems: Lotus Notes, P2000, Metasys, Milestone, Vidsys, Johnson Control Fire Panel, Maestro Radio, Cisco Telephones