Brian Nelson is a key opinion leader in the ever-changing landscape of emerging and existing social media platforms, audience development and Creator growth. The Network Effect Team is focused on audience building in the Short-Form format; TikTok, Instagram, Snapchat, Snapchat-Spotlight, Instagram Reels, and YouTube shorts. Brian's global experience in Talent Management spans over 25 years and he is now considered a Market Leader in social media Short Form Intelligence. Since 2015 he has been proficient in Creator Repertoire and Cultural production. Brian has not failed in the new era of short form video as a growth tool. The Company also plays a significant role in advising platforms on entering the short-form video format and early beta testing. Currently Brian's team has been focusing on Creator growth and the economy that surrounds them.Throughout his career, Brian has developed new talent & content initiatives in partnership with Global Digital Platforms, top Music & Entertainment companies including several Fortune 500 companies. Brian's former Role as general Manager & Executive Producer of International Music Star Joss Stone's Stone'd Records allowed him to create groundbreaking marketing initiatives with recorded music labels and brand partners in over 50 countries around the world. Brian has also produced over 1,000 events which include national tours, festivals, and brand activations. Brian has also managed several well-known artists in Music and continues to consult International Artists all over the Music Industry. Brian’s The Network Effect Company is focused on specializing as a project leader and new business development for emerging talent and content platforms specifically surrounding short and long form video, Podcasts and unscripted shows focused on the Gen Z audience. Brian’s more “futurist" approach includes immersing into new platforms and keying into audience attention and engagement now and where the future is heading.