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An entrepreneurial executive and forward thinking go-to-market strategy leader with a track record of building profitable, consumer demand-driven businesses. A trusted member of the executive team with deep experience across disciplines – brand strategy, innovation, integrated marketing, category management, P&L management - in companies large and small (Fortune 500, Start-Ups).PORTFOLIO REVITALIZATION→ Grew J.M. Smucker's share in the hyper-competitive Dog Food category by +900 basis points becoming the fasting growing manufacturer in Grocery & Mass. Integrated +$700MM Rachael Ray Nutrish brand post acquisition of Ainsworth Pet Nutrition. Expanded Nature’s Recipe® Dog Food from the Pet Specialty Channel to Grocery & Mass generating +$90MM in Year 1 MULO sales. Developed and executed brand and innovation strategy that turned around $350MM Kibbles ‘n Bits® brand. EXPANSION OF AN AUTHENTIC GRASSROOTS BRAND→ Managed successful marketing function integration and national market expansion of grassroots brand Natural Balance®. Maintained brand integrity and high-level of customer connectivity in scale up and delivery of the brands’ first-ever national integrated marketing campaign.SUCCESSFUL RELAUNCH OF AN ICONIC BRAND→ Led repositioning and relaunch of the $1.8B iconic Del Monte® brand. Established trademark vision and growth strategy, and realigned innovation and marketing to maximize growth potential. Developed breakthrough “Bursting with Life” marketing campaign. Reinvigorated base volume growth. Key member of pre-sale executive team.OWN BRANDS INDUSTRY PIONEER→ Spearheaded brand strategy and development for an $8B portfolio of Private Brands for Safeway, Inc., including O Organics®, Eating Right®, and Lucerne®. Launched Safeway’s refreshe®, Bright Green®, mom to mom®, and waterfront BISTRO® brands delivering $250M in sales.EXECUTIVE COMPETENCIES THAT ENSURE SUPERIOR RESULTSPortfolio Strategy – General Management - Brand Strategy - Innovation - New Product Pipelines - Omni-Channel Marketing - Category Management - Leadership of High Performing Teams
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Senior Vice President | MarketingAaa Northern California, Nevada & Utah Dec 2019 - PresentWalnut Creek, Ca, UsSenior Vice President, Marketing (2022 to Present)Senior Vice President, Retail Strategy & Operations (2020 to 2022)Senior Vice President, Corporate Strategy (2019 to 2020)Recruited to lead Corporate Strategy for AAA NCNU to drive transformative growth platforms in Mobility and the Connected Home. Transitioned, in 2020, to lead Strategy & Operations for the DTC Retail Channel consisting of ~120 locations and >1,400 employees generating 65% of company gross revenue. Selected to lead AAA’s flagship Membership & Travel businesses in 2022 serving 6.6M Members and generating ~$600M in retail sales. Responsible for business strategy, P&L management, marketing, innovation, customer experience and a team of 24 employees.
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Vice President Marketing | Dog Food PortfolioThe J.M. Smucker Company May 2014 - Nov 2019Orrville, Ohio, UsVice President, Dog Food Portfolio – The J.M. Smucker Company (2018 - 2019)Director, Dog Food & Marketing Strategy – The J.M. Smucker Company (2015-2018)Head of Marketing, Pet Specialty Business Unit – Big Heart Pet Brands (2014-2015)Recruited back to reinvigorate and rebuild the company’s Dog Food business beginning as Head of Marketing for the $550M Pet Specialty Portfolio in 2014. Transitioned to Director of Marketing for the $600M Dog Food Portfolio in Grocery and Mass channels in 2016. Created several of the most effective marketing campaigns in the company's history including Nature's Recipe's "Fuel the Wag" -- one of highest scoring advertising campaigns ever tested by Nielsen NeuroFocus. Most recently Vice President of Marketing for the company's $1.5B Dog Food portfolio. Responsibilities included business strategy & annual planning, P&L delivery, brand positioning, innovation, marketing planning and execution for category-leading brands such as Rachael Ray Nutrish, Natural Balance and Nature's Recipe. Manage $130M+ budget and team of 15+ employees. -
Vice President Marketing – Del Monte Brand Fruit And Brand StrategyDel Monte Corporation | Del Monte Pacific 2013 - 2014Walnut Creek, Ca, UsDel Monte Fruit was an established brand that had lost consumer relevance as a result of the availability of newer, healthy snacking alternatives and consecutive years of raw material shortages. Developed strategy and aligned organization to aggressively expanding supply chain beyond the West Coast enabling new product lines with greater consumer relevance. Company was successfully sold to Del Monte Pacific in 2014.Responsible for growth strategy P&L delivery for multimillion-dollar Del Monte Brand Fruit SBU, as well as brand strategy and marketing activation for the entire Consumer Products Business Unit. Manage and develop a team of 15 employees. As a member of core executive team, personally presented to prospective buyers, bankers, and executive leadership team on brand revitalization strategy and results. -
Director Of Marketing – Brand Strategy & Trademark DevelopmentDel Monte Corporation | Del Monte Pacific 2012 - 2013Walnut Creek, Ca, UsCharged with revitalizing Consumer Products business following acquisition by PE investment group focused on positioning company for sale to long-term investors. Reenergized dusty brand with high household penetration. Led the development of synergistic, scalable trademark strategies for the portfolio of brands in the Consumer Products BU (Del Monte, Contadina, and College Inn), representing multibillion-dollar net sales, to guide and enable the delivery of profitable, sustainable growth, which led to successful sale. Managed and developed a team of 4 employees.
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Director Of Innovation – Consumer Products Business UnitDel Monte Corporation | Del Monte Pacific 2010 - 2012Walnut Creek, Ca, UsLed Innovation agenda for a multibillion-dollar brand portfolio. Faced with mis-alignment between innovation strategy and business objectives, established vision, growth strategy and pipeline of innovation in collaboration with BU leadership. Managed and developed a multimillion-dollar portfolio of new product initiatives within a stage-gate process in support of growth objectives, strategies and financial targets. Managed and developed team of 6 employees.
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Director Of Marketing – Own Brands Development & StrategySafeway, Inc. 2007 - 2010UsAssumed responsibility for portfolio management, brand creation and activation of Safeway’s portfolio of 13 consumer brands, in support of Safeway’s “Ingredients for Life” marketing strategy and the company’s goal to build a highly profitable branded organization. Evaluated brand development opportunities, conducted competitive analyses, and identified consumer motivators underlying market opportunities to ensure that all brands had unique selling propositions within the portfolio and marketplace. Managed and developed a team of 12 employees. -
Senior Brand Manager – Dairy & Refrigerated Business UnitSafeway, Inc. 2006 - 2007UsManaged volume, profit, and share delivery for Safeway Consumer Brands largest business unit.
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Senior Marketing Manager – Dole SaladsDole Food Company – Fresh Vegetables Division 2003 - 2006Charlotte, North Carolina, UsRe-instilled “voice of the consumer” into an overly trade and manufacturing reliant brand. In this newly created role, created and launched strategy to reinvigorate and grow consumer consumption. -
Brand Manager – Laundry & Home Care Division Customer Marketing GroupThe Clorox Company 2002 - 2003Oakland, Ca, UsIn this newly formed corporate role, developed overall category management strategies to maximize Clorox and retailer category growth through consumer insights, shopper marketing, and owning the complete customer relationship. Led multi-functional team to develop Home Care Category strategies and tactics. -
Brand Manager – Home Care Merchandising InitiativesThe Clorox Company 2001 - 2002Oakland, Ca, UsManaged and optimized multimillion-dollar trade promotion budget and team to develop and implement programs/tools to deliver Home Care goals. Worked closely with sales organization on aligning sales goals with merchandising initiatives.
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Prior ExperienceJackpot.Com │ The Clorox Company │ Kraft Foods Inc. │ Bank Of America 1996 - 2001Jackpot.Com (Now Connexus Corporation): Senior Director of Marketing, 2000-2001The Clorox Company: Brand Manager – Clorox Clean-Up, Associate Marketing Manager – Kingsford Charcoal, Associate Marketing Manager – Home Care New Products, Associate Marketing Manager – Liquid-Plumr, 1997-2000Kraft Foods Inc.: Associate Brand Manager – Cracker Barrel, 1996
Brian Ng Skills
Brian Ng Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMaster Of Business Administration -
University Of California, Berkeley, Haas School Of BusinessBachelor Of Business Administration
Frequently Asked Questions about Brian Ng
What company does Brian Ng work for?
Brian Ng works for Aaa Northern California, Nevada & Utah
What is Brian Ng's role at the current company?
Brian Ng's current role is Executive Leader | Brand Builder | Innovator.
What is Brian Ng's email address?
Brian Ng's email address is br****@****msn.com
What is Brian Ng's direct phone number?
Brian Ng's direct phone number is +141524*****
What schools did Brian Ng attend?
Brian Ng attended University Of Michigan - Stephen M. Ross School Of Business, University Of California, Berkeley, Haas School Of Business.
What skills is Brian Ng known for?
Brian Ng has skills like Consumer Products, Customer Insight, Marketing, Competitive Analysis, Brand Architecture, Brand Management, Cross Functional Team Leadership, Segmentation, Product Innovation, Shopper Marketing, Marketing Research, Marketing Management.
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