Brian Ng Email & Phone Number

Walnut Creek, Ca, Us

Senior Vice President, Marketing (2022 to Present)Senior Vice President, Retail Strategy & Operations (2020 to 2022)Senior Vice President, Corporate Strategy (2019 to 2020)Recruited to lead Corporate Strategy for AAA NCNU to drive transformative growth platforms in Mobility and the Connected Home. Transitioned, in 2020, to lead Strategy & Operations for the DTC Retail Channel consisting of ~120 locations and >1,400 employees generating 65% of company gross revenue. Selected to lead AAA’s flagship Membership & Travel businesses in 2022 serving 6.6M Members and generating ~$600M in retail sales. Responsible for business strategy, P&L management, marketing, innovation, customer experience and a team of 24 employees.

Orrville, Ohio, Us

Vice President, Dog Food Portfolio – The J.M. Smucker Company (2018 - 2019)Director, Dog Food & Marketing Strategy – The J.M. Smucker Company (2015-2018)Head of Marketing, Pet Specialty Business Unit – Big Heart Pet Brands (2014-2015)Recruited back to reinvigorate and rebuild the company’s Dog Food business beginning as Head of Marketing for the $550M Pet Specialty Portfolio in 2014. Transitioned to Director of Marketing for the $600M Dog Food Portfolio in Grocery and Mass channels in 2016. Created several of the most effective marketing campaigns in the company's history including Nature's Recipe's "Fuel the Wag" -- one of highest scoring advertising campaigns ever tested by Nielsen NeuroFocus. Most recently Vice President of Marketing for the company's $1.5B Dog Food portfolio. Responsibilities included business strategy & annual planning, P&L delivery, brand positioning, innovation, marketing planning and execution for category-leading brands such as Rachael Ray Nutrish, Natural Balance and Nature's Recipe. Manage $130M+ budget and team of 15+ employees.

Walnut Creek, Ca, Us

Del Monte Fruit was an established brand that had lost consumer relevance as a result of the availability of newer, healthy snacking alternatives and consecutive years of raw material shortages. Developed strategy and aligned organization to aggressively expanding supply chain beyond the West Coast enabling new product lines with greater consumer relevance. Company was successfully sold to Del Monte Pacific in 2014.Responsible for growth strategy P&L delivery for multimillion-dollar Del Monte Brand Fruit SBU, as well as brand strategy and marketing activation for the entire Consumer Products Business Unit. Manage and develop a team of 15 employees. As a member of core executive team, personally presented to prospective buyers, bankers, and executive leadership team on brand revitalization strategy and results.

Walnut Creek, Ca, Us

Charged with revitalizing Consumer Products business following acquisition by PE investment group focused on positioning company for sale to long-term investors. Reenergized dusty brand with high household penetration. Led the development of synergistic, scalable trademark strategies for the portfolio of brands in the Consumer Products BU (Del Monte, Contadina, and College Inn), representing multibillion-dollar net sales, to guide and enable the delivery of profitable, sustainable growth, which led to successful sale. Managed and developed a team of 4 employees.

Walnut Creek, Ca, Us

Led Innovation agenda for a multibillion-dollar brand portfolio. Faced with mis-alignment between innovation strategy and business objectives, established vision, growth strategy and pipeline of innovation in collaboration with BU leadership. Managed and developed a multimillion-dollar portfolio of new product initiatives within a stage-gate process in support of growth objectives, strategies and financial targets. Managed and developed team of 6 employees.

Us

Assumed responsibility for portfolio management, brand creation and activation of Safeway’s portfolio of 13 consumer brands, in support of Safeway’s “Ingredients for Life” marketing strategy and the company’s goal to build a highly profitable branded organization. Evaluated brand development opportunities, conducted competitive analyses, and identified consumer motivators underlying market opportunities to ensure that all brands had unique selling propositions within the portfolio and marketplace. Managed and developed a team of 12 employees.

Us

Managed volume, profit, and share delivery for Safeway Consumer Brands largest business unit.

Charlotte, North Carolina, Us

Re-instilled “voice of the consumer” into an overly trade and manufacturing reliant brand. In this newly created role, created and launched strategy to reinvigorate and grow consumer consumption.

Oakland, Ca, Us

In this newly formed corporate role, developed overall category management strategies to maximize Clorox and retailer category growth through consumer insights, shopper marketing, and owning the complete customer relationship. Led multi-functional team to develop Home Care Category strategies and tactics.

Oakland, Ca, Us

Managed and optimized multimillion-dollar trade promotion budget and team to develop and implement programs/tools to deliver Home Care goals. Worked closely with sales organization on aligning sales goals with merchandising initiatives.

Jackpot.Com (Now Connexus Corporation): Senior Director of Marketing, 2000-2001The Clorox Company: Brand Manager – Clorox Clean-Up, Associate Marketing Manager – Kingsford Charcoal, Associate Marketing Manager – Home Care New Products, Associate Marketing Manager – Liquid-Plumr, 1997-2000Kraft Foods Inc.: Associate Brand Manager – Cracker Barrel, 1996

Master Of Business Administration

Bachelor Of Business Administration