- In charge of all acquisition and growth channels including PPC, SEO, Email marketing, and conversion rate optimization both for the site and the funnel at Workleap Lab.- In charge of the analytics and customer segmentation to optimize funnel conversion rate at Workleap Lab.- Establishing a product-led growth funnel to optimize self-serve revenue at Workleap Lab.

Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. Connect all your business and social apps, and turn customer support into a revenue generating activity!We currently serve over 8,000 businesses including Timbuk2, Steve Madden and MVMT.

Achievements:- Recruited the demand generation and data science teams (overall 12 recruits).- Created the roadmap for Vention's demand generation and data science. - Proposed and received the buy-in for 7 initiatives from C-level executives which led to combined 600% growth in demand generation while saving 71% on the initial budget. Then recruited and trained the team to execute on these initiatives.- Increased the number of B2B leads by 6x while decreasing the average CPA by 71% through performance marketing, mainly PPC and SEO initiatives. - Managed an 8-figure advertising budget including search, display, video, social, e-blast, and co-op/partnership marketing. - Developed Vention's bidding algorithm for PPC platforms (mainly Google AdWords). - Developed Vention's audience creation algorithm which fueled the growth of the company by 3x YoY. - Led several analytics initiatives within the company, including community metrics and user autonomy metrics.My responsibilities include:Directly reporting to the CEO, -I owned performance marketing strategy, implementation and execution -I owned customer acquisition and retention funnel and playbooks -Funnel analysis and monitoring including dashboard creation -Funnel optimization/conversion rate optimization from the first touchpoint to checkout -Developing and implementing a comprehensive customer acquisition strategy to optimize CAC -Implementing a customer retention strategy to maximize LTV -Working closely with the sales team to automate and optimize the sales funnel and operation

I oversaw all PPC channels at SSENSE with an 8-figure budget, including search, shopping, display, paid social media ads, and programmatic advertising.Achievements:- Proposing and leading the project for full algorithmic bidding in our search, display, and shopping campaigns in Google AdWords. - The results from the first 8 months after completion of the above-mentioned project was: - 56% improvement in avg. CPC - 87% improvement in ROAS in shopping ads (on average) - 750% improvement in ROAS in display retargeting ads-DRMs (on average) - 120% improvement in ROAS in search ads (on average)PPC channels have become the most scalable and flexible acquisition channels at SSENSE after the completion of this project.

- Managing complex paid search campaigns.- Optimizing paid search campaigns based on multiple KPIs including ROAS, % revenue from new customers and Search Impression Share.- Global E-commerce account, working in multiple time zones with localized components. - Mentoring and training junior paid search and display specialists.

- Managing paid search, display and paid facebook campaigns for 3 accounts.- Optimizing based on ROAS for 2 e-commerce accounts.-Optimizing based on CPA for an engineering service company.

Responsibility Highlights:- Managing global complex PPC campaigns- Established a lead qualification system that delivers a high conversion rate- Managing SEO programs and link-building activities- Established an influencer outreach system to maintain a healthy and steady stream of inbound links to support our SEO efforts.- Started a conversion rate optimization initiative that engages marketing, sales and customer success teams- Championed a "lean startup" mindset that encourages agile and high-tempo testing across marketing channels. We A/B test everything!Used content marketing along with SEO as the main growth channels.Used SEM/PPC as the secondary growth and demand generation channel.Gone from 0 to over 1.2M activated users within 3 years.

I used SEO and PPC/SEM as the main channels for demand generation.