Trendessence provided social media marketing and analytics technology and consulting solutions to a variety of clients. Core technology was automatic targeting of potential fans to add to a company's presence on social platforms based on proprietary algorithms.

Energy Crossroads was started in 2007 and is Stanford's premier conference on clean energy, spanning panels and speakers with expertise in politics, the environment, business, and technology. In 2007, it's keynote speaker was acclaimed author and columnist, Thomas Friedman.