Brian Nunnery Email & Phone Number

Fort Collins, Colorado, United States

I help lead communications for the city's Planning, Development and Transportation department, including projects related to city planning, land use and zoning, and infrastructure for all modes of transportation. Key responsibilities include:+ Leading communication strategy for City projects with high public impact (Examples: Construction, land use code, micromobility)+ Evolving City communication strategy overall (use of email, website, direct messaging, and all other… Show more I help lead communications for the city's Planning, Development and Transportation department, including projects related to city planning, land use and zoning, and infrastructure for all modes of transportation. Key responsibilities include:+ Leading communication strategy for City projects with high public impact (Examples: Construction, land use code, micromobility)+ Evolving City communication strategy overall (use of email, website, direct messaging, and all other communication channels)+ Guiding public engagement efforts focused on land use, housing, and transportation+ Working within an internal agency model to manage communications work for 8 City service areas+ Monitoring and measuring public perception of city planning, development, and transportation projects+ Building internal processes to better facilitate collaboration between City departments and the measurable performance of communications efforts City-wide Show less

Loveland, Colorado, United States

I led marketing and communications for Loveland Water and Power, the City of Loveland, Colorado's public utility. The role involved managing all communications from the utility to the public, to improve customer experience and inspire public confidence.Key responsibilities:+ Directed marketing and communications strategy+ Served as a Public Information Officer (PIO) for the utility+ Oversaw production of all marketing communications content (print, digital marketing… Show more I led marketing and communications for Loveland Water and Power, the City of Loveland, Colorado's public utility. The role involved managing all communications from the utility to the public, to improve customer experience and inspire public confidence.Key responsibilities:+ Directed marketing and communications strategy+ Served as a Public Information Officer (PIO) for the utility+ Oversaw production of all marketing communications content (print, digital marketing, email marketing, video, social media)+ Managed all outbound communications from the utility, including emergency communications+ Owned and managed the utility's website+ Worked with local government partners (city, county, state, federal) as well as private and non-profit partners on customer-facing energy efficiency programs, in addition to emergency management+ Helped engage the community with all residential and commercial energy efficiency programs+ Educated the public on the utility's operational performance, as a publicly-owned organization funded by taxpayer money+ Incorporated innovative technological solutions to modernize our customer experience online+ Increased adoption of energy efficiency programs in the community with marketing campaigns+ Supported Customer Support team in helping utility customers Show less

Austin, Texas, United States

I led OnlineMedEd's content marketing program, overseeing content performance in every business area. During my time here the online learning space was evolving rapidly, in part due to COVID-19's impact on higher education; I helped lead OnlineMedEd's marketing department as they rapidly scaled.*** Involuntary departure: I was laid off in a large reduction of the company's workforce in reaction to inflation and re-structuringKey projects:+ Interim Head of Marketing from… Show more I led OnlineMedEd's content marketing program, overseeing content performance in every business area. During my time here the online learning space was evolving rapidly, in part due to COVID-19's impact on higher education; I helped lead OnlineMedEd's marketing department as they rapidly scaled.*** Involuntary departure: I was laid off in a large reduction of the company's workforce in reaction to inflation and re-structuringKey projects:+ Interim Head of Marketing from October 2021-May 2022+ Prepared company to launch an online community that empowers their user community and impacts every business area+ Matured brand voice and style, evolving our content experience+ Led proactive social listening and insights programs+ Supported B2B sales objectives with sales enablement and content marketing efforts+ Strengthened social customer support program+ Scaled YouTube channel growth and collaboration with partners+ Matured foundational marketing processes that are scalable as the company grows Show less

Austin, Texas

I led the pre-sales team at Nexstar Digital, an Austin-based digital marketing agency owned by Nexstar Broadcasting Company. My team supported a salesforce of more than 1500 sellers, creating media plans/media buying strategies for clients of all sizes.*** Involuntary departure: I was laid off in response to the COVID-19 pandemicKey projects:+ Managed the operational integration of Tribune Digital with Nexstar Digital's pre-sales processes, following Nexstar's $7.2… Show more I led the pre-sales team at Nexstar Digital, an Austin-based digital marketing agency owned by Nexstar Broadcasting Company. My team supported a salesforce of more than 1500 sellers, creating media plans/media buying strategies for clients of all sizes.*** Involuntary departure: I was laid off in response to the COVID-19 pandemicKey projects:+ Managed the operational integration of Tribune Digital with Nexstar Digital's pre-sales processes, following Nexstar's $7.2 billion acquisition of Tribune Media+ Transformed the agency's sales and pitching processes+ Evolved the agency's brand identity and look/feel+ Launched an internal program designed to explore, test, and deploy new media buying products and packages+ Grew my team from 5 to 15 in less than 6 months+ Launched a large-scale digital marketing training program for more than 1500 employees+ Launched Zendesk, a customer support software, internally as a support platform for our salesforceScope of work:+ Ensured profitability of work+ Brought new products and services to market, in response to industry trends and customer demand+ Optimized our product selection and pricing in order to be competitive in the market+ Sales enablement: Grew stronger, empowering partnerships with our salesforce+ Sales enablement: Launched and managed agency- and salesforce-focused marketing training programs+ Built operational efficiency within the agency+ Managed team performance: met goals for revenue growth and operational efficiency+ Employee empowerment: Created opportunities for career growth internally+ Increased digital revenue, as digital spending grew in comparison to traditional broadcast media spends Show less

Austin, Texas

I led Saatva's social media program globally, overseeing social media performance in every business area. The online mattress industry was at the time growing incredibly quickly; it was honestly a fascinating challenge to forge a unique, thoughtful brand story in such a competitive, dynamic space.Key projects: + Re-cast Saatva's brand identity as that of a helpful, wise sleep guide+ Evolved Saatva's social customer support program by adopting a more empathetic, human… Show more I led Saatva's social media program globally, overseeing social media performance in every business area. The online mattress industry was at the time growing incredibly quickly; it was honestly a fascinating challenge to forge a unique, thoughtful brand story in such a competitive, dynamic space.Key projects: + Re-cast Saatva's brand identity as that of a helpful, wise sleep guide+ Evolved Saatva's social customer support program by adopting a more empathetic, human approach to social care+ Visually re-imagined Saatva's brand on social in response to a 2018 re-brand+ Increased brand engagement by 500% within 1 year on all social channels+ Re-developed Saatva's influencer marketing and paid social efforts into core demand-generating marketing programs+ Managed ratings and reviews strategy as a part of a people-first ambassador program+ Built social media governance within the orgScope of work:+ Cultivated a consistent, engaging brand identity and narrative on all brand marketing channels - driven by excellent content, strategic promotion, UGC, and influencer partnerships+ Created a scalable approach to digital content marketing, community management, and customer service/support on all social media, blog, and community channels+ Ensured social marketing initiatives addressed the needs of Saatva's social community, company reputation, and marketing objectives+ Created and evangelized a social analytics methodology for evaluating the impact of social marketing campaigns on individual marketing programs and Saatva as a whole+ Managed and executed paid media buying strategy for social content marketing+ Led influencer marketing, ratings and reviews strategy+ Leveraged social intelligence to strategically inform objectives in other areas of the business Show less

Austin, Texas Area

Throughout my career I’ve provided freelance consulting services in the following areas, to a variety of clients in a variety of industries:+ Content marketing and customer experience strategy+ Paid media buying+ PR strategy and agency management+ Marketing governance and scalability+ Marketing process management+ Brand values and impact statement (and how to manage in a way that incorporates those values)+ Brand strategy+ Visual storytelling strategies+… Show more Throughout my career I’ve provided freelance consulting services in the following areas, to a variety of clients in a variety of industries:+ Content marketing and customer experience strategy+ Paid media buying+ PR strategy and agency management+ Marketing governance and scalability+ Marketing process management+ Brand values and impact statement (and how to manage in a way that incorporates those values)+ Brand strategy+ Visual storytelling strategies+ Marketing team structure and process management+ Marketing budget analysis and KPI/ROI evaluation+ Marketing automation strategy+ Social media customer support+ Marketing conversion tracking and budget management Show less

Austin, Texas Area

I led the social media marketing program globally (social, blogs, + collaboration and alignment with direct marketing, email, advertising, and public relations), overseeing social media performance in more than 20 key markets in every global region. When I joined the team at NI the social media program had dissolved, leaving the team and program without direction. I was able to re-build the program and team, internationally, re-creating an engaging experience with the brand on social media and… Show more I led the social media marketing program globally (social, blogs, + collaboration and alignment with direct marketing, email, advertising, and public relations), overseeing social media performance in more than 20 key markets in every global region. When I joined the team at NI the social media program had dissolved, leaving the team and program without direction. I was able to re-build the program and team, internationally, re-creating an engaging experience with the brand on social media and blog channels.Key projects:+ Built a scalable governance structure for social media globally, from the ground up+ Built and grew a global team supporting social media+ Developed storytelling narratives for blog and social channels for 6 key industry segments+ Pioneered new B2B marketing tactics (+20% YOY performance)+ Pioneered on-the-ground social media tactics at key trade shows for the brand, in 3 global regions+ Re-invented brand identity and tone on brand's global social media channelsScope of work:+ Built a consistent, engaging brand identity and narrative on brand marketing channels in all regional markets - driven by innovative content, strategic promotion, and a focus on short-form video+ Created a scalable approach to digital content marketing, community management, and customer service on social media, blog, and community channels globally, with a focus on regional markets+ Ensured social marketing initiatives address the needs of NI’s social community, company reputation, and marketing objectives+ Designed and evangelized a social analytics methodology for evaluating the impact of social marketing campaigns on individual marketing programs and NI as a whole+ Managed paid media strategy for social content marketing+ Leveraged social intelligence to strategically inform objectives in other areas of the business Show less

Austin, Texas Area

I led the social media program globally for Adonit, managing content marketing for social media and blog channels in two global regions. I transformed Adonit's visual storytelling on social media and blog channels, and doubled Adonit’s social media fanbase and engagement rates on every social media channel in under a year - giving the brand consistency on all online channels, and an engaging experience with fans.Involuntary departure: Company split apart+ Developed new visual… Show more I led the social media program globally for Adonit, managing content marketing for social media and blog channels in two global regions. I transformed Adonit's visual storytelling on social media and blog channels, and doubled Adonit’s social media fanbase and engagement rates on every social media channel in under a year - giving the brand consistency on all online channels, and an engaging experience with fans.Involuntary departure: Company split apart+ Developed new visual storytelling experience for the brand on social media and on the brand's blogs, with no additional tools+ Launched and managed influencer program for the brand, at a time when social influencer marketing was in its infancy+ Grew and scaled social customer service program, incorporating new SLAs and software-supported customer support processes+ Trained customer service team in social customer experience+ Led paid social content marketing strategy and execution+ Evolved integrated digital marketing strategy (PR, email, blog, SEO, social)+ Built scalable policies, procedures, and styleguides to govern social media and other digital marketing globally Show less

Austin, Texas Area

I focused on social media strategy for Whole Foods Market, at a time when social media marketing had matured as a marketing asset for businesses, but had yet to be operationalized in a consistent way – especially by large brands. I specialized in scaling social media to 380 retail locations in 12 regions globally with training, policies, processes, and software, and assisted with the development and measurement of Whole Foods Market's overall brand strategy on social media. This was an amazing… Show more I focused on social media strategy for Whole Foods Market, at a time when social media marketing had matured as a marketing asset for businesses, but had yet to be operationalized in a consistent way – especially by large brands. I specialized in scaling social media to 380 retail locations in 12 regions globally with training, policies, processes, and software, and assisted with the development and measurement of Whole Foods Market's overall brand strategy on social media. This was an amazing challenge, and I thoroughly enjoyed working with a very talented team to help make Whole Foods Market's social media experience a positive, consistent, engaging one at such an enormous scale.+ Integrated social media into corporate and global marketing operations and managed those operations globally+ Contributed to the development of Whole Foods Market's overall brand strategy on social media+ Ensured the brand's social activities were measurable at scale+ Built a software-supported solution for distributing marketing content to more than 200 teams in the field+ Strategically leveraged social data to inform integrated marketing campaigns and other areas of the business+ Helped design and launch Whole Foods Market's first social employee advocacy and sales enablement program + Trained retail field team members in social community management and digital marketing principles+ Built scalable solution for governing social media brand assets throughout the company+ Advised on social media engagement and branding for company executives Show less

Austin, Texas Area

in.gredients was a small-format grocery store and café in Austin, Texas. I was on the launch team for in.gredients and led all marketing and public relations, in addition to hiring and managing the store’s initial team of 15 employees. in.gredients enjoyed 6 years of operations in Austin before closing in 2018.+ Led all of marketing and community relations+ Collected and mobilized 300 volunteers using social media and crowd-sourced funding campaigns+ Launched influencer program… Show more in.gredients was a small-format grocery store and café in Austin, Texas. I was on the launch team for in.gredients and led all marketing and public relations, in addition to hiring and managing the store’s initial team of 15 employees. in.gredients enjoyed 6 years of operations in Austin before closing in 2018.+ Led all of marketing and community relations+ Collected and mobilized 300 volunteers using social media and crowd-sourced funding campaigns+ Launched influencer program for the brand+ Company spokesperson Show less

Austin, Texas Area

I began my career managing content marketing for Praecipio Consulting, a business process consulting firm.+ Content marketing management+ PR management and agency alignment+ Marketing strategy, web analytics consulting+ Planned and emceed events in partnership with clients and media