⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making. ⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness. This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Executive level advisor on growth strategy. Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space. Ultimately added zeros to revenue and headcount. I rose my hand anytime there was a problem that was new, undefined, and high impact. Enough mistakes and triumphs to write an exciting book (or maybe a movie). DJ'ed a party or two. Here's where I focused most of my time:1. Business Development - Revenue: market analysis and targeting | pitch development and coaching | sales solution architecture and articulation - Authority: keynote speaking | thought leadership writing - Differentiation: architect of multiple award-winning marketing campaigns2. Client Service & Strategy- Service: C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations - Planning: brand planning facilitation | market research | journey mapping | creative & program brief development - Activation: digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 3. Capabilities & Market Expansion- Pivot: commercialization partner evolution | U.S. market expansion- Expansion: new craft expansion | strategy, analytics, media, CRM, brand, etc.- Integration: cross-functional operational improvements - Innovation: innovation support | Labs & Ventures4. Corporate Strategy - Positioning: competitive analysis & differentiation | brand extensibility | value proposition evolution - Talent Evolution: hiring Interviewing | case development | candidate journey/experience mapping- Organizational Design: new OD structures | modern architecture (holocracy / responsive orgs)5. Leadership Development- Manager Growth: launched the first leadership development program- Mentorship: 1:1 coaching | group training - Mental Health: advocate | certification in mental health first aid

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Division head leading the 30+ person interactive group within an integrated marketing communications company.