Senior Manager, Digital Marketing
Boston, Massachusetts, Us
Working on Iron Mountain's suite of web properties across more than 50 countries. Spearheading a transformational web project placing customers at the centre of the business. Leading teams in three continents in web operations, testing, personalisation and special projects.Focusing on delivering digital marketing excellence and digital maturity through the design, implementation and management of next generation digital properties including greater personalisation, advancing thought leadership, modernising the digital and mobile experience, enhancing the customer/buyer journey through digital; creating an integrated demand generation platform that connects with social, infrastructure and usability for next generation digital; global domain strategy.Later leading the European Demand Centre to bring strategic and technical support to regional and local marketing teams in West Europe and beyond. Remit that covers leading marketing automation, seo, paid search, digital advertising, call tracking, case studies and other channels in the marketing funnel.