Defining and implementing Iron Mountain Marketing's technology and ai vision, strategy, and roadmapProviding a foundation of marketing domain expertise to the vision and management of the marketing technology stackOverseeing technology best practices, implementation, data stewardship, and automation

Leading Web and SEO for Global Marketing across more than 60 markets. Spearheading AI strategy in marketing.

Working on Iron Mountain's suite of web properties across more than 50 countries. Spearheading a transformational web project placing customers at the centre of the business. Leading teams in three continents in web operations, testing, personalisation and special projects.Focusing on delivering digital marketing excellence and digital maturity through the design, implementation and management of next generation digital properties including greater personalisation, advancing thought leadership, modernising the digital and mobile experience, enhancing the customer/buyer journey through digital; creating an integrated demand generation platform that connects with social, infrastructure and usability for next generation digital; global domain strategy.Later leading the European Demand Centre to bring strategic and technical support to regional and local marketing teams in West Europe and beyond. Remit that covers leading marketing automation, seo, paid search, digital advertising, call tracking, case studies and other channels in the marketing funnel.

Heading web and digital channels across 21 countries in 18 languages; leading B2B online demand generation including SEO and PPC for the multi-billion dollar information management and storage leader; Spearheading international global web transformation project; heading global domain portfolio strategy; budget management and forecasting for Europe and North America.

Available for speaking engagements in the fields of AI, and Digital Marketing.Forthcoming:Content Marketing Conference, February 2025Recent engagements include:AI Enablement in Business, South Coast Digital Marketing Meetup, UK, July 2024Information Governance in Age of AI, Iron Mountain Webinar broadcast in North American, European and Asian time zones, April 2024Generative AI and Information Governance: Friends or Foes, Iron Mountain Webinar broadcast in North American, European and Asian time zones, July 2023Cultural Dimensions and Global Marketing, International Search Summit, online, May 2020

Member of Program Advisory Committee for Web Development certification and degree courses

Consulting on digital strategy, ecommerce and management across leading B2B publications including The Architectural Review, Retail Week, Health Service Journal, Nursing Times, Architecture Journal, Drapers and Construction News.

Leading the development, deployment and continuity of global and regional web presences for a young dynamic division of Pearson; initiation of social media strategy and nurturing its growth; strategizing on the transformation of the business marketing strategy to a customer-driven and online focus. Leading on search engine optimization, ecommerce fulfillment strategy, email marketing and online advertising; budget and resource allocation and management.

Advising on best practices in corporate and media section web presences; consulting on online publications strategy and editorial leadership management; project management

Overall responsibility for university’s external and internal web content and information flow; needs analysis; planning, development and scheduling of online content; analysis; leading on content management system deployment; assistant editor of official university magazine and associate editor of e-Entrepreneur.

e-learning content development; delivery of academic English language courses; curriculum design and planning.