Strategic leader in data-driven marketing solutions, for B2B and B2C marketing, with demonstrated success driving tactical marketing initiatives, with quantitative data to optimize conversion funnels, and drive customer retention and satisfaction. Strong knowledge of current online/social content trends with paid and organic expertise.Expert in leading and executing integrated marketing programs, leveraging the convergence of outbound and inbound marketing. Proven ability to drive record-high marketing campaign response rates and execute successful brand/product launches, while collaborating with Biz Dev/sales teams to exceed sales goals and measured ROI.Extensive experience partnering with corporate executives on new business acquisition, including developing market segment evaluation and competition landscape analysis.Winner of multiple national marketing/advertising awards for Integrated Brand Campaigns.Industry Experience:Software, SaaS, FinTech, Banking, Building Products, Health Care/Vision Care, Fashion, Apparel, Eyewear, Action Sports, Cycling, Running, Snow Sports Skills:🔸 Branding/Positioning/Product Strategy🔸 Content Marketing and SEO Strategy🔸 Social Media (Paid and Organic)🔸 Lead Generation 🔸 Funnel/Pipeline Management🔸 Core Target Analysis and Launch🔸 Focus Group & Market Research 🔸 Online UI/UX strategy🔸 Customer Acquisition🔸 BizDev/Sales Collaboration and Strategy🔸 New Business Acquisition🔸 Marketing Team Management🔸 Creative Direction🔸 Product Design/Prototyping
Listed skills include Brand Development, Trade Shows, New Business Development, Marketing, and 14 others.