I strongly urge any startup who is looking for a nimble and innovative marketing resource to explore https://thestartupmarketer.com/ I am humbled to join this fantastic new group, and I am very grateful to Mack McKelvey and her team for asking me to join. Please feel free to comment below or message me if you would like to learn more anytime.

I offered strategic guidance to startups and established corporations, including core messaging, launch and founder narratives, talent and agency sourcing, with a particular interest in companies that use technology to solve human problems at scale. I have recently worked with organizations on diversity & inclusion, 3D Lightfield technology, and cryptocurrency communications efforts.

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

Formerly served as Head of Communications at Triller

Co-founded and served as CEO of this strategic communications consultancy based in San Francisco, with offices in NYC, D.C., and L.A. Our core abilities: brand identity, narrative development, messaging, and internal and external storytelling. Pramana introduced new companies, pivoted legacy ones, and consistently delivered premium counsel to C-level partners. Our offering was a compelling mix of strategic communications and management consulting, built on decisive relationships with key decision-makers (executives, investors, customers, policymakers) that articulated each brand's differentiation.Our lean and experienced team of 16 marketing and communications specialists supported a diverse client list of over 120 clients from Sesame Street to the top venture capital firms on Sand Hill Road.

Responsible for developing Skype's global media strategy; oversaw new product launches and strategic partnerships; introduced new features to a range of new markets, including North America, EMEA, and Asia; Directed the communications team and worked alongside senior management to develop a corporate branding strategy, as well as managed all aspects of the company's external identity and policy communicationsLed the communications for several industry-changing partnerships, including helping to develop key messaging and positioning, and oversaw public relations, corporate communications, and internal communications across multiple regions; I served as the top strategic team lead across multiple teams (P.R., social, internal/employee relations); reduced international P.R. agencies from 19 to 6, and successfully partnered with the three CEOs who led Skype during my tenure.Managed the messaging and internal strategy around Skype's varied financial directions, i.e., transitioning it from eBay to a consortium of investors (including Silver Lake, Index Ventures, and Andreessen Horowitz) to becoming Microsoft's most significant addition in 2011. Accomplishments included: Working closely with Microsoft's communication team, I formulated and executed the overall communications strategy to tell our merger narrative to our employees, customers, influential stakeholders, and critical media.

Led strategy, development, and rollout of consumer product communications across a global product set that included Search, Apps, Developers, Mobile, Earth, and YouTube, managing a team of 30 communications professionals. • Among the highlights at Google, I directed the significant communications launches of three products that have become three of the most utilized products on the planet. I oversaw the introduction of the G1 (first Google Android-powered device), the Google Chrome browser, and the internationalization and monetization of YouTube. • Supported co-founders and CEO as a media liaison on a wide range of national and international launches, including CES, Android and Chrome launches, and Abu Dhabi Media Summit.

The senior member of the corporate communications team, overseeing international P.R., AR, and internal communications for all three VeriSign lines of business; counseled CEO and top executives on communications and media strategy. Oversaw all budgetary and personnel decisions for the VeriSign Corporate Communications team. Responsibilities include oversight over the annual budget (>4 m) and a group of 15 communications professionals. • Developed messages that drove communications through strategic campaigns for the leading provider of intelligent infrastructure services for internet and telecommunications networks. Managed a team of experienced professionals handling VeriSign's business, policy, and crisis communications issues; maintained excellent relationships with leading regional and national technology, business, and political reporters. Managed internal communications to ensure that a unified approach for all employees was aligned with external messaging. • Served as a principal policy media spokesperson on all issues related to Internet Corporation for Assigned Names and Numbers (ICANN), VeriSign Corporate initiatives, and VeriSign Information Services division and from 2001 to 2004, served at ICANN meetings as corporate policy spokesperson in Chile, Egypt, China, Japan, Australia, and Sweden.

Provided public relations and policy counsel to the CEO and executive management team; directed NSI's policy communications initiatives. Served as the primary media contact for inquiries about the two-year-long negotiation between NSI, the U.S. Department of Commerce, and ICANN. Led critical NSI network operating center site tours. Focused on NSI's role on the Internet and the intersection of policy and technology for over 40 members of the U.S. House of Representatives and 20 U.S. Senators and their staffs • Served in a crucial role for communication effort as the corporation transitioned through the multibillion-dollar acquisition by VeriSign. Acquisition by VeriSign represents the largest ($16b) pure Internet acquisition in history. • Functioned as corporate spokesperson at each ICANN quarterly meeting in Santiago, Los Angeles, Cairo, and Yokohama.

Served as policy director and head of media relations for the 250 member Internet and eCommerce company trade association. Advocated policy positions on Capitol Hill on consumer privacy, taxation, domain names, content regulation, and unsolicited email on behalf of leading companies including AOL, AT&T, Bell Atlantic, IBM, Microsoft, Netcom, Netscape, and Prodigy. Partnered with various industry coalitions such as the Americans for Computer Privacy, the Online Privacy Alliance, and the Internet Tax Freedom Coalition on issues affecting the burgeoning Internet industry and consumer. • Developed the ISC's mission to increase consumer confidence and trust in the Internet by advocating for proactive, responsive, and educational industry outreach to state legislatures. Created and led the Internet State Coalition (ISC), the first state lobbying entity focused on the Internet industry's issues. The ISC testified and assisted in defeating several onerous legislative proposals in several states, including Illinois, Nevada, and Connecticut.

Developed legislative and press initiatives, prepared speeches, and drafted legislation. Specialized in issues concerning high-tech business development, labor, banking, transportation, and housing. As Legislative Floor Manager, tracked bills and counseled the Congressman on all House debate and procedure areas. • Transitioned to the Washington, DC office after serving in the 7th Congressional District office in Boston and Medford, Massachusetts. Managed Immigration, Veteran's and Social Security casework.