Brian Pemberton Email & Phone Number

Hong Kong

Hong Kong

Owned and run by the Founder Brian Pemberton, BELiEVE HK has developed the IP and patents to a new and innovative wearable device. This project will have a massive impact on improving personal safety. Of particular interest are women, women runners, cyclists, minority groups, and workers dealing with the general public worldwide.BELiEVE HK also takes on limited consulting projects focused on improving a client's business through, strategy, branding, and development of new business opportunities for businesses of all sizes.

Reporting to the Group CEO, I ran the Business Unit dedicated to answering the question "how can a traditional watch company adapt to compete in today's tech environment against such well-funded giants as Apple, Fitbit (Google), Garmin, etc.?"The role required a strong understanding of the wearable/tech space today and where it is headed tomorrow. - Developing consumer-facing propositions and product concepts across a variety of markets/channels including Mass, B2B, Sports specialty, Consumer Electronics, Telecom / Mobile Channels worldwide. - Finding and negotiating multi-million USD deals with strategic partners to help deliver on those strategies.I worked closely with R&D as well as owning the technology product development roadmap and the go-to market plan.Some results (amongst numerous initiatives) of particular note are:- Timex Family Connect: A cellular-connected Children's tracking watch. I identified the market opportunity, devised the strategy, aligned the necessary partners, and negotiated the deals to deliver the most successful and commercially significant product launch within Timex Group for the last 12+ years.- Huami Partnership: I negotiated a deal between Huami (The third largest maker of wearables in the world) and Timex Group to develop advanced "wearable" products moving forward. The first watch from that partnership being the critically acclaimed Timex Ironman R300https://www.dcrainmaker.com/2020/06/timex-r300-gps-smartwatch-review.htmlAs DC Rainmaker says in his review:"Overall, for $129 I came away pretty darn surprised at how good this watch is.....This isn’t just a quick plastic piece of junk knock-off with a Timex logo on it – it’s easily matching the GPS performance and heart rate accuracy of watches that cost $600-$800."- Millions of dollars of benefit added to Timex Group as a result.

Hong Kong

weBBem was a watch brand owned by myself, positioned towards the Adventure and Outdoor industry. Combining rugged field style watches with paracord straps. I also developed a patented watch system incorporating survival tools into the strap and case back. The business was closed due to my commitments to TIMEX.

Hong Kong

Geneva Watch Group was one of the largest manufacturers of fashion watch products for brands such as Kenneth Cole, Ted Baker, Tommy Bahama and FreestyleI was responsible for the strategic technology direction within Geneva Watch Group. This included:• Trend analysis, market research• Identifying market opportunities and the strategies to exploit them• Lead cross-functional teams for development & delivery• Positioning strategies, brand development, go-to-market planning• Third-party & partner negotiationsBluetooth successes include:• I was responsible for the development of one of the first if not the first BLE smartwatches (Cookoo watch) with strategic partner BlueTrek.Development of a BLE branded product range – FYI: Watches• Kenneth Cole Connect - The first Bluetooth watch to appear in traditional watch channels such as Macy's etc. An Alert Notification Watch added to the Multimillion dollar watch brand Kenneth Cole (iOS and Android compatible).• Freestyle Shark Tooth - BLE sports watch, Smartphone transmits 10 different pieces of surf data to the watch face via the mobile app (iOS and Android Compatible).I have added several million dollars benefit to the business in an area that was completely new to Geneva Watch Group prior to my arrival.

Heading the telco desk at Talent2 Hong Kong. Recruiting mainly for the Hong Kong market working with fixed line, mobile operators, device manufacturers and vendors.

reSACKel is a company that converts used rice sacks into new reusable and environmentally friendly shopping bags.A fantastic experience, and huge learning curve. One highlight was appearing on TV across the world with CNN International and other news outlets as an "Ecopreneur".https://youtu.be/2TY8rRaNkZQ

Pacsafe is a travel goods company dedicated to producing products that stop pick pockets and thieves. The main markets are the outdoor and luggage sectors in all major markets around the world.After approaching Pacsafe with a product concept they made the product and offered me a job!I was responsible for Sales and Marketing for the whole of Europe: • Develop the European distribution/channel strategy• Building and Managing the European distributor and sales agent base• European marketing planning• New product launch activity• Product development• Trade communications and sales force training, briefing• Managing communications, PR activities/ agencies.Achievements: During my time I doubled the business across Europe.

Worldwide Remit

• Worked on identified European customer groups and developed marketing activities to drive growth across the European foot print• Created and led cross functional teams to deliver launch• Commissioned research, identified trends and developed strategic approach• New product development and feasibility testing• Business case developmentSpecific projects and achievements include the following secondment positions • Mobile Music Marketing Manager Orange UK - Wrote and delivered the Marketing strategy for mobile music download in the UK. I developed a pair of portable Bluetooth Speakers. This was 10 years before the current trend of Music on phones with portable speakers. • Head of Mobile Music – Orange Netherlands – Wrote and delivered the Music download marketing plan for Orange Netherlands. I also negotiated a prepay music partnership deal with Sony BMG

• Launch strategy• New market proposition development and delivery• Competitor analysis• Developed marketing and communication campaigns to meet the agreed strategy• Customer experience development and delivery• Retail strategy• Led cross-functional work-streams• Led external communications agencies• Brand development, brand induction of staff, internal communication, culture work for re-branding companies, reported to board members and senior management• Managed the strategic relationship with countries and ensured consistency of the brand delivery across the groupSpecific projects and achievements within this role include:Head of Brand and Communications - Orange Denmark• 8-month secondment• Managed a team of 7 direct reports to deliver all communications including TV, internet, media scheduling, retail POS, literature, trade incentives and road shows Launch Consultant - Orange Netherlands • Positioned Orange within the Dutch market • Development of a direct channel to market to test the results of a DM acquisition strategy• Consulted on the internal culture and development programme• Innovation including the development of an Orange Bicycle designed for the Dutch market, bicycle included a dynamo to charge the customers lights and their mobile phoneCommunications Manager - Orange Thailand • Communication development, including all literature, POS, photography, DM and Web activity, customer service training, retail and brand guidelines• Managed a team of 6

A through the line agency. I was responible for a number of clients ranging from petrol to dog food.

Interfocus is a through the line agency. My role as Account manager had me working on numerous projects, main ones being Cardiff Bay Development Corporation and Visa international.