Brian Park Email & Phone Number

New York, NY, US

• Partnered directly with Chase CFO to holistically understand customer growth performance and identify LOB and marketing investment strategy to reach 2030 OKRs
• Managed operating model with strategy and finance partners to provide critical analytical requests from C-suite stakeholders for key internal and external events
• Led analytical efforts of large cross-functional team to strategically pivot storyline for JPMC investor day

New York, NY, US

• Guided program design of JPM Private Client by evaluating money movement, spending behavior, and opportunity sizing of Affluent clients
• Discovered operational discrepancy and opportunity to optimize procedure, reducing risk exposure by $9.6B
• Evaluated product ownership and usage behavior of various customer segments to revamp product strategy, better aligning clients to future slate of deposit products

Queens, New York, US

• Spearheaded project to create market and consumer segmentation that would drive media tactics, pricing, and leading products
• Collaborated with various functional teams to strategize and implement end-to-end, holistic solutions for key business questions
• Identified key drivers of market penetration and recommended strategy to address underpenetrated markets

Philadelphia, PA, US

• Partnered with stakeholders to provide analytic insights and recommend business actions for improving relevant KPIs such as conversion rate, revenue, and churn
• Designed controlled experiments to evaluate effectiveness of direct mail campaigns in converting prospects for Comcast Business, resulting in reallocation of $2.2MM DM media budget to better optimize media spend
• Analyzed churn impact of including promo roll message on customer’s bills by applying matched pair analysis

Queens, New York, US

• Initiated project to optimize promotional offers, identifying areas with potential cost saving of $15.6MM
• Determined which variables impact total sales by building predictive models, taking into account historical offers and competitive landscape
• Presented analysis, business value, and recommendations for future offers to executive leadership group

Jacksonville, FL, US

• Consulted on team of 6 to forecast large company layoffs across the country 6 months in advance
• Achieved over 60% accuracy in predicting layoffs (rare event) by building tree-based classification models, such as random forest and gradient boosted models
• Collected, cleaned, and feature engineered large data sets using Python
• Presented project deliverables and business application of model to senior leadership team and C-suites

• Created and pitched business plans to investors, securing and maintaining $600K startup seed funding
• Conducted market research to identify market gaps, consumer behavior, and beachhead of meal kit industry
• Directed cross-functional team of 10 and coordinated marketing, sales, product development, and operations
• Strategized and executed expansion to national market, increasing sales by 500%+ over a 3-month period

St. Louis, MO, US

• Mentored and tutored students individually and in small groups for various calculus courses
• Presented subject matter to 100+ students in conjunction with professors through Q&A sessions

Master'S Degree, Business Analytics

Bachelor'S Degree, Biology: Neuroscience