Brian Park Email & Phone Number

Burbank, Ca, Us

Disney+ and Hulu with a focus on advertising, subscriber engagement & retention.Ad load strategy, ad serving algorithms (programmatic, yield, pacing, ad relevance), ARPU optimization, experimentation, order and campaign management, self-service advertising, reporting, measurement, frequency capping, on-channel marketing, platform migration and unification.Leading a team of PM managers and Sr PMs. Collaborating with executive leaders across engineering, product, finance, analytics, ad sales, and marketing.

Burbank, Ca, Us

Burbank, Ca, Us

Burbank, Ca, Us

Burbank, Ca, Us

Pasadena, Ca, Us

Managed analytical team responsible for revenue yield across video and apps for our largest publishers. Optimized SSP & DSP spend, Identified platform-wide growth opportunities through experiments & market research. Partnered closely with C-suite, Product, and Sales to form mobile and video GTM strategy. Achieved multiple orders of growth.

Pasadena, Ca, Us

Quarterbacked monetization levers and strategy for our largest publishers through quantitative analysis.Researched, tested, and incorporated yield insights to strengthen performance of our pioneer header bidding solution, ad exchange, and SSP.Collaborated with sr leadership to define frameworks for various yield optimization approaches.

Falls Church, Va, Us

Authored models that estimated cost of low volume/high complexity aerial drones.Selected to division-level analysis team tasked with problem-solving broader challenges across our business.