• Natural agency services professional responsible for helping build, inspire and nurture strong client service, creative, and development teams; ensuring daily, weekly and monthly reporting on revenue, utilization, and profitability; and managing the agency to target levels of revenue growth and profit • Counterpart to CEO, help align the operations, client relations, and cultural success of the agency• Maintain close contact with the agency’s clients, ensuring all relationships are healthy and intervening when appropriate• Ensure that opportunities for new business are developed, pursued, and converted• Work closely with the CEO and develop new business processes to define strategy and provide support for new business pursuits• Heavily involved in pitches and new business activity, ensuring optimum productivity and success• Mentor business leaders within the agency, supporting them in the management and success of their teams, improving client satisfaction scores and account retention• Built partnerships with senior creative and planning leaders to ensure the agency delivers results-oriented creative work that generates measurable business returns for our clients• Continually audit internal departments and outside resources to assure that they are in alignment with the agency’s needs and goals• Support and encourage the agency’s culture and long-term strategy

Creative director at the agency renowned for its expertise in direct response marketing. Responsible for managing and directing in-house and freelance writers and reviewing direct marketing, loyalty, customer acquisition, retention and winback campaigns. • Oversaw creative development for Fifth Third Bank, The Hartford, Humana, PG&E, Serta, Jack Henry, ⠀Consumers Energy, Allstate, and HERE Technologies • Wrote copy for print, social, mobile and digital channels; elements included websites, microsites, ⠀landing pages, emails, banner ads, social posts, direct mail, print ads and videos and out-of-home• Managed a six-person creative team, including Associate Creative Directors, Copywriters, Art Directors, ⠀Proofreaders, Videographers, and Programmers• Concepted with art directors to create print ads, DM, collateral and video scripts for Consumers ⠀Energy, Jack Henry and Church Mutual 


• Collaborated with strategy team to develop creative solutions and new business pitches• Worked closely with account team to deliver on-strategy, on-budget and on-time creative • Created compelling concepts for acquisition, retention, cross/up-sell and loyalty programs• Grew the Church Mutual Insurance business from a single project to a $250K retainer account• Wrote and develop the highest responding direct mail package of 2021 (all agencies) for Humana• Won several first place Tempo Awards (CADM), including Best Copywriting - Craft for Serta• Led new business efforts and pitches• Helped win the Merrick Bank, IGS Energy and Fundbox accountsClients: Allstate, Serta, Humana, Peepers, Merrick Bank, PG&E, The Hartford, Jack Henry & Associates, Church Mutual, Zelle, IGS Energy, Fundbox

Senior DR writer. Used my conceptual and direct response writing skills to create high-converting digital, paid, and organic search and social and direct mail campaigns. Wrote and produced several client campaigns that indexed well over 100.• Developed various online and mobile advertising campaigns for dozens of blue-chip advertisers• Wrote blogs, social media posts, landing pages, web pages splash pages and display ads• Designed highly responsive form ads for major advertisers including Twitter, Google, LinkedIn, Miller ⠀Lite, Mini Cooper, Toyota, Cricket Wireless, Yahoo!, Facebook, Coca-Cola, H&M, Jaguar, Tide, Home ⠀Depot, Oreo, Hollister, Guess, Kohl's, Sea-doo • Partnered with the client service team to research and craft, clear informative creative briefs • Collaborated with the programming team to code and build form ads in standard IAB sizes• Helped ensure strategic and creative excellence across all programs and executions • Hired and mentored writers and art directors; helped sharpen their skills and enhance their careers• Worked with traffic manager to identify, facilitate and resolve resource and scheduling needsClients: Twitter, Google, LinkedIn, Miller Lite, Mini Cooper, Toyota, Victoria’s Secret, Yahoo!, Facebook, Coca-Cola, H&M, Jaguar, Tide, Home Depot, Oreo, Hollister, Guess, Kohl's, Sea-doo

Ran the in-house creative team. Managed a staff of 11 direct reports and 7-10 freelance copywriters and art directors. The team produced print, direct mail, banner ads, landing pages, customer communications, emails, blogs, and newsletters.• Oversaw creative development for the entire TrueCredit relationship, including direct, digital and mobile ⠀for B2B/B2C, consumer loyalty, and acquisition campaigns• Interfaced with creative, development, and technical leads to create innovative and strategic digital, ⠀social and mobile communications for TrueCredit• Launched national Diners Club Mastercard and led the creative development of all migration materials ⠀to the new platform including trade show, radio, billboards, booth signage, digital promotions, ⠀promotional giveaways, banners, posters, bus wraps and videos • Led teams of copywriters and art directors and helped them elevate their creative concepts • Mentored writers to help them find the correct voice for the target audience• Edited copy to improve clarity and readability and increase creative quality• Hired, reviewed, and guided junior writers, interns, and freelancersClients: TransUnion, TrueCredit, Zendough, Diners Club, BofA, Chase, BMO Harris

Clients: Bank of America, Fifth Third, MasterCard, Chase, Citi, Prudential, Nationwide

Clients: Harley-Davidson (Eaglemark), SunTrust, Sears, Chicago Tribune