I am fascinated by the art of marketing...Robert Cialdini says in his book, Influence, that people are naturally drawn to people that are similar to them. I love the challenge to solve the puzzle that is each new campaign I work on, from every touchpoint. Marketing to me is the art of telling a story - telling the version you want re-told over and over - and then watching it spread like wildfire. I believe in finding a quantifiable method to gauge every campaign - that the future is some hybrid where performance marketing methods like DR meet branding. Like anything, it's about finding balances that exist albeit contradictions. I believe in innovation & creativity, in the power of collaboration, in being authentic in the workplace, in befriending your coworkers & fostering a positive work environment My expertise is in the following:-Art Direction, Copywriting, Wireframing & Development: landing pages, video, display, email-Email Marketing - I have experience working with the following ESPs: Bronto, Silverpop, Strongmail and ExactTarget-Digital Media Buying-Campaign Management and Optimization