PureRED is an award winning, 500+ associate, PE-owned, marketing and technology company that creates and distributes digital content at scale for 14 of the largest 25 retailers in the US, and also provides Fully Integrated Advertising and Marketing solutions for Fortune 500 Consumer and Retail brands.

AstronetX provides the space science and enthusiast communities access to observatory constellations and planetary missions by offering a space-science-as-a-service (SSaaS) model for acquiring scientific data.

Organized and launched the Consumer & Retail Practice for G2 Capital Advisors, a boutique advisory firm with expertise in executing buy-side and sell-side M&A transactions, operational advisory services, strategic planning, capital raises and restructuring services.

Oversaw the Match Marketing Group, a PE-Owned North American marketing services organization with 500+ employees across the US and Canada. I was hired by the Board in a time financial and operational crisis. Through a series of vision, platform, and restructuring initiatives, we turned around the trajectory of the business, led the organization from a period of severe loss into profitability and growth, and navigated the enterprise successfully through Covid. In December, 2020, we facilitated the sale of Match and it's agencies to a new equity sponsor for a favorable return for all. Match Marketing operated two independent agencies. The first, Public Label, was a fully integrated marketing agency whose mission was to help brands recognize and align with consumer’s motivations and cultural movements to understand what compels them to make the choices they do. The second was Match Retail, a retail services agency that helped brands and retailers create an enhanced in-store presence and breakthrough customer experiences.

After successfully merging Catapult Marketing and the Epsilon Agency into a larger, more comprehensive operating unit, I oversaw agency operations for all teams and offices across the US and Bangalore. This included finance, project management, resource management, digital delivery, and general agency processes. Oversaw all Marketing and PR for the organization. Additionally, I oversaw the restructuring of the combined agency SBU, enhancing operations and cost structures to increase EBIDTA by 9% in year 1 in preparation for a company exit in 2021.The Epsilon Agency was an award-winning agency built upon the world’s largest suite of consumer databases. We translated this unique view into award-winning creative solutions that drove growth for our clients. We were ranked by Ad Age as North America’s #1 Digital Agency, #1 Agency (all disciplines) and the #7 Agency Network Globally.

Oversaw and managed the agency network of 13 offices, with full P&L responsibility across all client relationships. Guided all aspects of client leadership and agency support, including brand and business strategies, digital, social, content, retail, operations and online / offline delivery. Helped shape and drive the agency business development function which led to 4x growth of the agency over a 4 year period. As an Epsilon company, Catapult provided our clients with unique access to a suite of best-in-class data and global technology solutions. As a member of the Epsilon SLT, I was intimately involved in corporate integration, including special assignments on organizational design, resource management, product innovation and executive training.In 2017, helped successfully merge Catapult Marketing and the Epsilon Agency into a larger, more comprehensive operating unit.

Oversaw, ran and re-engineered the digital delivery, integration and transformation practice, which included enterprise delivery, loyalty deployments, CRM, mobile app development, and eCommerce consulting. Oversaw Catapult's integrated relationships spanning traditional advertising, shopper marketing, digital, CRM, Loyalty and eCommerce.

Re-launched and led the eCommerce business unit of D.L. Ryan Companies and Epsilon, helping brands understand, navigate and lead in the online retail marketplace. Catapult eCommerce drove thought leadership for the CPG industry, developed shopper insights unique to online sales channels, helping CPG's build best-in-class eCommerce organizations, and deliver sales and marketing activations. CE was the first full-service eCommerce consulting expert positioned to help brands enter and thrive in the online marketplace. Catapult eCommerce was successfully integrated into the broader Catapult business in 2016.

Oversaw the Digital Shopper Marketing practice, providing innovative thinking and programming across all of Catapult's shopper marketing clients. Drove a 3x growth for the practice in the first 12mo, and led thought leadership for the shopper marketing industry as a whole on the transition of shopper behaviors and shopper marketing into the digital world.

Founding partner of a digital advertising and marketing consultancy and agency providing a full range of integrated business, marketing and digital strategy, as well as creative and technical development. Clients included Dun & Bradstreet, Verizon, WGN America, WWE, Nickelodeon, Datacolor, Food Should Taste Good, Topps, The Next Iron Chef's Jehangir Mehta, Tate's Bake Shop, Jazz Apples, Serino Coyne, The Tire Choice, et al.

Marketing and operations lead for ad-tech platform that matched individual consumer interests to mobile ad network inventory in real time. Worked closely with the founding team to develop business model, milestone horizons, VC pitch delivery, and financial models. Helped design architecture of profiling and targeting algorithm and the development of an MVP platform.

Group account lead for 3 challenger-brand clients with a focus on brand development and establishment, market opportunity identification, and integrated marketing programs in traditional CPG retail (Emmi Caffe Latte and Yogurt), speciality / club (Sleep Innovations), and independent luxury (Leo Schachter Diamonds).

Account lead for 2 AOR clients, BIC Stationery Products and Scotties Facial Tissues, which included national consumer advertising and media, shopper marketing strategy and activation, and national consumer promotions. Note: The Stamford Office closed in May, 2008.

Oversaw marketing and advertising for all 17 NCAA Division I athletic teams, as well as all university licensing program. As part of the University's strategy team, led internal CRM initiative with a focus on the identifying and enhancing student satisfaction through all administrative touch-points.

Managed private label programs and soft cushion massager product line for Conair's personal care division, demonstrating significant sales and distribution growth across big box, specialty, drug, and grocery channels.

Kellogg's, KitchenAid, and Mead Johnson.

Member of the global brand team, assisting the development, implementation, and usage of a unified set of global brand guidelines for Texaco, its products, and affiliates worldwide.

Developed annual situation assessment plans for Jell-O, Cool Whip, Altoids, Toblerone, and other Beverages and Dessert brands.