Brian Duffy Email & Phone Number

Naperville, Il, Us

Palatine, Illinois, Us

Ecosorb Natural Industrial Odor Solutions rely on the power of natural plant oils to absorb and neutralize odor molecules. We’ve perfected this Odor Absorption Technology over more than three decades.

Aurora, Illinois, Us

As Marketing Director, I created and executed successful sales and marketing strategies across three company divisions: residential and commercial OEMs, direct-to-consumer mass market, and structural. At the same time, I launched targeted Omni-channel market development initiatives, branding campaigns, and consumer channel introduction.Additionally, I lead a team in driving revenue, achieving double-digit EBIDTA growth, and utilizing lead generation tools, social media, and packaging redesign. I also cultivate external partnerships for digital/traditional marketing, certification, and data analytics, reporting outcomes to Executive Leadership.My key accomplishments include:• Pioneered establishment of Marketing Department by recruiting creative, content, and project management professionals.• Crafted high-impact marketing strategy that drove 10% annual revenue upswing via heightened demand and lead generation.• Orchestrated sales and marketing campaigns with OEM partners managing $250M in annual revenue, yielding increased sales revenue, amplified brand equity, and expanded category share.• Achieved an impressive 18% market share growth and enhanced sales leads through adept management of DTC websites, SEO, digital and print ads, design initiatives, and content creation.

St. Paul, Mn, Us

Here, I created specialized portfolio offerings, pricing models, and margin expansion strategies to attract and retain new customers while ensuring satisfaction. In addition, I oversaw varied marketing teams which involved supervising comprehension of evolving market trends and propelling innovative program development via Phase Gate technology projects.Simultaneously, I spearheaded commercialization procedures and directed global R&D and Engineering units for pivotal technology introductions, from inception to expanding novel market sectors, encompassing Stage and Gate project portfolio management. Furthermore, I employed market research and customer interviews to inform targeted business strategies and achieve distinct business goals.My key accomplishments include:• Directed global marketing strategies, integrated communication plans, and sales targets for various market sub-segments, resulting in consistent 3-7% revenue growth and attainment of profitability goals for $1B Division.• Guided and trained diverse marketing team overseeing $0.5B profit and loss.• Delivered impressive 20-point surge in profit margins through launch of new technology.• Strategically conducted market research and customer interviews, securing 15% market share gain, and achieving precise business objectives.• Spearheaded over 200 marketing communications projects to elevate company's market stance and enhance brand strategy, achieving marked success.

Naperville, Illinois, Us

Executed planning of succession process to ensure sustainability of application expertise. Oversaw hiring, training, and management of Global Expertise Center resources. • Coordinated all marketing, research, & sales development for all product lines within two different market segments representing $0.4B in revenue and resulted in 8% growth rate within the Division. • Lead commercialization process of key new technology platforms worldwide, from product concept to growing new market space. Included project portfolio management through Stage and Gate process from value discovery, development of business plan, pilot to commercial manufacturing scale up, and global launch of new technologies. Averaged 5-point market share increase; 20- point profit margin increase. • Managed global consulting group in North America, Europe and Latin America. Coordinated deployment of consultants to key accounts for sales development, best practice assurance, new technology deployment, customer and sales force training & attrition control. • Presented annual strategic technology assessment to executive management and global leadership team to manage product portfolio parameters, market analysis and potential, competitive landscape and strategic pricing initiatives for segment with >2500 direct customers in segment.• Developed, lead and deployed $0.5M capital acquisition request for plant production expansion in key product area. Resulted in 40% improvement in annual production volume and 2X market share capture.

Naperville, Illinois, Us

Exceeded sales targets every year (average of 109% to plan) through consistent motivation, competitive drive, and hands on management of team of 5 district sales representatives and application engineers. Sold value added specialty chemical programs to paper and pulp manufacturing plants.Coordinated Nalco Water resources at customer sites leading to $5M/yr in new sales for Division in Midwest Region.Consistently ranked in Top 20 nationally for new sales growth. Penetrated competitive market geography for newly acquired industrial cleaning care technology

Naperville, Illinois, Us

Managed 3 Product Marketers and coordinated profit improvement actions by implementing product mix change, manufacturing process and site changes, price increase, raw material source improvements, and inventory reduction. Captured 2-5 points of profit each year.Project leader for new technology roll-out through commercialization process which included a team of sales engineers, technical consultants, research and product marketing members which resulted in global sales >$3M in year 1 & >$7M in year 2.Acquired and integrated silicone based specialty chemical product line, manufacturing, research, marketing and sales - $29M/yr sales. Responsibilities included migration of all sales and manufacturing systems over to SAP.Managed and lead Sales & Operations Planning initiative for the Paper Services Division. Implemented SAP Demand Planning Process using numerous statistical forecast models to link Business Unit, Supply Chain, and Financial plans.