Director Of Economic Growth
CurrentTalent• Meets with business leaders to understand the talent needs of the region today and into the future• Works with academic institutions to align programming with the market needs for new graduates. • Seeks out talent programming opportunities to retrain, recruit or maintain talent within and to the region. • Works with partners in talent attraction in the region to ensure alignment and no duplication of effort.• Designs recruitment campaigns to attract key talent to the region, keeping a work, life and play focus on the recruitment strategy. Investment Attraction• Works with Provincial and Federal counterparts to seek out investment attraction opportunities for businesses in the region. • Understands the needs of the business community as it relates to their investment needs.• Implements education or training opportunities where the need arises.• Identifies national and international partners to promote the region as an investment opportunity.• Identifies investment conferences and trade shows to attend or encourage businesses to attend.Business Attraction• Works with Provincial and Federal counterparts to seek out businesses looking to start, relocate, or expand and develop a package to attract them to the region.• Oversees the development of a marketing campaign outlining the benefits of operating a business from the region, keeping a work, life and play focus on the strategy. Marketing and Communications• Oversees the Marketing and Communications Manager, ensuring all messaging and branding aligns with the overall strategic planInformation Portal, Client Management and Metrics Tracking• Oversees the development of a regional information portal which would lay the foundation for attracting businesses, investment and talent to the region. • Maintains great records of conversations with prospective clients. • Ensures that metrics are recorded for enquiries, proposals, marketing campaigns, strategic initiatives, etc.