Brian Pendrak's Location
Greater Chicago Area, United States, United States
Brian Pendrak's Contact Details
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About Brian Pendrak
Transformational leader who consistently improves small or large company sales performance and drives revenue growth in highly competitive business environments. B2B industrial marketing leader with expertise in delivering new business opportunities, profitability analysis, go-to-market plans and incremental sales growth. Extensive channel partner experience with distributors, resellers and system integrators. Managed direct and indirect sales teams and orchestrated programs that drive shorter sales cycles and higher conversion rates. Investigative financial skills, contract reviews and pricing analyses that produce higher margins. Business development and strategic planning expertise that brings best-in-class practices to next generation product development. Strong pricing and contract negotiation skills. Managed teams in Asia and Europe. Additional skills include:• Global Market / Sales Strategy Development• Pricing Management• Product Development / Pipeline Management• Contract Negotiation• Competitive Intelligence• Sales Channel Management• Team Management• Revenue and EBITDA Growth
Brian Pendrak's Current Company Details
Marketvision Llc
Market Intelligence | Consulting | Information
Brian Pendrak Work Experience Details
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PresidentMarketvision Llc Sep 2024 - PresentB2B commercial consultancy building on contract work performed in other roles
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Vice President - Frp Market Intelligence (Contract Employee)Harbor Aluminum May 2024 - Sep 2024Austin, Texas, UsReporting to the Managing Director, directed intelligence gathering activity and reporting for the Industrial markets using flat-rolled products on a global basis.• Launched new monthly report for subscribers focused on the Industrial markets for flat-rolled products. • Revamped reporting on market performance and pricing to provide clients with more accurate and actionable detail.• Supported bespoke customer consulting projects by providing unique insight into customer and competitor behavior. -
Consultant - Market And Commercial ExpertHarbor Aluminum Oct 2019 - May 2024Austin, Texas, UsContractor hired on as-needed basis to provide market-based guidance and analysis for bespoke client projects, with expertise in:• Delivering new business opportunities, profitability analysis, go-to-market plans and incremental sales growth. • Understanding how markets shape themselves over time and where new markets are developing. • Orchestrating programs that drive shorter sales cycles and higher conversion rates.• Creating business development and strategic planning initiatives that bring best-in-class practices to next generation product development. • Understanding profitability drivers and shaping product and pricing structures to address business needs.
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Strategic Marketing | Business Development | Growth | InnovationCharter Dura-Bar Nov 2020 - Mar 2024Woodstock, Illinois, UsReporting to the Vice President of Sales & Marketing, directed all marketing, business development, demand management, and commercial digital implementation activities for a 5-person team of marketing and business development professionals nationwide.• Developed the key market, product and customer segmentation to support the combined iron platform growth strategy.• Revamped performance to business plan by adding new customer-based measurements and revamping monthly volume allocations. Losses for unknown reasons were eliminated. • Increased profitability by 40% verses baseline by implementing new pricing policies, procedures and tools tied to announced increases. • Delivered development and implementation of Salesforce CRM on time and budget.• Increased forecast accuracy by 14% by implementing new demand management processes.• Deployed new digital media and web strategy to increase new customer engagement and improve existing customer experience.• Revamped market research and development to focus efforts on delivering insight, strategic direction, and improved value propositions to field sales team for current and future market segments.• Introduced new strategy and tools to improve product development process and outcomes. -
Senior Director Of Sales & Marketing | Go-To-Market | Channel Management | Business DevelopmentClysar®, Llc Dec 2018 - Feb 2020Clinton, Ia, Us• Successfully delivered 150% of 2019 plan revenue growth from new customers and products.• Revamped internal commercial systems to improve demand forecasting, growth tracking, activity metrics, and reduce waste.• Increased sales of newest product by $3.3M by completely revamping go-to-market strategy. • Managed commercial team budgets to deliver 15% savings to business. Privately-held industry leader in the production of polyolefin shrink film for consumer packaged goods and other consumer and industrial applications. Directed all commercial activities for a 24-person team of sales and marketing professionals nationwide. -
Marketing Director - Transportation, Industry & DefenseConstellium May 2016 - Nov 2018Paris, Fr• Led design and implementation of new market segmentation effort to replace internally-focused hierarchy with new externally-facing structure, improving data trend analysis and forward forecasting.• Led introduction of Constellium into the $300M market for Tier 1 to 3 automotive components. • Increased revenue in trailer roof coil category by 18% by altering pricing structures.Directed strategic marketing activities within the $1.5B Aerospace & Transportation Business Unit. Accountable for global market development efforts including opportunity assessment, business case development, expected financial returns, project timelines and customer interactions. -
Global Business Development Manager - Industrial ProductsAlcoa Mar 2013 - Feb 2016Pittsburgh, Pa, Us• Managed multi-year global product development efforts for Industrial, including product pipelines and R&D budget of $1.8M per year, at Alcoa Technical Center and plant locations. • Delivered an average of $30M of revenue growth from new products and markets in 2013, 14, & 15. • Successfully delivered a suite of new products and new markets that exceeded the average profitability metric of the business by 2 to 5 times. • Leveraged pricing to offset $25M volume loss and deliver 2014 & 2015 overall plan revenue.• Led annual 5-year strategic planning, including volume and revenue forecasts for both existing and new business.Industrial Products consists of the following market groups: Building & Construction, Consumer Goods, Energy, Transportation, Machinery & Equipment & other general industrial products. Drove business and market development efforts including opportunity assessment, business case development, expected financial returns, project timelines and customer interactions. -
Global Marketing Manager - Industrial ProductsAlcoa Nov 2010 - Mar 2013Pittsburgh, Pa, Us• Improved margins 3% across the board by restructuring pricing policies to eliminate regional and territory inconsistencies.• Instituted new market segmentation hierarchy which improved insights and forecasting efforts.• Streamlined responsibilities & eliminated duplication of effort by reorganizing marketing organization.• Successfully delivered plan revenue and earnings growth from new customers, products and markets in 2011 and 2012. • Led annual 5-year strategic planning, including volume and revenue forecasts for both existing and new business across North American, South American, and Asian regionsDrove business and market development efforts including opportunity assessment, business case development, expected financial returns, project timelines and customer interactions. Supervised 7-person team spread across 4 locations nationally.
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Market Manager - Industrial ProductsAlcoa Aug 2006 - Nov 2010Pittsburgh, Pa, Us• Elevated sales of tread products (42% by volume, 10X by EBITDA) through the use of new product introductions, new service models for strategic customers, and new market segmentation models.• Grew sales in heavy-duty truck market (37% by volume, 6.2X by EBITDA) in 24 months by driving deeper customer connections and leveraging product capabilities to increase prices.• Increased sales in marine market (800% by volume, 25% by revenue) in 18 months by driving deeper customer connections beyond purchasing and leveraging product capabilities to increase prices.• Enhanced profitability in tooling plate market (4.7X by EBITDA) by changing product mix.Accountable for the following markets: Tooling Plate, Mold Plate, Marine, Commercial Truck, and Tread. Managed product pricing, profitability, and shipment growth in alignment with business unit objectives.
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Market Development Manager - Industrial ProductsAlcoa Apr 2005 - Aug 2006Pittsburgh, Pa, Us• Sponsored R&D efforts in support of strategic plan for Commercial Transportation markets.• Integrated global rolling assets into North American market to support Tread growth strategy.• Administered product pricing, profitability, and shipment growth for Tooling Plate market in alignment with BU objectives (October 2005 promotion).• Contributed in efforts to reduce manufacturing cost for key products.• Completed Alcoa Corporate COLED training for high-potential internal commercial talent.Accountable for the following markets: Commercial Truck, Van Trailer, Railcar, Bulk Transport, & Tread.
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Senior EngineerAlcoa Dec 1999 - Mar 2005Pittsburgh, Pa, UsManaged all communications and interactions between Alcoa and customer manufacturing facilities. • Supervised launch of 5 new closure panel programs with Ford Motor Co. and Subaru.• Suggested and led efforts to achieve cost savings worth over $1M to Subaru. • Reduced reported quality incident rate by 85% at Ford by proactively addressing operator concerns.• Saved over $750K in 12 months by successfully negotiating claim resolutions with 5 key customers.
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Outside Sales RepresentativeNichols Aluminum May 1998 - Dec 1999Administered a sales territory consisting of 4 midwestern states and 1 Canadian province. ♣ Expanded the active account base by 10% by leveraging product development efforts to penetrate into higher margin accounts.♣ Increased territory sales by 30% within 14 months of receiving assignment.
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Technical Sales RepresentativeNichols Aluminum May 1996 - Dec 1999Provided technical expertise to existing and potential customers on how continuous cast aluminum would react in welding, roll forming, and stamping operations. ♣ Designed marketing campaign to target key accounts within the distribution segment of the flat-rolled sheet market, representing approximately 400M pounds of potential business to the company.♣ Created, tested, and implemented manufacturing process to supply 3105 alloy to the distribution market, representing over 100M pounds of potential business to the company.
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Customer Sales RepresentativeNichols Aluminum Sep 1994 - May 1996• Administered order entry, claim processing, and pricing for customer base totaling 30% of Nichols Aluminum’s sales.• Managed pricing, scheduling, and production efforts of subcontracted processors.• Cross-functional leader for teams involved in implementing the ISO 9000 quality systems.
Brian Pendrak Skills
Cross Functional Team Leadership
Product Development
Manufacturing
Strategy
Management
Strategic Planning
Aluminum
Continuous Improvement
Materials
Business Strategy
Forecasting
Automotive
Program Management
Pricing
Metals
Six Sigma
Lean Manufacturing
Engineering
Competitive Analysis
Pricing Strategy
Process Engineering
Supply Chain Management
Purchasing
Sales Operations
Plastics
Market Analysis
Alloys
Rolling
Brian Pendrak Education Details
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Northwestern University - Kellogg School Of ManagementConsulting -
University Of Pittsburgh Swanson School Of EngineeringMaterial Science Engineering
Frequently Asked Questions about Brian Pendrak
What company does Brian Pendrak work for?
Brian Pendrak works for Marketvision Llc
What is Brian Pendrak's role at the current company?
Brian Pendrak's current role is Market Intelligence | Consulting | Information.
What is Brian Pendrak's email address?
Brian Pendrak's email address is b.****@****coa.com
What is Brian Pendrak's direct phone number?
Brian Pendrak's direct phone number is (412) 315*****
What schools did Brian Pendrak attend?
Brian Pendrak attended Northwestern University - Kellogg School Of Management, University Of Pittsburgh Swanson School Of Engineering.
What skills is Brian Pendrak known for?
Brian Pendrak has skills like Cross Functional Team Leadership, Product Development, Manufacturing, Strategy, Management, Strategic Planning, Aluminum, Continuous Improvement, Materials, Business Strategy, Forecasting, Automotive.
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