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Energetic and charismatic Advertising Sales and Media Executive with 30 years of Media Buying, Planning and Sales expertise. Successful at developing and cultivating strong relationships with advertising agency buyers and planners, as well as local direct clients and television station management. Ability to leverage 20 years of Multiplatform agency experience in media strategy development and execution to exceed sales goals and marketing objectives. Gifted problem solver, with a high-level understanding of marketplace dynamics, innovation, brand building and strategic partnerships. In-depth knowledge of major categories including Retail, Technology, Telecommunication, Automotive and Financial allows for a hands-on approach in using broadcast to build and cultivate world class brands.Specialties: ♦ Media Strategy and Sales ♦Strategic Partnerships ♦ Agency Management ♦ Broadcast Negotiation♦ Corporate Communication♦ Team Building ♦ Promotions and Sponsorships ♦ Crisis Management ♦ Media Relations♦ Media Training ♦ Budget Development ♦ Product Launches ♦ Sports Marketing ♦ Project Management ♦ Consumer Insight
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Media Buying ConsultantFreelance Media Buying Jun 2020 - PresentIn charge of tactical negotiation of Statewide television and radio schedules for CDPH (California Department of Public Health) Covid 19 Mask Campaign African American and Latinx education. Responsibilities include managing client/vendor relations as well as providing analytics, to ensure that performance objectives are achieved for each campaign executed. -
Account ExecutiveKtvu Television Fox 2 / Kicu Dec 2015 - May 2019UsLocal Account Manager Directly responsible for creating and managing marketing campaigns across multiple platforms for existing clients and new business prospects. Established and nurtured business relationships with local direct and agency decision makers. Spearheaded projects from conception, production to tactical placement. Strategically increased opportunities for new business and expanded station’s client billing base through innovative and integrated programs, resulting in $800k+ new billing. -
Account ExecutiveCoxreps May 2010 - Dec 2015National Account ExecutiveAccount Executive representing 50 Television stations in 35 DMAs. Responsible for fostering relationships between television stations and advertising agency buyers. Oversaw 12 percent increase in billing from 2010 through 2011; 25 percent increase from 2011 through 2012. On pace for 25 percent growth in the current year. In 2012-2013, responsible for half a million dollars of new billing on one station I represent. -
Strategic Marketing And Advertising ConsultantSelf Employed Jan 2007 - May 2010
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Freelance Media BuyerGroupm 2007 - 2009
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Svp, Media DirectorStarcom San Francisco Jan 2005 - Dec 2006Chicago, Il, UsManage San Francisco, New York and Chicago local buying operation. Responsible for insuring the proper execution of media campaigns for Sprint Nextel, Beringer Wines, Jamba Juice, and San Francisco Opera. • In charge of the placing up to $225M in media activity between the regional offices, insuring the vertical integration of client objectives. • Manage department budgets, making all staffing decisions including hiring and efficiency management. • Key agency contact for client’s Marketing Management Team. Instrumental in managing client relationship and new business pitches.• Coordinate and/or devise budgets for spot TV and radio advertising placement. • Coordinate maintenance of media schedules including posting. • In charge of developing innovative ways of executing against the spot TV and radio mediums. • Report to Senior VP Director of Corporate Media. -
Board MemberBay Area Star 2000 - 2006
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Svp, Director Of Local BroadcastPublicis And Hal Riney Jan 2003 - Dec 2004Us -
Vice President, Director Of Local BroadcastPublicis And Hal Riney Jan 2001 - Dec 2002Us
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Associate Director Of Local BroadcastPublicis And Hal Riney Jan 1998 - Dec 2000UsServed as media point person for new multi-million dollar buying system and trained department personnel on it usage. Created and implemented reports tailored to clients' specific needs.
Brian Perry Skills
Brian Perry Education Details
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Duke University -
Winchester High School
Frequently Asked Questions about Brian Perry
What company does Brian Perry work for?
Brian Perry works for Freelance Media Buying
What is Brian Perry's role at the current company?
Brian Perry's current role is Senior Buyer/Strategist.
What is Brian Perry's email address?
Brian Perry's email address is br****@****ast.net
What is Brian Perry's direct phone number?
Brian Perry's direct phone number is +151048*****
What schools did Brian Perry attend?
Brian Perry attended Duke University, Winchester High School.
What are some of Brian Perry's interests?
Brian Perry has interest in Football, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, Golf, Home Decoration, Watching Sports.
What skills is Brian Perry known for?
Brian Perry has skills like Advertising, Digital Media, Strategic Partnerships, Media Planning, Media Buying, Integrated Marketing, Broadcast, Digital Marketing, Media Strategy, Sponsorship, Management, Creative Strategy.
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