Brian Polis Email & Phone Number

Panama City Beach, Fl, Us

Panama City Beach, Fl, Us

New York, Ny, Us

Owned end-to-end execution of growth marketing campaigns across all paid search channels including strategy, budgeting, optimization, and measurement/reportingExecuted day-to-day strategic marketing tactics and managed key marketing projects across paid searchCoordinated and partnered with agencies, vendors, and ad platform representatives to ensure campaign success and drive sign-upsBuilt an optimization roadmap and promotion schedule alongside cross-functional teams for various channels, with a clear sense of targeting and creative needsManaged and scaled media spend across channels while actively optimizing towards meeting profitability goals, lower CAC / CPAs, and increasing CLVsPartnered with creative and product marketing teams to improve performance across offline channelsCreated and operationalized processes for A/B testing campaigns, creatives, audiences, landing pages, and product marketingAnalyzed marketing channels and website performance data daily/weekly across multiple key areas of the business, with recommendations on ways to further optimize for scale.

Panama City Beach, Fl, Us

Oversaw P&L level ownership of 7+ figure monthly budget across 80+ paid search marketing accounts in Google, YouTube & Bing.Provided analysis-driven PPC/SEM account management, including bid management, keyword database expansion, geo-targeting, CTR increases, and ROI improvements.Created avenues of advancement for SEM/PPC campaigns in both Bing & Google, and 3rd party affiliates, by developing new accounts, campaigns, ad groups, and keyword lists based on market analysis for projected traffic growth and potential.Led a team of search engine marketing managers and worked with external advertising agencies to meet company needs.

Us

Managed P&L of 8 figure yearly inventory, handling all incoming and outgoing monetary assets.Supervised and coached a team of over 40 associates, supervisors, and sales management to improve sales and reduce store shrink.Developed effective sales strategies and coaching lessons for other managers, supervisors, and associates to improve overall performance.Lowered store shrink statistics and improved operational status to top 5% within the store's region.Promoted to Manager within 6 months of hire date due to demonstrated leadership and strong performance.

Fort Worth, Texas, Us

Managed sales operations and inventory for the store, ensuring optimal levels of stock availability and providing excellent customer service.Trained and directly managed a team of 10-20 associates, providing coaching and support to improve team performance and achieve sales goals.Implemented inventory management systems and streamlined processes to increase efficiency and reduce costs.Promoted to manager within 12 months based on strong performance and leadership skills.