MEMO FINANCIAL SERVICES, HARRISBURG, PA, 1/2014 - PRESENTCompany and its subsidiaries are one of the largest money services business in the US, serving thousands of retailers and consumers daily through a variety of products and services.Orchestrate all bottom-line factors that drive growth, including company vision, long-range strategic planning, and product management efforts across a $10M product line portfolio. Directs new product launches, leading design, pricing, expansion, promotional marketing, and strategic partnerships, driving substantial profits. Some key achievements include:⚬ Increased revenue by 39% through improved business and sales strategies, and a transition to the MEMO bill-pay platform, progressing from a hardware-based system to a web-based system. ⚬ Significantly penetrated new markets through creative direction innovation, and the redesign of programs, pricing, and go-to-market launches across company's pay electronic money orders. ⚬ Amplified revenues by 19% in 12 months, improving company's loan payment presence across multiple states. ⚬ Brought company to high profitability through efficient restructuring in multiple departments.⚬ Integral Chairman for company's research & development, and strategic operations committees

PENNSYLVANIA SCHOOL BOARDS ASSOCIATION (PSBA), MECHANICSBURG, PA, 5/2008–1/2014Association of public school leaders, advancing excellence in education through superior training, vital services, and powerful advocacy. Recruited to develop and improve marketing operations, managing $1.4M in revenue, and an $80K budget, overseeing two direct reports. Amplified solutions for increasing non-dues revenues, generated through sponsorships and endorsements. Gained additional revenue streams, and implemented more effective communications channels. Some key achievements include: ⚬ Pioneered highly lucrative social media policies, and encouraged a robust company presence on Facebook, Twitter, YouTube, Flicker, and LinkedIn.⚬ Championed an improved email marketing program, engaging association members in offerings, while boosting member loyalty, and increased business to on/off-line channels through social networks. ⚬ Drove a 32% increase in print advertising profits, 100% growth in SaaS paperless usage, and 10% market penetration for cooperative buying program, pursuing new markets for non-dues revenue. ⚬ Developed an onboarding program that drove brand awareness and perceived product value for new board members, retaining membership rates of 98%.⚬ Catapulted revenue generation results through increased attendance and training events, which exceeded company's 10% growth goal. ⚬ Served on the ASEAs prestigious Marketing Section Council, with 20 other chosen professionals.

Enlisted to lead innovative turnaround strategies, such as a successful integrated marketing campaigns, PR, and business development advances, across the launch of new market segments, and promotional specials. Identified and hired dedicated talent, and oversaw two direct reports, to include managing a $100K budget. Some key achievements include: ⚬ Reduced member attrition rates by 18%, through KPI analysis, and improved on-boarding program designed for long-term member loyalty, and engagement of new members. ⚬ Successfully targeted new markets, business segments, and consumer groups with effective messaging/marketing campaigns, bringing increased business to new branch.⚬ Spearheaded the Marketing Promotions Planning Committee, leading strategic credit union promotional and marketing efforts. ⚬ Created a three-year strategic marketing plan and budget for market growth and development, as part of a successful transition to a community-based charter.