I am MD of Azucko/Prima Finance, which I founded in 2002. I had previously advised high net worth clients in Dublin on their personal finances. Back then, I envisaged that by using technology and the internet that comprehensive and holistic financial advice should not remain the preserve of only the wealthy but should be easily accessible to all. This was and remains the firm’s founding principal. In 2022, we launched Azucko underpinned by ever-evolving technology to transform and simplify personal finances and enable employees to access their earned but unpaid income, and also better manage their personal finances. Azucko’s key objective is to ease financial stress, encourage financial wellness and enable employers to provide the financial freedom, control, insight, and flexibility that their staff needs and deserves now. In 2017, I also founded Finance For You Ltd. Finance for You is an innovative and dynamic consumer finance group, we offer a proven and a more flexible credit options compared o conventional Banks, finance houses or Credit Unions. Our loan products and associated interest rates are tailored to your individual needs and particular circumstances.I hold a First Class Honours degree in Agri-Business from UCD (1995) and an Honours Degree in Financial Service (1999) from the Smurfit Business School (UCD). I am also a qualified Financial Planner (QFA). In 2013 I completed a diploma in Insolvency and Corporate Restructuring. I am also a Personal Insolvency Practitioner (PIP).