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• Promoted to VP Marketing role in 2015 to direct enterprise-level strategic marketing initiatives overseeing a large OPEX budget allocated to multi-touch digital marketing and web analytics campaigns, proprietary software development initiatives, branding as well as other collateral development and event initiatives that largely contributed to annualized revenue gains in excess of $10.3MM.• Maintained personal book of sales as a top 5 sales producer in the company.• Directed and oversaw a dedicated marketing team of content and web development professionals, additionally providing lead generation and leadership for a 17-member regional sales team.• Designed, implemented, and evaluated online demand and lead generation strategies comprised of SEO, SEM, CRO, social media, retail shopping cart conversion optimization, and email marketing campaigns; efforts that led to a 71% annual revenue increase over course of tenure.• Increased ROI by 600% and decreased marketing costs by 10% as a percentage of revenue by employing targeted Google AdWords, landing page, and keyword optimization strategies. Maintained Marketing Budget as % of Revenue under 5%.• Strategic partnerships and media relationships hundreds of PMC's and world-class organizations including Vail Resorts, Aspen Ski Company, Winter Park Resort, Big Sky, Jackson Hole, Telluride, Whistler/Blackcomb, Ski Portillo, and Copper Mountain Resort.• Social media advertising campaigns; contributing towards and overseeing content development efforts for social media sites, industry blogs, and third-party websites.• Built Facebook following from the ground up, earning over 1,100 followers since 2014 with viral outreach to over 11,000 via creative blog posts.

• Developed a robust sales, digital marketing, lead gen, and brand optimization programs for the newly-created entity as well as three additional subsidiaries.• Efficiently Managed over 4 MM OPEX Budget.• Recruited, hired, trained, and managed an offsite strategic sales team; effectively growing the department by 53% over the course of 12 months.• Developed and implemented a comprehensive marketing strategy that resulted in a 64% annual revenue increase ($3.6MM to$9.8MM) in just under five years by incorporating a multi-touch point approach utilizing SEO, SEM, CRO, demand generation, digital marketing, co-marketing, and social media outreach/advertising tactics.•Managed Opex • Enabled a Google Advertising (PPC) campaign that increased annual online lead acquisitions by 53% and decreased the cost for conversions in the paid search channel by 25% during the 2014 and 2015 FY.• Advocated for and co-implemented an enterprise-level, 5-day sales training program that merged specialized coursework in industry trends and best-practices, consultative sales techniques, and closing strategies; a program that well-received by newhires and current employees alike.• Project-managed a massive website branding redesign and development project for The Vacation Group and two additional subsidiary organizations. Oversaw content development and managed 3rd party vendors in optimizing the site’s lead conversionand ecommerce capabilities.• Defined scope of work on two proprietary reservation software development and CRM integration projects; collaborating closely with project team throughout the process to optimize system usability.• Assessed the industry landscape during a tumultuous period in the tourism market due to national economic challenges; immediately drawing up plans detailing a diverse range of strategies to spur immediate profitability and growth.

• Developed and implemented, from scratch, comprehensive operational strategies; overseeing all initial startup initiatives to include financial governance, customer acquisition models, and digital sales and marketing enablement tactics.• Recruited, hired, trained, and managed a team of seven Sales, Operations, and Administrative professionals, cultivating a culture of success by prioritizing advanced skill development and industry best-practices.• Leading personal sales producer with 1M plus in revenue annually.• Systematically reduced marketing costs by developing a digital marketing and lead conversion program that incorporated website optimization, content development, sales enablement, and lead gen tactics that furthered brand presence, reduced overall costs to budget, and maximized revenue intake.• Innovated on business model by targeting the free independent traveler (FIT) market; offering tourism packages to destinations across the greater Rocky Mountain region. Additionally, overcame seasonal challenges by introducing ski packages to Chile and Argentina.• Spurred tremendous profit gains by growing revenue from net zero to over $2MM a year; acquiring over 15,000 domestic and international leads resulting in thousands of closed contracts over the company’s 12-year run.• Partnered with legal counsel during M&A negotiations pre- and post-merger, as a key executive stakeholder; ensuring all contractual agreements with acquiring company were in alignment with long-term operational objectives.

• Utilized heavy phone prospecting, inside, and outside sales techniques to quickly become top company producer.• Managed high volume of accounts for overwhelmingly positive customer experience and high client retention %.