Brian Rossi Email and Phone Number

Hiring, coaching, and leading a team of high performing, customer centric global digital product managers (US, FR, UK, HU) responsible for identifying and capturing impact in the areas of AI/ML (manufacturing optimization, supply chain, formulation, & customer), SaaS, IoT, Omnichannel / E-Commerce, Digital Marketing Automation / Orchestration, & CRM. PPG Industries is a global Fortune 250 company with 9 business units & ~$16.8B of annual revenue which serves B2B, B2B2C, & B2C customer segments across NA, EMEA, APAC, LATAM, & ANZ. Reporting to Chief Digital Officer.• Created org design & built Global Product Management CoE, hiring all team members.• Operationalizing and leading product teams consisting of 200+ geographically distributed contributors (Engineers, Data Scientists, PdM, UX Researchers / Designers) across France, UK, Hungary, Poland, Ukraine, Netherlands, Mexico, India, Canada, & US.• Managing Digital Product Management CoE Budget.• Creating, defining, operationalizing, and maturing Product Management function for global Digital organization leveraging OKRs with a focus on financial impact (cost reduction, lifetime value, customer acquisition cost), customer satisfaction (NPS, CSAT, customer service call volume), & low defect rate.• Coaching and developing teams to excel at Communication, Product Sense, Execution, Organizational Navigation, and Financial / Analytical Acumen.• Partnering with Customers & Business unit stakeholders (Sales, Marketing, Finance), Legal, Operations, R&D, & Digital CoE Leadership peers to set product strategy, remove roadblocks, define operating models, and create impact.• Through a customer centered lens, building and developing cross functional teams practicing CI/CD taking AI/ML, SaaS, and customer facing digital products (web & mobile app) from identification / opportunity sizing to MVP, through scaling across global business units and geographies with governance support up through executive leadership.

Career and Technical Education Division’s Occupational Advisory Committee (OAC) for the Multimedia Production And Coding (M-PAC)Help ensure that programs remain in touch with the needs of local business and industry, that students are receiving relevant instruction, and that facilities are meeting the industry standard.

The AD99 Solutions Foundation was founded by three-time NFL Defensive Player of the Year and Pittsburgh native, Aaron Donald. Growing up in Pittsburgh's Lincoln-Lemington-Belmar neighborhood, Aaron saw first-hand the positive impact athletics had on him and his peers. Also noting the importance of academics and community involvement, Aaron sought to launch a foundation that holistically prepared Pittsburgh’s underprivileged youth for life-long success.

Had overall responsibility for the management and operation of all Block Communications Media Division’s digital consumer products, APIs, and technology (5mm users/mo). This included oversight of program management, engineering, product, digital analytics & KPI definitions to optimize platforms & setting the strategy for digital development to generate revenue growth, maximize lifetime value, reduce cost per acquisition, and reduce expense. Reported to the President of both publications. • Led the creation & operation of Digital Subscription, E-Commerce, & supply side programmatic advertising businesses, growing digital to 15% of company revenue @ 85% contribution margin.• Prepared and presented board reports at quarterly board meetings.• Extensive experience building strategic relationships, removing obstacles, and prioritizing cross-functional and cross-division projects where stakeholders have conflicting priorities.• Led product teams building ML enabled real time advertising systems• Hired, led, mentored, and managed direct report product managers, UX Designers, engineering teams (on-location FTE, remote FTE, & global external / offshore).• Developed product vision, strategy, and roadmap for digital portfolio by working with cross-functional teams to determine alignment with strategy, branding, functional plans, revenue objectives, and user needs.• Served as an internal expert on digital customer journey, E-commerce, product management, ad exchanges / SSP / DSP, marketing automation, payments, emerging tech, mobile, & analytics.• Oversaw day-to-day technology and digital operations to achieve overall business goals and drive revenue-producing use of the digital platforms.• Managed expense plans, resource allocation, assessed business opportunities and determined strategic fit conditioned by technical feasibility.• Identified, developed, and managed contractual, technical, and consulting relationships with strategic partners and providers.

PNA Technology / LaunchPad CommitteeAdvise on media industry trends, processes, and technology.

Managed Digital P&L, all digital programs, led engineering org, and defined product management org. This included all aspects of hiring / mentoring / managing, product management, engineering, product roadmap, budgeting, resourcing, scoping, vendor management, project management, analytics, and training / operations.- Created customer feedback process, led product team to reduce customer service calls by 40% and increase digital consumer revenue e/m-commerce purchases 400%.- Defined & implemented Product Management discipline.- Recruited, hired, mentored, managed and led product / engineering team members.- Led cross functional teams to define strategy, scope, develop and deploy consumer facing e-commerce & subscription products serving 5mm end users / month, including API powered web & mobile apps, digital marketing automation, & programmatic digital advertising underpinned by ML.- Created and managed content, payments, and account management systems.- Leveraged natural language processing for sentiment analysis and semantic tagging.- Responsible for all commercial & operational analytics.- Partnered with x-functional stakeholders to define & analyze KPIs & multivariate tests.- Identified strategic opportunities to leverage data (automation, machine learning, a/b testing). - Led data collection, retention, and exploitation via SAP Customer Data Cloud, Google Analytics, Firebase, Tableau, Google Data Studio, Adobe Omniture, Chartbeat, hadoop / hbase / impala (Cloudera), mySQL, SQL Server Enterprise.- Defined Hybrid API based Cloud Architecture - on-premise, AWS, Azure for cost control, continuity, scalability, and disaster recovery.- Managed product roadmap and led engineering team to build marketing automation orchestration to DSPs (AppNexus, Google Bid Manager), Ad server (Google DFP), Email, Social (Facebook Marketing API), Push Notifications, Web Push, & SMS via APIs.

- Led all aspects of digital product and engineering.- Recruited, hired, mentored, managed, and led digital product team members.- Appointed by President in 2011 to act as the voice of the customer and lead redesign of web experiences, resulting in 100% YoY increase in pageviews by leveraging multivariate testing and UX research / design.- Promoted from Webmaster, to Web Architect, to Senior Systems Architect by consistently exceeding expectations and delivering quantifiable results.- Managed simultaneous interdependent technology projects / products. Measured and reported results to executive steering committee, which informed scope of subsequent sprints & backlog.- Defined business case, gained executive support, and oversaw creation of Registration meter resulting in 200% increase in daily online registered users.- Created ML-driven marketing automation / customer data platform (ingestion,segmentation, orchestration to digital advertising + email) using Hadoop, python, HBase,Apache Mahout. Leveraged behavioral data and increased conversion metrics by 78%.- Championed & led data warehouse project from ideation to completion. Partnered with cross functional teams to drive business value from data warehouse & identity system.- Architected and developed API driven distributed systems for payments, customer identity management, content & commerce (full stack - software, hardware, network).- Capacity planning of systems to handle unpredictable 20x traffic spikes while balancing cost and maintaining high performance response times- Defined and enforced engineering standards around code quality, QA, & documentation.- Oversaw Technology stack (Opensource): varnish, redis, nginx, HHVM, PHP, python, mysql / mariadb, hbase, impala, hadoop (Cloudera), javascript (vue.js, underscore.js), github.

Advise & provide feedback on curriculum for JMA, Digital Media Program

Strategized / created digital property & brand name / identity “timebombshop.com”Obtained and held #1 Organic Google rank for “timebomb”Drove organic traffic, Held the #1 organic position in google products for "Mac Miller", "Mac Miller Shirts" (result numbers 1, 3, & 5), "Wiz Khalifa Shirts" via data driven architectural design/decisions resulting in significant revenue gains. (Prior to Google Products being turned into a paid search product)Trained staff on SEO best practicesOptimized fulfillment workflowAdvised owner on Google Analytics and data driven decision making processesDevised concession plan that included vendor partner hand-off

Consulted with record labels, restaurants, and retail outfits on marketing, branding, technology, E-commerce, and business.