Brian Royer Email & Phone Number

Austin, Texas, Us

Boston, Massachusetts, Us

• Led Content Marketing Initiatives including authoring blogs, white papers, technical briefs, web copy, sales enablement assets to educate prospects about Devo’s services and solutions in cloud-native logging as well as security focused solutions.• Contributed to the development and execution of Devo’s content marketing strategy, plans and editorial calendar.• Worked cross-functionally with marketing colleagues and subject-matter experts from across Devo to develop engaging, original, easy-to-consume materials that supported the overall marketing plan and drive brand awareness, thought leadership, customer growth and retention, website traffic, engagement, and sales leads.• Wrote and edited blogs, website content, product collateral (eBooks, datasheets, etc.), by-lined articles to outside media outlets, and other marketing materials.

Wayne, Pa, Us

Articulate, coordinate and reinforce continuity, fluency, and integrity in brand voice and corporate positioning; as ombudsman, develop guidelines for brand consistency across all channels; trusted collaborator with stakeholders from the sales team to the C-suite on all external facing content and associated campaigns.• Partnered with Solutions Marketing to generate a re-imagined range of content from perspectives and slide decks to executive briefs, brochures, flyers, white papers, landing pages and more , distilling each into plain, everyday conversational tone(s) while ensuring it’s thoughtful, well-stated and highly persuasive to drive a steady stream of conversions to customers.• Crafted original thought leadership writing for blogs, bylines, case studies, on-demand webinars, podcast scripting, and SEO-enriched microsites and landing pages that educate prospects and customers on Sungard AS services, solutions and consultative opportunities (public, private, hybrid cloud).• Collaborated with field marketing teams to enhance the efficacy, efficiency and scope of customer outreach, development of sales enablement content to elaborate understanding of solutions for both internal stakeholders and external audiences (e.g. FAQs, battlecards, case studies, videos, etc.) while helping to generate traffic and increase conversion rates for both North America as well as UK sales

Supported sales enablement, lead generation and message consistency for outreach to prospective clients; also wrote and edited in-depth responses to RFPs as well as in-person sales presentations. Worked directly with VP of Marketing, CTO and CEO on strategic messaging to penetrate myriad industries including life sciences. Produced successful responses to RFP engagements including a digital identity and access management vendor seeking to refresh the UI and expand the feature set of a popular customer-facing application and, separately, promoting a phased approach to digital transformation for a pioneer in premium (cardholder supported) private aviation services. Refreshed website, including updating and retiring content, improving navigation, UX, clarity and content, strategic differentiators and thought leadership.  Crafted separate winning submissions to judges’ committee on behalf of two Kanda customers vying amongst 31 vendors for Best of Show at Bio-IT World Conference and Expo, April 2019, Boston, MA

Boston, Ma, Us

Client: State Street Corporation• Copyedited, produced, and proofread external and internal client communications for the global marketing team in a shared drive environment • Tasked with writing, editing, and design execution of templated-branded digital communications for sales enablement • Created email content for weekly and monthly marketing campaigns including client briefings and digital newsletters

Chicago, Illinois, Us

• Spurred global product launches to impressive results by working with product managers on GTM strategy for financial services and healthcare industries; focused on risk mitigation through strong authentication solutions including Behavioral Biometrics, Runtime Application Self Protection (RASP), and SaaS tokens. • Produced sales enablement materials including sell sheets, whitepapers, solutions briefs, eBooks, email blasts, and landing pages to support worldwide customer acquisition and demand generation activities.• Stepped up cadence of blog posts by 50% a week, resulting in 228% increase in page views and calls to action in first four months of refreshment program.• Elevated company brand by collaborating with internal subject matter experts on content; served as contributor and ghost-writer for blog posts; partnered with Global Regulations Director on bylined articles about global and regional regulations (PSD2, GDPR) requiring multi-factor authentication for compliance.• Re-imagined the VASCO website; worked with internal teams and vendor to improve website design, relevance, and SEO. Retired select content and recast product pages for a smarter customer journey.

Nashua, Nh, Us

Planned and produced all marketing communications, product marketing, public relations, and sales presentation materials for new venture. Thrived in dynamic business environment as company launched first-round and subsequent products. Built initial market presence through persuasive messages that attracted VARs, OEMs, white-box manufacturers, and strategic partners around the world.• Branded and launched System Area Manager (SyAM) to national white-box manufacturers, OEMs and VARs serving SMB and mid-tier enterprise customers.• Developed messaging and market positioning to support SyAM thought leadership track including producing all attendant collateral, web content, press releases, and customer case studies.• Researched industry appropriate media venues, prepared pitch letters, performed follow-on to confirm interest and opportunity for articles both adhoc and editorial calendar based.• Developed marketing plan for submitting bylined articles to relevant periodicals and other communications vehicles.• Performed media outreach to include local and national business and trade publications.• Website content refreshment (July 2011)

Boxborough, Ma, Us

• Produced sell sheets, blogs, case studies, whitepapers, booth messaging and more to help guide, accelerate and support customer acquisition and lead generation campaigns throughout North America, EMEA and Asia-Pacific for the company's launch of its Xterity Managed, Private and Wholesale Cloud Services offerings.• Delivered, in collaboration with an external web designer, a complete refreshment of the company’s website: This included recommending structure, navigation, content to be updated as well as content to be retired.

Southfield, Mi, Us

Produce strategic content to establish this IPO launched subsidiary of Compuware Corporation as a diverse B2B enterprise cloud, security, and EDI solutions provider. Leverage the company’s unique competencies in manufacturing supply chain management to position the company as a competitive player in new verticals including oil and gas, pharmaceuticals, hospitality and "connected cars" industries.Created and delivered actionable content including lead generation campaigns, web and landing pages, whitepapers and customer testimonials that increased visibility of refreshed corporate branding, propagated core competencies across-multiple B2B industries and fostered credible third-party thought leadership.

Gonzales, La, Us

Drive forward strategic marketing initiatives for company’s cutting edge products to build market presence. Commissioned to foster thought leadership in areas of online data backup and recovery, cloud computing, server virtualization and more all crafted to differentiate the Venyu solution from competitive offerings.• Grow buzz and visibility for Venyu products, positioning and solutions by launching and populating blog with biweekly entries demonstrating industry competency and strong alignment with brand strategy and market influences: blog.venyu.com/.

Produce all tactical and strategic content for company’s data center value proposition. Responsible for writing internal and external communications directed to decision makers prospecting for high-value data center locations to supplement and support their respective business models. This includes: video scripts; data center web narratives; sales collateral; product slicks; press releases, case studies; blogs; event coordination, executive presentations and more.

Abingdon, Oxfordshire, Gb

Foster the company’s complete security value proposition and industry thought leadership through extensive content production and editing. This includes white papers, digital marketing, video scripting, web page content and serving as managing editor of the company’s annual Threat Report. This also includes producing by-lined blogs in Dark Reading (www.darkreading.com), a leading online security industry forum.• Lead Generation. A timely whitepaper, How To Fix Your Dropbox Problem generated 2,300 qualified sales leads and accounted for over 25% of all white paper leads generated in the same quarter.• Interactive Threat Report. Produced and served as managing editor for the company’s first-ever interactive (annual) threat report.

Nashua, Nh, Us

Online and offline content generation including product marketing launches support, sales and lead generation materials, print and digital advertising, e-campaigns, landing pages, speaking abstracts, data sheets, webinars and wholesale content, SEO/SEM refreshment of the corporate website.• New Product Launches. Crafted message-reinforcing branding, product positioning, collateral support, e-mail campaigns and more for multiple product lines including alternative payment processing solutions, credit card security, (e.g. PCI DSS), smart authorizations and more.• Digital advertising. Supported print and interactive advertising with innovative display, banner/flash advertising content aligned to corporate branding and messaging.• By-lined articles. On behalf of company executives and product line managers initiated, produced, edited and curated content for multiple industry and vertical publication opportunities. • Website Refreshment. In December 2010 produced content refreshment of the company’s website presence: www.Litle.com.

Portsmouth, New Hampshire, Us

Produced original and updated existing case studies, enabling sales manager and staff to present competencies and capabilties to prospective client companies. Case studies included:Boston Medical CenterGEICOLiberty MutualMITTD BankWright Express

Marlborough, Ma, Us

Produced a substantial share of 3,000 pages of content for the company’s new co-branded public website, H3Cnetworks.com, that enabled 3Com to once again credibly compete for business in the enterprise switching and networking space.• Produced vision statement, brand identity, and product content to attract large corporate customers seeking enterprise level data networking solutions.• Positioned company to compete effectively in switching and enterprise networking space as substantial competitor to market leader Cisco.• Collaborated with individual Product Line Managers to develop, clarify or modify existing content to reflect new corporate messaging, branding and thought leadership.• Generated XML files, participated in User Acceptance Testing, incorporated Web 2.0 platforms.

Boston, Ma, Us

• Served as exclusive interviewer and writer of all customer case studies both domestically and internationally.• Developed series of integrated product solution briefs and white papers that articulate the company’s industry perspective, NAC product feature set and its value to higher education, health care and enterprise customers.• Contributed the editorial framework including product messaging, technical overview and customer case study for a Gartner Group-branded Network Access Control product briefing book.

Recruited to jumpstart company’s visibility through public relations initiatives designed to surpass market rivals as recognized leader. Worked with company president to identify opportunities for speaking engagements, customer testimonials, media coverage, and industry honors.• Developed relationships with key editors and reporters in leading trade publications, influencing their scope of coverage to consistently recognize ConEst as a leader in its space. • Supplied the content for all contributed “ghost-writing” of executive articles and their placement in national trade publications.• Submitted abstracts that earned lead or supporting speaking opportunities for ConEst executives and program managers.• Secured industry award sponsored by a national trade publication that named ConEst as one of its “hottest companies of the year,” one of only ten companies recognized nationally for this distinction.• Submitted award opportunity sponsored by New Hampshire Business Review which resulted in the President of ConEst being recognized as an Excellence in Business award winner for 2007.• Secured placement of ConEst as one of Inc. 5000’s “fastest privately-held companies in the U.S” – the only company in its class to receive this honor.

Us

Developed online advertising and marketing content for company experiencing dramatic change from acquisition. Customized marketing plans for Europe, Australia, Asia, Russia, and North America. Held additional role as internal communications manager to ensure shared organizational vision among employees. Managed $200K marketing budget. Partnered with virtual team of 6 web designers. .• Developed look, feel, tone of messaging and ‘call to action’ strategies for company’s online branding initiatives, influencing an average 130%+ spike in site traffic to a software trial landing page with the publication of successive banners.• Developed serial offline direct-mail campaigns – tied into online trial downloads – influencing an average 25%-35% spike in site traffic visits to software trial landing page with successive mail drops.• Wrote and edited marketing and branding collateral for the company’s flagship product line.• Served as co-publicist for the company’s media outreach program.• Coordinated the company’s analyst and vendor sponsored road shows throughout the U.S. and Europe.• Secured numerous business and trade awards including Boston Business Journal “Best Place to Work” accolade and SQL Magazine Annual Readers Award recognizing the best in class of industry-wide SQL backup and recovery solutions.

Supplied tactical and strategic sales, marketing and public relations support for the following organizations on a serial project basis: BladelogicConcord CommunicationsEnterasys NetworksGovConnectionNew Hampshire office of Business & Industrial DevelopmentNew Hampshire office of Information TechnologyNorthrop GrummanStarbak Communications WebLayersTrove Software Vital & Ryze

Westford, Ma, Us

Established blueprint to increase industry visibility through PR initiatives. Charged with building global customer reference program to provide success stories for case studies, press releases, annual reports, collateral, and product data sheets. Developed materials for trade and road show events.• Launched and branded NetScout’s nGenius reporting suite, positioning the company as an end-to-end provider of application performance monitoring solutions and supplanting its perception as an exclusive supplier of point-based networking probes.• Established the company’s global reference program, securing more than 100 customers for benefit in editorial, analyst, and investor relations opportunities, and confirming 350+ media “hits” for the company in online and offline publications locally, regionally and nationally.• Managed relationships with internal product teams in selection of and customer support of beta sites and site feedback, establishing third party references for the company’s product feature set in real-time environments.• Fostered relationships with key analysts to define the company’s space, brand and image.• Coordinated analyst and press coverage at publication and analyst sponsored trade and national networking shows, including Interop.• Served as the liaison to company’s trio of public relations agencies, including offshore sites, to coordinate business wire/trade industry placements.

Us

Pioneered production and use of customer success stories. Led and mentored team of 4 junior writers. Laid groundwork for successful market penetration and thought leadership for Cabletron-branded Gigabit Ethernet and ATM global product launches by crafting focused and clear marketing messages for intranet content, sales support materials, and employee communications.

Us

Ignited sales, capturing $16M in annualized sales over 16 quarters.