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My interest is in business analytics, helping companies use the big data they collect and report to solve the business problems they face. I have a technical background in statistics and big data from my experience at the Federal Reserve, and I currently work on the customer experience team at AT&T using analytics to improve our customers experience with our company across all touchpoints. Previously, I worked for the marketing analytics group, providing data-based solutions and strategic recommendations for the marketing team at AT&T. I have an MBA from the University of Texas, and additional experience doing market and industry research.In my different experiences I have used many different software packages, including SAS, multiple SQL environments and Tableau, among others.
At&T
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Principal - Advanced Analytics, Customer ExperienceAt&T Apr 2017 - PresentI work on the customer experience team, which is our internal voice of the customer. In this role I use operational and survey data to identify customer pain points and drive actions to improve the customer experience across the business:- Customer journey work using data to map a customer journey and identify pain points within it- Identified repeat callers that were churning at a high level, lead trial to improve retention- Designed trial for multiple initiatives aimed at improving broadband self-install rates, improving customer experience, reducing cancels, and improving OpEx- Identified issues with current U-Verse repair order process, helping to create multiple work streams to improve processes and leading work stream aimed at reducing duplicate dispatches- Perform customer impact analysis on proposed trade-in offer to delay roll-out until back-end systems can better support offer- Analyzed NPS survey (large customer survey with 25k+ responses/month) to identify trends among our customers and our competitors customers- Helped redesign parts of the NPS survey to better understand current TV environment- Partner with operations, marketing and product teams to improve strategic decision-making- Serve as the voice of the customer within AT&T
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Senior Marketing Analytics ManagerAt&T Aug 2014 - PresentMember of the Business Analytics team, working to support the Entertainment Group marketing team at AT&T. Responsibilities include:- Statistical modeling- A/B test design- Spend optimization- Call forecasting- Customer value scoring- Pulling and analyzing data from big data warehouses- Ad hoc research requests
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Operations Analytics InternAdobe May 2013 - Aug 2013San Jose, Ca, UsLead project to improve legal operations at Adobe. - Analyzed spend data to consolidate outside counsel- Identified firms to change fee structure to fit with Adobe's strategic goals- Identified opportunities for more efficient spending, including changing process related to eDiscovery -
Research AssociateMorgan Stanley Sep 2011 - Jul 2012New York, Ny, UsProvided company, industry and market research to internal Morgan Stanley clients. Created custom research packages, primarily in support of the investment banking team, covering an array of companies, industries and geographies. -
Research AnalystFederal Reserve Bank Of Philadelphia Nov 2008 - Sep 2011Philadelphia, Pa, Us- Create and maintain databases for use in economic research projects- Perform statistical and econometric analysis by writing code in SAS and other software- Lead the development of Philadelphia Fed's Community Outlook Survey- Review literature and research on research topics and create literature reviews- Write reports, create tables, charts and slides for use in research projects, reports and presentations- Provide support for various department projects -
Finance Student Co-OpNasa Ames Research Center May 2007 - Aug 2007Moffett Field, California, Us- Member of the change management team within the finance code (department)- Managed CFO Review Charts process analysis to improve efficiency- Compiled data on financial reports produced by Business Warehouse into a sortable spreadsheet
Brian Tyson Skills
Brian Tyson Education Details
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The University Of Texas At AustinBusiness Analytics -
University Of Richmond - Robins School Of BusinessEconomics
Frequently Asked Questions about Brian Tyson
What company does Brian Tyson work for?
Brian Tyson works for At&t
What is Brian Tyson's role at the current company?
Brian Tyson's current role is Principal - Advanced Analytics at AT&T.
What is Brian Tyson's email address?
Brian Tyson's email address is br****@****aol.com
What is Brian Tyson's direct phone number?
Brian Tyson's direct phone number is (210) 821*****
What schools did Brian Tyson attend?
Brian Tyson attended The University Of Texas At Austin, University Of Richmond - Robins School Of Business.
What skills is Brian Tyson known for?
Brian Tyson has skills like Project Management, Data Analysis, Analysis, Business Analytics, Big Data, Marketing, Econometrics, Sas Programming, Sql, Strategy, Customer Retention, Sales Process.
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