Brian Kershaw Email & Phone Number

Scottsdale, Az, Us

Scottsdale, Az, Us

Scottsdale, Arizona, United States

Role Summary:I am a back server at Toca Madera, one of Arizona's largest restaurant venues, specializing in fine dining and experiential service. My role primarily involves customer service, with responsibilities that include clearing and setting tables, running drinks and food, taking orders when the primary server is busy, and deepening my knowledge of cocktails, wine, and food.Key Responsibilities and Achievements:Customer Interaction:Provide exceptional service by directly interacting with guests, ensuring a positive dining experience.Known for performing drink fire shows and engaging with tables in a lively and friendly manner, contributing to overall guest satisfaction and sales support for servers.Handle orders and accommodate special requests, ensuring that all guest needs are met promptly.Training and Development:Designed a custom GPT (Generative Pre-trained Transformer) for restaurant training, covering wine, food, cocktails, allergies, and spirits knowledge. This AI tool has revolutionized staff training, making it more interactive and engaging.Currently refining the GPT to achieve optimal training results for the team.Trained several new hires, sharing my expertise and ensuring they are well-prepared for their roles.Collaboration and Teamwork:Work closely with hosts and managers via headsets to maintain the smooth flow of service throughout the restaurant.Contributed to the development of back server opening and closing side work and standard operating procedures (SOPs) for back-of-house organization.Recognition:Received 15 5-star Yelp reviews and 3 5-star Google reviews, reflecting my commitment to providing outstanding service.Tenure:I have been a part of the Toca Madera team for two years, continuously striving to enhance both the guest experience and the efficiency of our service.

Vail, Colorado, United States

Led the redesign of Sweet Basil’s website in Vail, Colorado, enhancing user experience, accessibility, and mobile responsiveness. The project aligned with the restaurant's branding and operational needs.Key Responsibilities and Achievements:Website Redesign: Implemented a modern, user-friendly design that improved navigation and functionality across all devices.Performance Optimization: Reduced load speed from 3.7 seconds to 1.8 seconds, boosting user experience and site performance.Brand Enhancement: Integrated existing branding guidelines and a custom animated logo, reinforcing a cohesive online presence.Gift Card Sales: Added strategic CTAs for gift cards, resulting in $200,000 in sales over 2.5 years.Client Collaboration: Maintained regular meetings to ensure alignment with client goals, allowing for continuous feedback and adjustments.Custom CMS Implementation: Developed and trained staff on a tailored CMS, empowering managers to maintain the site independently.Content Management: Established a system for managing site content, ensuring it remained current and relevant.Gift Card Platform Integration: Streamlined the gift card sales process by integrating a new platform.Historical Content Creation: Designed a history page that showcased the restaurant’s 45-year legacy.Form Development: Created intuitive forms for employment, event bookings, and donation requests, improving user engagement.Digital Wine Menu Integration: Collaborated with the Wine Director to ensure the digital wine menu was accessible across all devices.Visual Content Editing: Edited and optimized images for web and print, maintaining high visual quality.Mobile Interface Design: Developed a mobile-friendly interface for the menu, enhancing customer experience on mobile devices.Website Maintenance: Provide ongoing support to keep the site functional and up to date.

Vail, Colorado, United States

Overview: Contributed to the guest experience at Sweet Basil, one of Vail’s most renowned modern American restaurants, known for its seasonal cuisine, extensive wine list, and specialty cocktails. Supported both dining and bar operations in a high-volume environment, ensuring exceptional service and smooth workflow.Key Responsibilities:Guest Service and Support:Assisted in serving 300-350 guests during dinner and 200-250 guests during lunch service in peak season, ensuring prompt, friendly, and efficient service.Backserver Duties:Cleared and set tables, polished glassware and silverware, and supported servers with food running and guest interactions. Helped maintain a clean and organized dining area, contributing to a seamless guest experience.Bar Back Duties:Supported bar staff by restocking supplies, preparing garnishes, cleaning glassware, and maintaining bar cleanliness. Assisted in crafting specialty cocktails and provided prompt service to enhance guest satisfaction.Collaboration and Communication:Worked closely with servers, bartenders, and kitchen staff to ensure coordinated and timely service. Communicated guest needs effectively to provide a memorable dining experience.

Vail, Colorado, United States

Role Summary:Served as Website Project Manager for Mountain Standard, a sister restaurant of Sweet Basil, leading a full website redesign to enhance user experience, accessibility, and mobile responsiveness. Currently provide ongoing support for the project.Key Responsibilities and Achievements:Website Redesign: Revamped the outdated website, focusing on user experience and mobile responsiveness, while adhering to branding guidelines.UI and Animation Update: Completely redesigned the UI and added animations to the site in March 2024, further enhancing user engagement.Brand Strength: Elevated brand strength by integrating an animated logo sting and establishing a new color palette and font scheme for better readability.Client Collaboration: Participated in weekly client meetings to ensure project alignment and scope adjustments.CMS Implementation: Developed a tailored content management system for managers to efficiently update the online menu and other site pages.Gift Card Platform: Implemented a new gift card platform, linking Mountain Standard and Sweet Basil through a co-branded page.Digital Wine Menu: Enhanced the digital wine menu integration by collaborating with the Wine Director and service provider, BinWise, ensuring optimal viewing across devices.Visual Content: Edited and optimized images for print and digital using Adobe Lightroom, Photoshop, and Illustrator.Mobile Interface Design: Designed a unique mobile interface for the food and beverage menu, improving the digital menu experience for site visitors.Ongoing Support: Continue to provide support, making updates and adjustments to the site as needed.

Scottsdale, Arizona, United States

About: I specialize in creating user-focused websites for service-based businesses, combining web design expertise with deep industry knowledge to craft digital experiences that meet both customer expectations and business goals.Key Projects:Sweet Basil Website RedesignEnhanced user experience and mobile responsiveness. Developed a new CMS and optimized SEO, increasing online reservations and satisfaction.Mountain Standard Website RedesignModernized the site while preserving brand identity. Implemented a new CMS, gift card platform, and digital menu improvements, boosting sales and engagement.CNY Sound Website RedesignImproved user engagement and bookings for a mobile DJ service. Integrated an interactive booking form and SEO strategy, enhancing visibility and inquiries.Elite Wire New Website BuildDeveloped a 140-page website with product pages, sector content, and a training portal, strengthening brand visibility and user engagement.Izzy Neutron Web EnhancementBuilt a dynamic site for an EDM artist to boost fan engagement and professional connections, integrating streaming platforms and social media.Toca Madera Restaurant RoleImproved guest experiences and staff training at Toca Madera. Developed a custom GPT for training, enhancing knowledge and service quality.Skills:Web Design (Webflow, SEO, Mobile Optimization)Digital Strategy and Content CreationCustomer Experience and EngagementTraining and Development (Custom GPT Design)I am passionate about crafting digital solutions that drive business growth and connect with customers.

Scottsdale, Arizona, United States

Role Summary:Led the design and development of a unique, interactive website for Izzy Neutron, a local EDM artist, aimed at enhancing fan engagement, media interaction, and professional collaboration.Key Responsibilities and Achievements:Comprehensive Digital Platform: Developed a visually engaging website featuring subtle text and preloading animations, serving as a digital press kit and a hub for fan engagement.Target Audience Engagement: Designed the website to cater to fans of EDM, event organizers, media representatives, and music collaborators, ensuring broad appeal and usability.Content Integration: Integrated professional, performance, lifestyle, and equipment photos, along with album covers and press/media features, to create a visually rich and engaging site.Music and Media Connectivity: Seamlessly integrated the site with Instagram, Spotify, Beatport, Apple Music, YouTube Music, and SoundCloud, enabling comprehensive streaming and social media connectivity.SEO and Accessibility: Ensured the site was fully SEO optimized and compliant with WCAG accessibility guidelines, enhancing both visibility and inclusivity.Mobile Responsiveness: Designed the site to be mobile-responsive, ensuring a consistent user experience across all devices.Performance Metrics: Utilized Google Analytics and third-party tools to track key performance indicators such as page visitors, time on page, link clicks, booking inquiries, and press kit downloads.Ongoing Updates: Developed the site with provisions for easy media updates, allowing for the seamless addition of new content without requiring extensive redesigns.

Syracuse, New York, United States

Role Summary:Led the design and development of a comprehensive, mobile-responsive website for CNY Sound, focusing on user experience, content creation, and SEO optimization.Key Responsibilities and Achievements:Website Design and Development:Designed and developed a fully functional, mobile-responsive website using Webflow.Created key sections including the Home, About, Services, Gallery, Testimonials, Booking Inquiry, FAQs, Blog, and Contact pages, ensuring intuitive navigation and user engagement.Content Creation:Produced professionally written content for all web pages, with a focus on wedding and private event expertise.Selected and optimized visual content, including photos and videos from past events.Technical Setup:Configured the Webflow platform, integrating the domain and hosting services.Implemented SEO strategies using Webflow's tools and connected the website to Google Analytics for performance tracking.Marketing and SEO Strategy:Developed a comprehensive content marketing plan, social media strategy, local SEO optimization for Syracuse, and an email marketing plan to enhance online visibility and engagement.Branding and Design:Created and provided logo and branding files in various formats, along with Webflow-specific design elements to maintain consistent branding across the site.User Training and Documentation:Delivered a Webflow CMS manual and a website maintenance guide, ensuring CNY Sound's team could easily manage and update the site.Conducted training sessions on Webflow CMS and Google Analytics to empower the client in site management.Post-Launch Support:Provided ongoing technical support for Webflow-related issues and established an update plan for future enhancements.Project Reporting:Compiled a detailed development report and a strategic launch plan to guide the website's release and initial promotion.

Miami, Florida, United States

Role Summary:Led the development of a new 140-page website for Elite Wire, focusing on increasing sales and enhancing brand visibility. Managed the entire process, from design and content creation to technical setup and client training.Key Responsibilities and Achievements:Website Development:Built a comprehensive website using Webflow CMS, including 57 product pages, 7 sector pages, 7 company about pages, a 37-page employee training portal, and the home page.Created spec sheets for wire types and published training content, including videos, photos, and quizzes.Brand Identity:Developed the color palette, logo, and font schemes, establishing a cohesive brand identity across the site.SEO Optimization:Optimized all relevant pages for search engines, improving visibility and search rankings.Technical Setup:Managed domain integration, hosting, and analytics setup.Migrated emails to Google Workspace and handled technical challenges, such as optimizing spec tables for mobile devices.Client Collaboration:Conducted daily strategy calls to align on project goals and execution.Integrated an employee portal to streamline training and onboarding.Training and Support:Provided training on Google Workspace, Webflow, Namecheap, and Google Docs to enhance the client's technological proficiency.Additional Contributions:Designed PDF and print collateral, wrote company values, and integrated new users onto the site.Tested and resolved technical issues during development to ensure a smooth launch.

Vail, Colorado

Overview: Served as a Snowboarding Instructor at a globally renowned ski resort, educating over 600 clients on snowboarding techniques and ensuring a safe, enjoyable experience for all guests.Key Achievements:Client Education and Instruction:Taught both group and private lessons, providing instruction to new and returning clients. Assessed client abilities and offered personalized recommendations for improvement, contributing to a high level of client satisfaction.High Client Retention:Recognized for achieving the highest student return rate at Golden Peak in 2018, reflecting a strong rapport with clients and effective teaching methods.Safety and Coordination:Coordinated classes, assisted guests around the mountain, and ensured adherence to safety procedures, creating a positive and secure environment for all participants.Professional Development:Participated in ongoing training to enhance teaching techniques, riding skills, and networking abilities, staying current with industry best practices.

Vail, Colorado, United States

Designed and implemented a booking website at www.mrchauffeurcolorado.com, enhancing user experience and interface.Key Responsibilities and Achievements:Booking Application: Configured a booking system allowing site visitors to book trips without needing to call.Dynamic Pricing: Created adjustable price matrices, enabling the business owner to respond to service demand fluctuations.Content Creation: Authored 30 blog posts covering travel considerations, trip instructions, destinations, and safety.SEO Optimization: Executed campaigns that increased organic traffic by 224% and expanded service keywords from 4 to 54 in the top 3 SERP positions.Client Collaboration: Worked closely with the business owner on site updates and SEO strategies.Platform Migration: Migrated the site from WordPress to Webflow CMS and provided training for the business owner.Performance Improvements: Enhanced Lighthouse Scores in performance, accessibility, SEO, and best practices.Lead Quality: Improved the quote inquiry form, reducing spam and increasing lead quality.

Vail, Colorado, United States

Overview: Served at Vintage, a popular French-style brunch spot at the base of Vail Ski Resort, known for its unique Bloody Marys, Mimosas, and crafted cocktails. Provided exceptional service in a high-volume environment, enhancing the dining experience for 250-300 guests during peak brunch service.Key Responsibilities:Guest Service:Delivered attentive and personalized service to all guests, expertly guiding them through the menu of benedicts, galettes, and signature dishes like the Brioche and Huckleberry French Toast.Beverage Expertise:Promoted the restaurant’s signature collection of Bloody Marys, Mimosas, and crafted cocktails, enhancing guest satisfaction and increasing beverage sales.Order Management:Efficiently managed guest orders, ensuring timely and accurate delivery while maintaining a warm and engaging atmosphere. Addressed special requests and dietary needs with professionalism.Collaboration and Efficiency:Coordinated closely with kitchen and bar staff to ensure smooth service flow and reduce wait times. Assisted in setup and breakdown of the dining area to maintain a clean and welcoming environment.

Canyon Village, Yellowstone National Park, Wy

Overview:Served at M66 Bar & Grill, a casual dining restaurant in Yellowstone National Park with a Mission 66 theme, featuring a diverse menu of house-made soups, entrée salads, and creatively prepared beef, chicken, pork, red trout, and vegetarian dishes. Delivered outstanding service to 350-400 guests during peak dinner service while operating short-staffed in a high-traffic park setting.Key Responsibilities:Guest Experience:Provided friendly and efficient service in a high-volume environment, managing guest interactions and enhancing the dining experience despite staffing challenges. Offered detailed menu knowledge and tailored recommendations.Order Management and Coordination:Managed orders quickly and accurately, ensuring prompt service. Coordinated closely with kitchen and bar staff to maintain a smooth flow of operations, even with a reduced team size.Adaptability and Efficiency:Demonstrated flexibility and multitasking abilities by covering additional responsibilities during short-staffed shifts. Maintained high standards of service, contributing to a positive guest experience.Team Collaboration:Collaborated effectively with other servers and staff, assisting with setup, breakdown, and daily operations to ensure seamless service in a bustling park environment.

Brooklyn, Ny

Co-Founded and operated a paternity testing clinic in Park Slope, offering court-admissible DNA testing with a focus on customer service and effective marketing strategies.Key Responsibilities and Achievements:Clinic Establishment: Opened and managed a paternity testing clinic, providing reliable DNA testing results for legal cases.SEO and Keyword Optimization: Integrated locally-based service keywords into the domain and identified organic keyword opportunities, achieving first-page search engine rankings quickly.Market Research: Conducted in-depth market and competitive research, enabling the business to effectively reach and connect with prospective customers.Website Development: Designed and implemented a booking website at www.brooklyndnatesting.nyc, streamlining the appointment scheduling process.Graphic Design: Created logos and marketing materials for print, signage, apparel, and digital displays, establishing a strong visual identity for the clinic.Partnership Management: Developed and maintained a working relationship with a national DNA testing provider, ensuring accurate and timely results.Client Interaction: Managed client communications, including phone calls and emails, addressing testing inquiries and fulfilling service requests.Sample Collection: Oversaw the collection of DNA samples and coordinated their processing with the national provider.Content Creation: Developed a blog to explain testing procedures, directions, and other aspects of the company, enhancing the customer experience.

Syracuse, New York, United States

Overview: As Sales Manager and Website Manager at SmileLABS Syracuse, I played a dual role in driving sales growth and enhancing the company’s digital presence. My efforts contributed significantly to a 30% increase in monthly sales and improved customer retention.Key Achievements:Sales Growth and Team Leadership:Co-developed a membership program that boosted monthly sales by 30% and enhanced customer retention. Led and trained a team of sales associates in overcoming objections, building rapport, closing sales, de-escalation, and effectively explaining the membership program.Digital Marketing and Customer Conversion:Designed and developed a WordPress-based website to educate prospective customers about the teeth whitening service. Created digital signage, explainer videos, and video content to increase in-store conversions and support the sales team in customer acquisition and retention.SEO and Content Strategy:Developed and implemented an SEO campaign that increased discovery traffic and store visits. Created a storyboard approach and educational content to clarify the service process, leading to higher customer understanding and conversion rates.Market Research and Advertising:Conducted research on customer data to identify trends in demographics and behaviors, improving targeted outreach through pay-per-click and display advertising campaigns.Customer Relationship Management:Built strong customer relationships by effectively educating clients on the teeth whitening process and demonstrating the value of the membership program, enhancing overall customer satisfaction.

Syracuse, New York, United States

Overview: Developed a unique charitable initiative, the North Pole Inspection Co., to spread holiday cheer and support affordable housing programs in Central New York. The project featured "Elves and Behavior Inspection Officers" visiting homes to notify children they had made the "nice list" while raising funds for charity.Key Achievements:Concept Development and Execution:Created an engaging concept where elves and behavior officers visited family homes to deliver "nice list" notifications to children, combining holiday fun with a charitable mission.Website and Marketing Strategy:Developed a booking website that allowed parents to order the service, detailing how it worked and where proceeds would go. Wrote a press release that led to media coverage on News Channel 9 and designed a full-page Black Friday ad for the Post Standard Newspaper.Charitable Impact:Donated $3,000 to affordable housing programs in Central New York and provided personalized letters from Santa Claus and certificates of niceness to 30 terminally ill children at Upstate Golisano Children's Hospital.Team Recruitment and Training:Recruited and trained college-age volunteers to deliver the service to families, ensuring a memorable and heartwarming experience for participants.

Skaneateles, New York, United States

Overview:Served as a Banquet Server at The Lodge at Welch Allyn, a 25,000-square-foot banquet facility known for hosting weddings, parties, and corporate events. Supported events with 300-400 guests, including themed occasions such as Harry Potter, 90's, and Tropical nights, ensuring exceptional service in a dynamic environment.Key Responsibilities:Event Service:Provided attentive and efficient service during high-capacity events, accommodating up to 400 guests. Assisted in set-up, table service, and breakdown, contributing to a seamless guest experience.Adaptability and Theme Coordination:Adapted to diverse event themes and styles, such as Harry Potter, 90's, and Tropical themes, ensuring service aligned with the specific ambiance and guest expectations.Guest Interaction:Engaged with guests to enhance their experience, provided menu knowledge, and addressed any special requests or needs with professionalism and care.Team Collaboration:Worked closely with the kitchen and event staff to coordinate food and beverage service, ensuring timely delivery and maintaining a high standard of quality throughout events.

Marcellus, Ny

Overview:Served as a Real Estate Agent, guiding clients through the complexities of buying and selling homes by providing expert advice and support at every stage of the property sales process.Key Responsibilities:Client Education:Educated buyers and sellers on all aspects of the housing market, including current market conditions, pricing strategies, and the property sales process.Consultation and Guidance:Consulted with clients on market trends, property values, mortgages, and legal requirements to help them make informed decisions.Transaction Management:Managed the preparation of contracts, closing statements, and delivery of final offers, ensuring smooth transactions from negotiation to closing.

Marcellus, Ny

Overview:Worked as an intern focused on market research, data management, and organizational support, contributing to the company’s outreach and internal operations.Key Responsibilities:Market Research:Researched companies listed on the OTC Markets, Nasdaq, and NYSE to gather relevant data for potential business opportunities.Data Management:Compiled and organized company data in Microsoft Dynamics CRM to create targeted lists for cold outreach campaigns.Organizational Support:Assisted in organizing internal company files to improve efficiency and access to important documents.