Brian Ngo, Psyd Email & Phone Number

New York, United States

New York, United States

New York, New York, US

• In my role as Brand Strategy Director at Ogilvy, I lead the creative strategy for Verizon's B2C campaigns, focusing on brand, mobility, and home internet sectors. I oversee cross-functional teams, ensuring seamless.
• Leads creative strategy for Verizon B2C, Agent Of Record (AOR), spanning brand, mobility, and home internet.
• Orchestrates high-level cross-functional collaboration with creative, design, copywriting, account management.
• Oversees campaign creation and brand development driven by consumer research, Implicit Association Test (IAT) governance, and performance reporting.
• Spearheaded comprehensive rebrand for Verizon, marking a pivotal transformation after two decades of brand consistency.Notable Work: Gold Cannes Lion: Super Bowl '24 Verizon x Beyonce: "Can't B Broken"

Chicago, IL, US

Teaching graduate courses on organizational communication and communication planning.

The program is designed to be targeted & focused on helping rising Asian American Pacific Islander (AAPI) Leaders in the marketing, advertising, and creative industry.As an often underrepresented and fragmented group within these fields, the NextGen program seeks to serve as a learning resource for rising leaders, with industry professionals to empower.

• I led the comprehensive creative strategy for major accounts, focusing on brand enhancement, social media engagement, customer relationship management, and digital presence. I managed cross-functional teams to.
• Enhanced the brand's digital footprint and customer engagement by implementing strategic initiatives.
• Contributed to cohesive and impactful brand narrative by developing and managing key creative campaigns.
• Rebranded Veterans United by orchestrating creative campaigns, Veteran's Day activations, and ongoing campaign development.

New York, NY, US

• I championed the brand strategy for Samsung and Dacor, leading the effort to redefine their brand identities and execute comprehensive digital and social media campaigns. I pioneered innovative product rebrands and.
• Launched the "Own the Floor" campaign, setting new standards in home appliance marketing.
• Initiated "Home of Bespoke" and "Bespoke Sweeps" campaigns, elevating brand presence and consumer engagement.
• Repositioned the entire dishwashing line, incorporating Bespoke and Stormwash+ features, to meet evolving market demands.Notable Work: "Own the Floor," "Home of the Bespoke," and "Bespoke Sweeps"

New York, NY, US

• I led a comprehensive refresh of the U.S. Army recruitment advertising campaigns, ensuring they aligned with brand goals and promoted creative development. I directed advanced analytical measurements to guide creative.
• Drove an increase in leads through the "What's Your Warrior" campaign, greatly enhancing the Army's recruiting efforts.
• Boosted lead generation with the launch of the "What's Your Warrior" campaign, maintaining high levels for six months.
• Influenced Army lead growth as second-highest contributor to year-over-year increases, following only paid digital media efforts.
• Enhanced Goarmy.com traffic in the first year of the campaign, with a double-digit increase in visitors interacting with the new Career Match experience.
• Directed development of notable campaigns, such as "What's Your Warrior, " "The Calling, " and "Warrior Tracks, " which resonated with target demographics and bolstered brand positioning.

Irvine, California, US

• I developed and implemented comprehensive CRM strategies for high-profile clients, including Verizon and Samsung, focusing on segmented audience messaging and customer journey mapping. I synthesized customer insights.
• Enhanced strategic planning capabilities, leading to the acquisition of New Business and bolstering the agency's portfolio.
• Pioneered Amazon Audible's first retention and CRM campaigns, effectively enhancing customer loyalty and retention metrics.
• Formulated transformative creative brief and process, contributing to the agency's evolution and responsiveness to market demands.

New York, NY, US

• I developed consumer-centric creative strategies targeting Hispanic and African American markets, drawing on cultural insights and consumer behaviors to guide campaign development for key clients such as Walgreens and.
• Garnered a Gold CAPE Award, affirming the campaign's cultural authenticity and engagement with diverse audiences.
• Led rebranding initiative for Walgreens, encapsulating over a century of trust in the new tagline "Trusted since 1901."
• Secured 2 Bronze Cannes Lions for the "Stick To Art" campaign by demonstrating creative excellence and impactful storytelling.
• Refined Hispanic communications across multiple campaigns, enhancing brand relevance and resonance within target demographics.

El Paso, Texas, US

• I crafted innovative advertising campaigns by leveraging behavioral psychology insights to enhance brand continuity and consumer engagement. I conducted in-depth creative audits, evaluating campaign effectiveness.
• Streamlined campaign development processes, resulting in more efficient use of resources and timelines.
• Identified and addressed gaps in messaging and visual strategies, leading to a more cohesive and resonant brand experience for clients.
• Developed key advertising campaign for AT&T and DirectTV targeting the African American demographic, significantly boosting brand relevance and audience engagement.

-Formulated strategies to evolve clients' branding. Under these strategies, clients adapted various digital forms of communication to tell evolved stories to their respective consumers. Clients: The American Freedom Foundation, RGR

Irving, Texas, US

-Developed collaborative co-marketing and co-advertising campaigns, tailored to create constant interaction with the consumer. Clients: Hilton, United Airlines, ConAgra, ARS, and Smart Bowl

Dallas, Texas, US

-Designed advertising campaigns for 15hz & Wind & Water that spoke to African American and General Market demographics. Clients: PepsiCo, Beats By Dre, McDonald's, and Usher's New Look

New York, NY, US

-Assisted in research and information gathering for pitches on several accounts for New Business and Pro-bono.Clients include: Get In Chicago, Veterans Are Strategic Assets, and Rextoro

Washington, DC, US

-Utilities Chief on two overseas deployments for 3/1 & 3/6 infantry battalions. Managed equipment worth over $1 million.Notable achievements: two overseas deployments, Navy And Marine Corps Achievement Medal, and meritorious + combat meritorious promotions

Doctor Of Psychology Psy.D, Human And Organizational Psychology

Master Of Science - Ms, Industrial And Organizational Psychology

Bachelor Of Arts - Ba, Public Relations/Image Management