In my role as Brand Strategy Director at Ogilvy, I lead the creative strategy for Verizon's B2C campaigns, focusing on brand, mobility, and home internet sectors. I oversee cross-functional teams, ensuring seamless collaboration between design, copywriting, marketing, sales, and customer service to enhance the customer experience.I develop and execute comprehensive branding and rebranding strategies by integrating business cases, market research, and analytics to make informed decisions. I also govern Implicit Association Test protocols and monitor campaign performance to deliver projects on time and within budget.I pride myself on my problem-solving skills and adaptability, which help me navigate project challenges and meet our organizational goals effectively.KEY ACCOMPLISHMENTS: •Leads creative strategy for Verizon B2C, Agent Of Record (AOR), spanning brand, mobility, and home internet. •Orchestrates high-level cross-functional collaboration with creative, design, copywriting, account management.•Oversees campaign creation and brand development driven by consumer research, Implicit Association Test (IAT) governance, and performance reporting.•Spearheaded comprehensive rebrand for Verizon, marking a pivotal transformation after two decades of brand consistency.Notable Work: Gold Cannes Lion: Super Bowl '24 Verizon x Beyonce: "Can't B Broken"

Teaching graduate courses on organizational communication and communication planning.

The program is designed to be targeted & focused on helping rising Asian American Pacific Islander (AAPI) Leaders in the marketing, advertising, and creative industry.As an often underrepresented and fragmented group within these fields, the NextGen program seeks to serve as a learning resource for rising leaders , with industry professionals to empower them in their careers. It also seeks to serve as a learning opportunity & resource for the industry professionals to connect with up & coming talent – which hopes to provide them with insights into the new generation of consumer advocates.

I led the comprehensive creative strategy for major accounts, focusing on brand enhancement, social media engagement, customer relationship management, and digital presence. I managed cross-functional teams to seamlessly integrate brand strategy into all marketing efforts, ensuring cohesive messaging and a unified brand identity across multiple channels.Working closely with creative teams, I developed and executed the "Make the Veteran Move" 360 Campaign, aligning with our organizational goals and responding to market trends. This collaborative effort was crucial in strengthening our brand and effectively engaging our target audiences.KEY ACCOMPLISHMENTS:•Enhanced the brand's digital footprint and customer engagement by implementing strategic initiatives.•Contributed to cohesive and impactful brand narrative by developing and managing key creative campaigns.•Rebranded Veterans United by orchestrating creative campaigns, Veteran's Day activations, and ongoing campaign development.

I championed the brand strategy for Samsung and Dacor, leading the effort to redefine their brand identities and execute comprehensive digital and social media campaigns. I pioneered innovative product rebrands and repositioning, creating fresh messaging and visual interpretations that truly resonated with target audiences.I directed the creation and implementation of both paid and organic social strategies, ensuring they aligned with the brands' refreshed identities and values. My role involved managing cross-functional teams to deliver creative campaigns on schedule while maintaining brand consistency across all platforms.KEY ACCOMPLISHMENTS: •Launched the "Own the Floor" campaign, setting new standards in home appliance marketing.•Initiated "Home of Bespoke" and "Bespoke Sweeps" campaigns, elevating brand presence and consumer engagement.•Repositioned the entire dishwashing line, incorporating Bespoke and Stormwash+ features, to meet evolving market demands.Notable Work: "Own the Floor," "Home of the Bespoke," and "Bespoke Sweeps"

I led a comprehensive refresh of the U.S. Army recruitment advertising campaigns, ensuring they aligned with brand goals and promoted creative development. I directed advanced analytical measurements to guide creative direction, contributing to the brand’s ethos and recruitment objectives.In addition, I coordinated CRM planning initiatives to enhance candidate engagement and streamline communication strategies, ensuring a more effective and cohesive recruitment process.KEY ACCOMPLISHMENTS: •Drove an increase in leads through the "What's Your Warrior" campaign, greatly enhancing the Army's recruiting efforts.•Boosted lead generation with the launch of the "What's Your Warrior" campaign, maintaining high levels for six months.•Influenced Army lead growth as second-highest contributor to year-over-year increases, following only paid digital media efforts.•Enhanced Goarmy.com traffic in the first year of the campaign, with a double-digit increase in visitors interacting with the new Career Match experience.•Directed development of notable campaigns, such as "What's Your Warrior, " "The Calling, " and "Warrior Tracks, " which resonated with target demographics and bolstered brand positioning.

I developed and implemented comprehensive CRM strategies for high-profile clients, including Verizon and Samsung, focusing on segmented audience messaging and customer journey mapping. I synthesized customer insights to create strategic engagement initiatives, aiming to boost customer engagement and improve conversion rates.I mastered time management and critical thinking to deliver creative solutions across CRM, digital, and traditional channels. My efforts ensured high levels of customer satisfaction and strengthened client relationships.KEY ACCOMPLISHMENTS: •Enhanced strategic planning capabilities, leading to the acquisition of New Business and bolstering the agency's portfolio.•Pioneered Amazon Audible's first retention and CRM campaigns, effectively enhancing customer loyalty and retention metrics.•Formulated transformative creative brief and process, contributing to the agency's evolution and responsiveness to market demands.

I developed consumer-centric creative strategies targeting Hispanic and African American markets, drawing on cultural insights and consumer behaviors to guide campaign development for key clients such as Walgreens and Lean Cuisine. I collaborated closely with cross-functional teams to ensure our brand messaging was aligned with market trends and client objectives, delivering impactful and resonant campaigns.KEY ACCOMPLISHMENTS: •Garnered a Gold CAPE Award, affirming the campaign's cultural authenticity and engagement with diverse audiences.•Led rebranding initiative for Walgreens, encapsulating over a century of trust in the new tagline "Trusted since 1901."•Secured 2 Bronze Cannes Lions for the "Stick To Art" campaign by demonstrating creative excellence and impactful storytelling.•Refined Hispanic communications across multiple campaigns, enhancing brand relevance and resonance within target demographics.

I crafted innovative advertising campaigns by leveraging behavioral psychology insights to enhance brand continuity and consumer engagement. I conducted in-depth creative audits, evaluating campaign effectiveness, message consistency, visual identity, and audience impact to optimize our marketing strategies.I synthesized my findings to deliver actionable recommendations for targeted marketing efforts, which led to increased engagement and improved conversion rates.KEY ACCOMPLISHMENTS: •Streamlined campaign development processes, resulting in more efficient use of resources and timelines.•Identified and addressed gaps in messaging and visual strategies, leading to a more cohesive and resonant brand experience for clients.•Developed key advertising campaign for AT&T and DirectTV targeting the African American demographic, significantly boosting brand relevance and audience engagement.

-Formulated strategies to evolve clients' branding. Under these strategies, clients adapted various digital forms of communication to tell evolved stories to their respective consumers. Clients: The American Freedom Foundation, RGR

-Developed collaborative co-marketing and co-advertising campaigns, tailored to create constant interaction with the consumer. Clients: Hilton, United Airlines, ConAgra, ARS, and Smart Bowl

-Designed advertising campaigns for 15hz & Wind & Water that spoke to African American and General Market demographics. Clients: PepsiCo, Beats By Dre, McDonald's, and Usher's New Look

-Assisted in research and information gathering for pitches on several accounts for New Business and Pro-bono.Clients include: Get In Chicago, Veterans Are Strategic Assets, and Rextoro

-Utilities Chief on two overseas deployments for 3/1 & 3/6 infantry battalions. Managed equipment worth over $1 million.Notable achievements: two overseas deployments, Navy And Marine Corps Achievement Medal, and meritorious + combat meritorious promotions