Lead design and business planning for a major brewery and distillery destination in the US• Assess financial viability and develop business plan for $100M restoration project in Midwest, with the first multi-brewery cluster in the world • Created a commercial brewery and distillery tourism study, to assess market demand• Technical and efficiency assessment with equipment manufacturers and suppliers to build out a facility that meets strategic objectives• Built aspirational branding, marketing and communications plan that addresses vital market growth including distribution and target markets• Stakeholder engagement with state and local governments, academic, community and industry leadersCore Competencies and Responsibilities:Leadership, Business Planning, Project Management, Strategic Development, Budgeting, Market Research and Analysis, Stakeholder Relations

Led sales operations and marketing for premier manufacturer of custom brewery equipment.• Drove growth of company revenues, from $20.5M to $33.8M• Built, coached and developed a technical sales and marketing team• Created and implemented comprehensive sales process, performance metrics, forecasting tools, and data-based decision making, aligned with strategic growth objectives• Championed CRM improvements, from data management to dashboard reporting• Executive support for top accounts across North America• Created and executed strategic marketing plan, budget, including international trade shows• Initiated collaborative planning with Engineering, Production and and Finance department leads• Oversaw pricing protocols, ensuring profitability and project scope met optimal outcomes Core Competencies and Responsibilities:Leadership, Business Development, Sales Process, Sales, Marketing, Social Media, Strategic Growth, Salesforce/CRM, Quarterly Reporting, Budgeting, Performance Management, Team Building, Coaching, International Sales, Market Research

WINS is a highly regarded community organization that has been helping those in need since 1992.Escalated revenue growth and subsequent community impact, through rigorous tactical retail re-source deployment and overall strategic refinement.• Revenues increased from $2.5M in 2010 to $4.5M in 2014• Spirit of Gold winner from United Way in 2014• Awarded 4-star rating from Charity Intelligence Canada, highest rating in 2014• Board Lead for Marketing Committee (2011 - 2013)Core Competencies and Responsibilities:Governance, Corporate Strategy, Retail Marketing Strategy, Leadership, Performance Management, Corporate Director Development, Financial Management, Stakeholder Relations, Risk Management

Managed day to day business including sales, operations, strategy, human resources, marketing and accounting, overseeing a management team of five with over 50 staff.• Responsible for P&L with revenue growing from $14.8M to $19.6M, significantly exceeding profit expectations• Developed KPIs for five department managers, along with org strategy• Led development of national CRM, and supporting digital media strategy • Initiated on-going pricing analysis and adjustments, adding over $40,000 per month net profitCore Competencies and Responsibilities:$15M Operating Budget, Sales, P&L, Budgeting, Financial Reporting, Strategy Development, Project Management, CRM, Purchasing, Market Analysis, Operational Cost Savings, Performance Measures and Management, H&S, Human Resources, Contract Management, Risk Management, Sales Training, Marketing, Social Media, Data Analysis, Foreign Worker Administration, Investor Relations, Multi-Facility Management

Senior operations manager for a large industrial recycling corporation. Effective maintenance of P&L for $10M budget, with over 70 full-time staff and over $85M in non-traditional revenue.• Responsibilities included the support of 94 retail locations and management of the primary Calgary plant with 3 regional processing centers across southern Alberta• Realized 58% volume growth over 4 years• Championed continuous performance/production improvement leading to annual savings of$1.48M from 2008 onwards• Exceeded targets, financial and non-financial, along with KPIs four years running• Developed and negotiated contracts with transport companies, suppliers and third partyprocessors along with union CBA• Oversaw logistics, from provincial to international, including procurement and distribution • Developed and implemented key strategic initiatives to support corporate objectives• Managed over $1M in capital investment to upgrade Calgary plant in 2009• Stabilized employer/employee relations resulting in significant drop in union grievances• Launched new technology to market, forecasted to save upwards of $5M yr• Achieved F11 key result indicator of lowest cost per unit performance in company's historyCore Competencies and Responsibilities:$10M Operating Budget, Project Management, Capital Planing and Expenditures, Financial Reporting, Strategy Development, Transport Scheduling, Union Negotiations, Quality Control, Industrial Processing, Recycling, RFPs, Purchasing, Safety Training, H&S, Workflow Efficiencies, Contract Management, Green Operations, Supply Chain Analysis, Market Analysis, Operational Cost Savings, Facilities Management, Plant Efficiency, Relationship Management, Production Schedules, Environmental Stewardship, Supply Chain Management, Performance Measures and Management, Logistics, Vendor Selection, Multi-Facility Management, Stakeholder Relations, Regulatory and Government Relations, Strategy Development, Procurement

Managed sales, marketing, strategy and operations for the international brewer's launch into AB.• Grew business 19% in first year with available SKUs through aggressive and unique trade marketing programs. This exceeded industry growth of 2% and established AB as the fastest growing market for CCI in 2007• Developed a retail marketing program and pricing strategy that resulted in cost reductions of42% through resourceful programming• Created premium retail merchandising tools• Established relationships with major retail chains (Sobeys, Safeway, Calgary Coop, Loblaws)resulting in new listings, free advertising, key promotional wins and improved shelf placement• Aggregate retail chain volume grew 27% in F07• Developed logistics and inventory manual for AB and BC• Produced short and long-term business strategy for ABCore Competencies and Responsibilities:Market Analysis, Marketing, Sales, Marketing Strategy, Retail Marketing, Advertising, Logistics, Supply Chain Management, Purchasing, Budgeting, Key Account Management, CPG, Stakeholder Relations, Regulatory and Government Relations, Strategy Development, Data Analysis, Forecasting

Managed sales, marketing, strategy and operations in AB and BC for the national brewer and distributor.• Trained and developed a team of 10 Sales Reps in urban markets• Built relationships with national and retail chain accounts, aiding in the 94% growth over 3years, while overall volumes grew 76%• Developed retail marketing programs, brand launches, and awareness campaigns. Resulting inincreased listings of 21%• Managed BC market from loss to profit in first 18 months• Established AB as the fastest growing market for Moosehead Breweries Ltd. through innovativemarketing strategies• Ongoing engagement with provincial governing bodies, BCLDB and AGLCCore Competencies and Responsibilities:Market Analysis, Sales, Marketing Strategy, Retail Marketing, Advertising, Logistics, Supply Chain Management, Purchasing, Marketing, Budgeting, Key Account Management, CPG, Stakeholder Relations, Sales Training and Coaching, Regulatory and Government Relations, Strategy Development, Data Analysis, Forecasting

Developed major accounts based in Ontario market (Sircorp, Fairmont Hotels, Prime Pubs). Overall listings grew by 64% with volume up by 42% in 23-month tenure.

• Grew business by 289% through new account acquisition and growth in existing accounts• Won all major sales competitions and consistently had the highest growth in the country• Promoted to Key Account Manager in 1998 to grow anchor accounts. Realized double-digitgrowth in first fiscal year