Consultant helping groups throughout Apple extract more meaning from their data through Tableau dashboards and visualizations.

The world's largest television networks use Watchwith to create, deliver, measure and monetize In-Program experiences that generate new incremental revenue and keep audiences watching longer.• Led audience engagement analytics platform product through ideation, customer validation, spec and launch. Provided TV networks and advertisers with granular insights into in-program experiences using Tableau and Looker for data visualization.• Launched consumer apps for NBCU, Fox and A+E Networks that expose editorial content and advertising in perfect sync with video on Smart TVs and online video players. • Refined platform to simplify integration with network's existing CMS and broadcast systems and improve customer workflow. • Managed a team of product managers responsible for ad products and publisher tools.

Managed and grew product and customer success groups to support growth.• Launched industry’s first shoppable video product. Created innovative retail environment within emerging Facebook platform. • Helped secure $24M in funding from Goldman Sachs as roadmap owner during due diligence.Product Highlights:• Fan Shop - Allows retailers to create a branded ecommerce presence on Facebook to drive engagement and social loyalty. Early customers: Nine West, Rachel Roy, Roots Canada, Vans• Shoppable Video - Users can easily browse and purchase products featured in any video. Early customers: Roots Canada, Milly NY

Responsible for entire scope of product management, product delivery and support for Fluid Retail platform.• Expanded breadth of Fluid Experience beyond the product detail page by bringing engaging interactivity to the entire conversion funnel.• Launched first-to-market product to make the shopping experience more social by allowing consumers to invite their friends: Fluid Social.• Increased release velocity and adopted enterprise-level requirements management system.• Managed lean team to deliver and support product. Ultimately responsible for customer success.Product Highlights:• Shoppable Imagery - Allowed retailers to build rich, immersive shopping experiences where users could explore products and features through simple mouse clicks and movements. Now a best practice. Early customers: Timberland, The North Face, Roots Canada• Fluid Social - Allowed users to Favorite and Share products with their Facebook friends well ahead of Facebook's Like button. Early customers: JanSport, Ghirardelli Chocolate Co.

Founding team of Fluid Retail, Fluid's internal startup that productized innovations from its world-class agency into a SaaS platform.Direct responsibility for Fluid Experience, an ecommerce tool that drives conversion and customer engagement through rich visual merchandising, deployed on brands like The North Face, Elie Tahari and Life is Good.

Responsible for all aspects of operations, account management and finance for watersports startup. Began as a consulting practice focused on designing and manufacturing sustainable products for the action sports market.

Streamlined systems and financial reporting for rapidly growing interactive agency.

Led agency engagements for redesign of PBS.org and online startup, Swell.com.

Responsible for all aspects of financial and project reporting for vivid studios, an early interactive agency pioneer with 100+ employees and clients like Nike, PBS and Microsoft. Finance lead in subsequent $64M acquisition by Modem Media (now Publicis)