Brian Reaney Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Led business to business sales and revenue operations for the Midwest region of the United States. Partnered with business owners, C-Suite executives, and attorneys to evaluate content uses, business statistics, and entertainment expenditures to establish licensing requirements. Identified, qualified, and initiated offers for licenses to new business customers. Formulated licensing agreements and operating policies in compliance with United States copyright law. Co-led training and development of account management staff across all regions.* Increased field licensing sales by 89% in 2016 and 23% in 2017 for the Midwest region of the United States.* Secured licensing agreements with accounts that had not been closed for more than five years.* Strengthened B2B communication across omnichannel platforms following in-person meetings with customers.

Greater New York City Area

Project leader for digital transformation & business process improvement initiatives for Masterworks U.S. & Sony Classical International. Led implementation of a custom digital asset management & product scheduling system for the delivery of assets to over 200 digital partners. Partnered with key stakeholders across the world to define requirements and functional specifications for system enhancements. Assisted with integration of new systems into Sony’s digital supply chain. Oversaw entire backend infrastructure and data systems to achieve world-wide revenue objectives for tens of thousands of products. Managed global forecasting, production & distribution of physical & digital products in $76 million Masterworks catalog.* Maximized product availability and visibility at key distribution outlets, including Apple, Spotify, Google, Amazon and Target.* Enabled release of an average of 25-30 products a week. * Maintained brand standards & ensured compliance with distribution partner standards.* Ensured ownership of products & oversaw system for payment of royalties to rights holders.* Managed video campaigns, premieres, and syndications at major online media partners, the trafficking of all creative materials, and all technical specifications to ensure compliance & functionality.* Spearheaded move from SD to HD audio products in 20 territories.* Improved management of catalog products & delivery of products to consumers via worldwide cleanup of metadata for key digital accounts.* Significantly increased speed & efficiency of transmitting data to European supply chain & 3rd party distributors, reducing from 26 to 4 the steps involved & setup time from 5-6 minutes to 20-30 seconds.* Created policies/procedures for releasing digital products & ensuring accurate delivery to each digital partner. * Established protocols for using product assets based on product characteristics & quality control issues.

Greater New York City Area

Managed global scheduling, production and delivery of entire Masterworks catalog to all worldwide distribution channels. Oversaw delivery and upload of release assets, managed product approvals, & ensured readiness of production systems to transmit assets to worldwide manufacturing facilities & digital distribution partners. Supervised production & import of all international products.* Increased management of products in distribution and sales pipeline from 300-400 a year to 1500-2000 products a year.* Ensured complete & correct delivery of products to distributors by geography, and accuracy of payment and rights information co-located with product data.* Reduced product delivery timelines to iTunes by 1 week, by developing a new process for transmitting metadata. * Increased sales of video assets by selecting a streaming provider offering a higher CPM for a broader catalog.* Captured an additional $750,000 in sales revenue from Amazon, for 1300 manufacture-on-demand products. * Increased number of Disc on Demand / Manufacturing on Demand deals for discontinued catalog, by establishing a tracking system and validated database.

Greater New York City Area

Managed infrastructure for increasing worldwide sales of digital audio and DVD products, including soundtracks, ringtones, wallpaper & video game soundtracks, via digital distribution partners including iTunes, Amazon and Verizon. Determined commercial exploitation rights & royalty payments. Ensured delivery of digital content in all formats (streaming, high resolution video, downloads). Oversaw digital video metadata updates in Sony and BMG asset management systems.* Increased commercial availability of digital content from 10% to 100% for each of 250-300 DVD products.* Created systems for tracking sales and paying accurate royalties.* Streamlined delivery of products to on-line and mobile distribution channels. * Developed a work-around supply chain mechanism allowing Business Development to fulfill purely digital content deals.* Laid foundation for creating new digital asset management infrastructure.

Greater New York City Area

Managed new initiative to license, distribute and sell digital music videos on digital platforms including iTunes & Yahoo Music. Determined what, if any, contractual terms existed for commercial exploitation. Trained department staff.* Enabled new revenue stream for Sony & its catalog of artists and publishers.* Negotiated new licensing agreements & royalty rates with artists & publishers for 500 digital video products.* In just 6 months, made entire back catalog of BMG short-form music videos commercially available to digital merchants.

Greater New York City Area

Managed migration of contract & royalty information for digital audio and video products into main Sony databases for joint venture with BMG.* Accurately converted large volumes of BMG data to ensure royalty payments could be made through Sony system.* Successfully negotiated multi-party agreements for content to be included in combination CD/DVD products, meeting very tight deadlines for product distribution and budget limits.

Greater New York City Area

Negotiated publishing licenses and mechanical royalty rates with attorneys, managers, and publishers for 100+ artists. Maintained data on publishers and royalty payments for songwriters & copyright holders.* Cleared year-long backlog of 1000+ outstanding unexecuted licenses with major and independent publishers, directly negotiating with more than 300 licensees

Greater New York City Area

Essential member of team converting physical music products into digital products and building capacity to accurately distribute, sell and pay royalties on digital music catalog, specifically Latin and Pop music products. Participated in determining procedures for clearance and royalty calculations.* Enabled distribution of hundreds of digital products to iTunes & other digital partners, by accurately meeting partner metadata requirements.* Created an accurate, comprehensive master reference list of all digital products, to track releases, payments & pending transactions at all digital partners.

Bachelor Of Music

Applied Project Management Certificate