Brian Reese's Location
Atlanta, Georgia, United States, United States
Brian Reese's Contact Details
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About Brian Reese
President & CEO / Board Member / Operating Partner / Investor / InnovatorExpertise: Allstar team builder and passionate leader focused on architecting and executing accelerated enterprise value growth strategy while professionalizing business, installing scalable and efficient infrastructure, business intelligence, ERP and ecommerce platforms, and implementing creatively progressive marketing, promotional, Amazon/eBay marketplace, and MAP & B2B strategies.Strategic Leader | Meaningful Innovator | Creator of New Paths
Brian Reese Work Experience Details
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President And Chief Executive OfficerT Sportline Oct 2021 - PresentLos Angeles, California, UsT Sportline is a pioneer and leading provider of premium-branded aftermarket parts and accessories designed specifically for Tesla vehicles. The Company has developed a full suite of custom wheels and interior and exterior accessories that inspire customers interested in upgrading their Model S, Model 3, Model X and Model Y with modifications that not only enhance the look of their cars but also provide tangible performance gains. A digitally native business, T Sportline sells direct-to-customer via e-commerce and delivers a rich online content experience for Tesla enthusiasts. T Sportline is owned by Kian Capital (Private Equity) -
Managing Director (Board Assignments)Surenova Aug 2019 - PresentAtlanta, Ga, UsPresent:Eastwood.com (Jan 2023-Present) - Board of DirectorsSScycle.com (Jan 2022-Present) - Board of DirectorsLANDenergy.io (Aug 2019-Present) - Board of Directors & Co-InvestorIMIproducts.com (Jan 2012-Present) - Board of DirectorsSEMA.org (2021-Present) - Board of Directors Past:VeloQuip.com (Oct 2021-Mar 2023) - Partner & Co-FounderSCA Performance / Ridefox.com (Jul 2018-Oct 2019) - Board of DirectorsPrivate investment and advising firm focused in the automotive and vehicle enthusiast aftermarket. 22+ years of transaction experience across family owned, private equity owned, and Fortune 100 public companies. Board assignments, sell-side / buy-side M&A advising, and strategic M&A referrals. We invest equity in strategically aligned lower middle market growth oriented or startup businesses. -
President And Chief Executive OfficerDriven Lighting Group (The Retrofit Source) Mar 2020 - Oct 2021Atlanta, Georgia, UsSuccessfully exited business (Private Equity) with sale to Wheel Pros (Clearlake Capital).Developed and executed accelerated growth strategy while professionalizing business, installing scalable and more efficient infrastructure and extensive business intelligence, consolidating ERP and website platforms, and implementing progressive marketing, promotional, Amazon/eBay marketplace, and MAP & B2B strategies. Exceeded very aggressive budgets each year (over $28M in organic revenue growth and 2.1x EBTIDA growth within 20 months). Led PE sale process and successfully exited business at record multiple. Driven Lighting Group was owned by PE firm, Kian Capital Partners.Driven Lighting Group (DLG) designs, manufactures, markets and distributes performance and enthusiast automotive aftermarket lighting products within the U.S. and internationally. The Company’s industry-leading proprietary brands including Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, Acme and ecommerce sites including Headlight Revolution, The Retrofit Source, and LED Concepts offer the largest assortment of high-end vehicle lighting products on the market. DLG was the first to commercialize custom aftermarket headlight products and now serves as a one-stop-shop for all premium aftermarket lighting solutions. DLG is owned by private equity firm Kian Capital Partners. -
President And Chief Executive OfficerRace Winning Brands Feb 2017 - Aug 2019Mentor, Ohio, Us• Grew (low 9-figure) revenue 205% and (8-figure) EBITDA 61% during tenure (PE Owned)• Completed 6 add-on acquisitions, 1 non-core divesture• Led all M&A and personally sourced acquisitionsDeveloped brand strategies, growth initiatives, acquisition thesis, and strategic plans for aggressive buy and build mission. Chief EQ leader, directly managing ex-owners and continuously cultivating winning team culture. Created vision and led execution of key initiatives: Cost-out/consolidation synergies, centralized management, improved operational metrics, installed AOP process and accountability, major rebuild of ecommerce structure & strategy (MAP, marketplaces, direct-to-consumer), updated and consolidated ERP, installed BI across acquisitions, overhauled product management introducing PDM, stage-gate process, & cloud-based PM.Race Winning Brands is a leading manufacturer and marketer of performance and racing engine and drive components for the automotive, powersports, and industrial markets. Products are marketed internationally under premier brands including JE Pistons, Diamond Pistons, Dart Machinery, Wiseco Performance Products, Rekluse Motor Sports, Trend Performance, MGP Connecting Rods, Manley Performance, CV4 Powersports, X2 Valvetrain, K1 Technologies, and ProX Racing. Headquartered in Mentor, Ohio, with facilities located in California, Michigan, Idaho, North Carolina, Colorado, Canada and Amsterdam. Formerly a division of Dover Corp (NYSE: DOV) known as Performance Motorsports International (PMI), Race Winning Brands is owned by NYC PE firm, Kinderhook Industries. -
Divisional Vice President - Product Development, Craftsman & Diehard BrandsSears Holdings Corporation Feb 2015 - Feb 2017Chicago, Il, Us• $32B Revenue, $6B KCD Division: $4B Kenmore, $2B Craftsman, $150MM DieHard (OTC: SHDLQ)• Craftsman brand sold to Stanley Black & Decker, February 2017• Key executive in sale process with Citibank (CIP and purchase agreement negotiations)Head of strategic innovations, product development, and connected strategy. Built and led team of engineers, designers, and program managers. Responsible for feeding iconic brands with meaningful, compelling and exclusive product innovations. Turned ideas into products with record speed commercialization, overcoming limited budget and inexperienced adjacent support infrastructure. Successfully led Sears to several “FIRST EVER” organic product commercializations. Filed 12 international patents with over half successfully commercialized. Worked directly with Sears Chairman Eddie Lampert on strategic project (Alfie), and Craftsman valuation, CIP, and successful sale. -
Vice President, Product & Business Development (Comp Performance Group)Edelbrock Corporation 2006 - Feb 2015Olive Branch, Mississippi, UsCOMP Performance Group (Acquired by Edelbrock Corp in 2020 - Private Equity backed)• Low 9-figure revenue (family owned business)• 9 add-on acquisitions, 1 non-core divesture • 8 brands, 6 facilities (5 plants / 1 warehouse) Head of business development, product, engineering, sourcing and manufacturing, with P&L for 4 U.S. locations. Led evolution from being a sourcing company (private label) to a market leading innovator with organically developed products. Built a multi-discipline product team from the ground up. Installed product stage-gate process and cloud-based project management. Led company to first new product award (SEMA 2010) and sustained innovation reputation by winning again every year thereafter through 2014. Rapidly expanded product offerings across brands, 46% of 2014’s top 20 revenue products launched during tenure. Led diligence, created acquisition thesis, and managed integration efforts for all M&A. Led turnaround of FAST® Electronics division: reversed -20% EBITDA to +10% EBITDA in 3 years and created 4x revenue growth in 7 years. Led cost-out initiatives with DFM, manufacturing CIs, sourcing negotiations, and root cause fixes, netting +9.7% GPM. -
Founder, Chief Executive OfficerFound A Deal Oct 2003 - Dec 2006Online sales company primarily specialized in selling distressed automotive and marine aftermarket performance products. Founded, managed, grew and sold business. Awarded NRCC New Jersey Businessman of the Year award in 2005. Business was profitable since inception. Exceeded $1 Million in sales within first three years, sold company. -
Director Of Engineering (Slp Performance Parts)Roush Performance Products, Inc. Jan 2000 - Sep 2006Livonia, Michigan, UsSLP Performance Parts - acquired by Roush in 2013• Low 8-figure revenue (Family owned business)• Led product & business development, growing product line and resultant revenue 600% • Built new engineering team and research facility from ground up. Established business as a leader and innovator in market. Initiated and grew media relations program into enviable example of a manufacturer who received more editorial per advertising dollar than otherwise considered possible. -
Development Engineer (Co-Op)General Motors 1994 - 1997Detroit, Michigan, UsThree term Co-op. Managed new vehicle component and system level design, development, and testing. Assigned to new product engineering launch team at assembly plant. Completed several General Motors training programs.
Brian Reese Skills
Product Development
Automotive
Automotive Aftermarket
Leadership
Manufacturing
New Business Development
Product Marketing
Team Building
Product Management
Marketing
Sales Management
Product Design
Engineering
Motorsports
Strategy
Advertising
Innovation
Lean Manufacturing
Engineering Management
Negotiation
Market Analysis
P&l Management
Operations Management
Executive Management
Business Development
Innovation Management
Customer Retention
Product Innovation
General Management
Cross Functional Team Leadership
Global Sourcing
Digital Marketing
Social Media Marketing
Business Strategy
M&a Experience
Acquisition Integration
Strategic Sourcing
Overseas Sourcing
Racing
Mergers And Acquisitions
Private Equity
Brian Reese Education Details
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The Ohio State UniversityMechanical Engineering -
The Ohio State UniversityMechanical Engineering
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Columbus State Community CollegeAutomotive Technology
Frequently Asked Questions about Brian Reese
What company does Brian Reese work for?
Brian Reese works for T Sportline
What is Brian Reese's role at the current company?
Brian Reese's current role is Chief Executive Officer at T Sportline.
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What is Brian Reese's direct phone number?
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What schools did Brian Reese attend?
Brian Reese attended The Ohio State University, The Ohio State University, Columbus State Community College.
What are some of Brian Reese's interests?
Brian Reese has interest in Children.
What skills is Brian Reese known for?
Brian Reese has skills like Product Development, Automotive, Automotive Aftermarket, Leadership, Manufacturing, New Business Development, Product Marketing, Team Building, Product Management, Marketing, Sales Management, Product Design.
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