Brian Reinert Email & Phone Number

Austin, Texas, Us

Lead communications efforts for FloSports - a leading, independent sports media company.

Carlton was created to help guide communications strategy for those in the sports, media, and entertainment industries.

Us

Developed communications strategy for WBD Sports digital portfolio including Bleacher Report, House of Highlights, March Madness Live, NBA Digital, and Blocklete Games.- Partnered with product, marketing, content/programming, business development and sales teams to pinpoint essential projects and opportunities to raise industry and consumer profile.- Initiated communications strategy for Warner Bros. Discovery Sports entrance into NFT space during 2021 NBA All-Star Weekend fueling more than $800K in sales of digital collectible over 48-hour period.- Worked closely with WBD Sports Innovation team to create go-to-market strategies for tech-led initiatives including work in gaming and blockchain, including launch of first nationally broadcast Web3 game: B/R Watch to Earn on TNT’s Inside the NBA. - Worked with analytics team to craft narrative around performance metrics tied to key initiatives and business priorities delivering monthly social content and consistent media coverage of efforts.

San Francisco, Ca, Us

Developed internal and external communications strategy for Bleacher Report, the #1 most engaged sports media company in the U.S.- Developed internal communications strategy for Bleacher Report to keep 500+ employees informed of key corporate initiatives, messaging, and updated on important industry trends.- Launched the Turner Sports/Bleacher Report partnership with DraftKings and FanDuel, establishing the company as a significant player in the burgeoning sports betting market.- Developed thought leadership program and messaging for B/R and WBD Sports executives resulting in impactful appearances at top industry events: SXSW, Cannes Lions, SBJ Innovators, Digiday Publishing, Hashtag Sports, and more.

New York, Ny, Us

Managed day-to-day activities of Creative Properties and Media Tech practice with client roster including Discord, Roblox, BMW, Airtime, Uber, Marvel Entertainment, Anki, BroadwayHD, ReedPOP, and others. Actively generated and secured new business driving revenue within agency.- Supervised day-to-day activities of division and provided strategic counsel to account teams- Worked with senior management team to assess staffing, recruitment efforts, and business operations- Actively pitched and secured media coverage to advance client narrative - Led crisis communications strategy and acted as primary spokesperson with media - Identified, pitched and secured new business opportunities generating more than $1 million annually in client fees

Los Angeles, California, Us

Managed Consumer Products division overseeing execution of national public relations and marketing campaigns for client roster including 20th Century Fox Consumer Products, Pokémon, Guinness World Records, Nickelodeon, CBS Consumer Products, FremantleMedia Enterprises, HIT Entertainment, Scholastic Media and others.- Supervised day-to-day activities of Consumer Products Division and account teams - Developed public relations strategies, branding, positioning and messaging to support corporate communication needs for both internal and external audiences - Budgeted and allocated funds to sustain public relations efforts throughout the year- Maintained communication systems between licensors and partners to execute PR strategies- Coordinated and plan special events to gain national exposure for various client initiatives - Acted as national spokesperson for specific clients - Helped spearhead new business development

New York, Ny, Us

Bachelor Of Arts (Ba), Journalism

French Studies