The Michelin Innovation Lab provides a complete environment that favors exploration with offices in the U.S., France and China. Working with Michelin employees and partners to take ideas from scratch to hatch - seeking the next $100M business for Michelin -- in, around and beyond tires.

Led marketing efforts for Michelin Aircraft tires (Commercial-Regional, Military and General Aviation) in North and South America. Supported sales team with new business efforts, growing market share in all three segments during COVID related downturn for the industry. Rebuilt training assets for customers, prospects and industry delivered via print, in-person and online. Implemented Michelin mobility strategy at Aviation America's MRO and EAA's Oshkosh AirVenture shows.

Studied independent and car dealership groups in North America to develop strategy for Michelin's Car Dealership approach for improving OE loyalty in replacement market.

Director of public relations for Michelin’s passenger and light truck replacement and originalequipment business units. Led strategic planning for public relations efforts and managed agencypartner relationship. Built strategic relationships with OE partners in North America including but not limited to Ford / Ford Performance, General Motors / Corvette, Toyota/Lexus and Hyundai/KIA. Developed strategy for Michelin's exhibit and media launches at North American International Auto Show (Detroit) leveraging partnerships with General Motors (Corvette Racing), FIA Formula E and Singer. Helped curate Michelin displays at Monterey Car Week with partners from BMW, Porsche and Singer.

Manager of corporate public relations for Michelin North America. Duties included positive proactive outreach on behalf of executives, American Synthetic Rubber Company, TCi Tire Centers division, Michelin Challenge Education and Michelin Development.o Developed issue / crisis management protocol and policy.o Designed and rebuilt Michelin’s media website MichelinMedia.com.o Led communications efforts for announcement of $750M investment in new Earthmoverfacility. Local, regional and national media coverage included more than 1,400 placementsand 300M impressions including CNBC, Wall Street Journal, USA Today and AssociatedPress. Placed feature stories on company and executives in AARP, The New York Times,CNBC Power Lunch, Wall Street Journal among others.

Led major accounts for IMRE, handled day-to-day client relationships and planning, budgeting, project implementation and evaluation of public relations and marketing activities. Participated in new business initiatives including identifying potential future clients and pitch meetings. Worked with clients in finance, government, healthcare, home building, insurance, non-profits, manufacturing, sports and technology industries. Brands worked with while at IMRE included Black & Decker, Healthcare Solutions, Louisiana-Pacific (LP), RIDGID, RYOBI, The Home Depot, Travelers, T. Rowe Price and U.S. Foodservice among others.Was able to help company grow from six employees in 2001 to more than 60 by 2011.

Worked as communications consultant to TTI. Assited TTI in brand building for RYOBI, RIDGID and Homelite power tools and outdoor products. Handled many new product launches including AIRgrip and RIDGID power tool introduction in 2003 - the single largest powertool introduction in history.

Public relations consultant and media relations manager. Helped build proprietary brands including Vigoro, Veranda, Hampton Bay, Husky and Pegasus. Also led local media relations efforts for Baltimore, Harrisburg, DC metro areas.

Worked in Athletic Public Relations as an intern leading media efforts for baseball and golf teams. Also worked on game-day stats crew for football and men's and women's basketball programs. Public address announcer for home baseball games.

First paid intern in Detroit Tigers public relations department. Worked the final season at beloved Tiger Stadium which opened in 1912 and closed in 1999. Worked random media relations and public relations opportunities including: - Tracking of all daily media clips,- Working games in the press box,- Helping research and set ticket prices for the soon to be completed Comerica Park - Handling ticket requests for celebrities saying goodbye to Tiger Stadium including Paul Simon- Final and first game duties - escorting my favorite human of all time Ernie Harwell