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Brian Golden is a Senior Marketing Manager, Sponsorship at BMO U.S.. He possess expertise in student affairs, higher education, student development, event planning, public speaking and 34 more skills.
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Senior Marketing Manager, SponsorshipBmo U.S.Chicago, Il, Us -
Manager Marketing, SponsorshipsBmo U.S. Jan 2022 - PresentChicago, Illinois, United StatesResponsible for partner relationship management, activation planning, execution, communication, and post-event review of BMO's North American strategic partnership and event portfolio. Support the Brand, Social & Sponsorship team in the execution of partnerships with sports organizations including the Chicago Bulls, Milwaukee Bucks, Chicago Blackhawks, Chicago White Sox, Rockford IceHogs, Los Angeles FC and Angel City FC, with focus on increasing brand awareness and consideration. Collaborate with BMO's Zero Barriers to Business initiative, supporting minority-owned small businesses and LGBTQ+ Pride activations through our sponsorship portfolio. -
Director Content DevelopmentChildren'S Miracle Network Hospitals Jan 2018 - Jun 2020Greater Chicago Area• Develop, adapt and distribute content about Children’s Miracle Network Hospitals and its need for donations.• Collaborated across departments to develop new and existing multi-year B2B partnerships with corporate brands, including Aflac, Coca-Cola, Nordstrom, Kendra Scott, Life Time, and Game Stop, with the goal of developing brand-specific activations and fundraising campaigns to exceed $1 million annually.• Worked on a team to create content for owned and external channels aimed at engaging and stewarding existing partners--such as Walmart, Costco, Panda Express, ACE Hardware, RE/MAX, Love’s Travel Stops and Country Stores—to increase year-over-year partner fundraising efforts, which totaled over $444 million in 2019.• Coordinated logistics for the annual Children’s Hospitals Week event with over 1,200 attendees, including securing and executing corporate partner activations, marketing to external audiences, developing in-event fundraising initiatives, collaborating with vendors, and producing segments for a Facebook Live-athon streaming event with celebrity talent and hospital patient families.• Managed an annual marketing budget of over $150,000 as well as multiple event-specific budgets.• Served on the planning team for multiple annual national conferences and events, coordinating event logistics, developing cause-related programming and experiences, and creating and executing communication plans.• Reviewed fundraising campaign performance reports, using data-driven insights to inform strategies and provide campaign recaps to internal and external stakeholders.• Manage an editorial calendar for the Dance Marathon social media channels--including Facebook, Instagram, website, and blog--to develop a multichannel strategy to engage and grow the audiences for each channel.• Engage with celebrity talent and influencers in content creation and promotional efforts. -
Senior Manager, Content DevelopmentChildren'S Miracle Network Hospitals Jun 2016 - Jan 2018Salt Lake City, UtDevelop content related to the international Miracle Network Dance Marathon program, which includes 300 colleges and universities in the U.S. and Canada that collectively fundraise over $38 million annually. Serve as the manager of the Miracle Network Dance Marathon brand, developing and implementing the strategic plan for content marketing through social media and other digital channels as well as pitches for earned and paid media opportunities. Produce, edit and organize photo, video and graphic assets to be shared and repurposed throughout the year. -
Manager, Dance MarathonChildren'S Miracle Network Hospitals Jun 2015 - Jun 2016Salt Lake City, Ut• Created and implemented a strategic plan to manage a regional portfolio with more than 20 university partners that fundraisedmore than $1.9 million in the 2015-2016 academic year, a growth of 29% over the previous year.• Communicated and developed working relationships with student leaders and campus administrators through regular phonecalls, campus visits, one-on-one meetings, retreats, executive board meetings, and social media channels to assess their progress,determine opportunities for growth, and share best practices and resources.• Advised students in developing recruitment and fundraising models to achieve measurable growth goals, assisting them intracking their progress. -
Programming & Advising CoordinatorUniversity Of Maryland Jun 2012 - Mar 2015College Park, Md• Advised 26 fraternity organizations comprised of 2,000 undergraduate men. • Managed the planning and implementation of community events and programs.• Served as a liaison for multiple stakeholders from the university and College Park community.• Designed the curriculum for and taught EDCP 318D, a leadership theory course for three semesters.• Maintained social media channels sharing announcements and original content to engage current and prospective students, alumni, and university departments.• Advised Terp Thon, a student organization that fundraised over $700,000 annually for the local children's hospital. -
Greek Life Graduate AssistantUniversity Of Georgia Aug 2010 - May 2012• Graduate Advisor for ugaMiracle, the Dance Marathon group on campus and official philanthropy of Greek Life which raises funds and awareness for Children’s Healthcare of Atlanta.• Graduate Advisor for the Panhellenic Council, the umbrella organization for the 17 National Panhellenic Conference sorority chapters on campus. -
Leadership Workshop And Summer Conferences StaffVirginia Beach City Public Schools Jun 2006 - Aug 2010
Brian Golden Skills
Brian Golden Education Details
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College Student Affairs Administration -
Communication
Frequently Asked Questions about Brian Golden
What company does Brian Golden work for?
Brian Golden works for Bmo U.s.
What is Brian Golden's role at the current company?
Brian Golden's current role is Senior Marketing Manager, Sponsorship.
What is Brian Golden's email address?
Brian Golden's email address is bg****@****als.org
What is Brian Golden's direct phone number?
Brian Golden's direct phone number is 180121*****
What schools did Brian Golden attend?
Brian Golden attended The University Of Georgia, Virginia Tech.
What are some of Brian Golden's interests?
Brian Golden has interest in Uadm, Parks And Recreation, The Lumineers, Sportsnation, Community, Arts And Entertainment, Betsy Royall Casting, Sports League, Duke Devilthon, Charity Organization.
What skills is Brian Golden known for?
Brian Golden has skills like Student Affairs, Higher Education, Student Development, Event Planning, Public Speaking, Social Media, Community Outreach, Program Development, Fundraising, Student Leadership, Resume Writing, Research.
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Brian Golden
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Brian Golden
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