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Experienced CRM professional with proven results (doubled click-throughs, 15% cost reduction, $1.5MM growth) and expertise in optimizing CRM and consolidating MarTech. Proven success in marketing operations, onboarding, lead nurture, creative, and acquisition/retention strategies to empower companies to achieve their greatest potential.Highlights:*Increased email open rates by 8% and reduced churn at Arizent, generating incremental revenue and improving customer engagement.*Led the CRM Revolution at Daily News, increasing ongoing email engagement by 28% and creating non-traditional revenue streams with a 750% ROI.*Optimized Martech stacks for over 20 clients, achieving 15% cost savings and a 25% boost in efficiency.*Led cross-functional teams to develop and execute successful email marketing campaigns for a variety of industries, including healthcare, financial services, and technology.*Expertise in CDP, CRM, email marketing automation, and data science.Looking for new opportunities to leverage my skills and experience to help companies achieve their marketing goals.
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Director Of Crm And RetentionMooreRamsey, Nj, Us -
Director Of Crm & RetentionMoore Oct 2024 - PresentLanham, Md, UsI lead strategic initiatives to drive constituent retention and loyalty for mission-driven client partners. With a focus on leveraging data-driven insights, I optimize audience-first retention strategies that amplify engagement and lifetime value across channels.Key Highlights:*Strategic Leadership: Develop and implement multichannel retention strategies that enhance donor and supporter loyalty, leveraging data analytics and deep audience insights.*Cross-Functional Collaboration: Partner with strategy, analytics, creative, and account teams to refine constituent journeys and execute campaigns that align with client objectives.*Channel Expertise: Lead initiatives across email, SMS, and integrated digital campaigns to nurture and activate constituent engagement.*Innovation & Testing: Stay at the forefront of emerging trends to incorporate innovative strategies and continuously test and optimize performance.*Thought Leadership: Serve as a subject matter expert in retention and loyalty, contributing to client education and advancing industry best practices. -
Principal StrategistLabrador Oct 2014 - Present• Analyze and optimize MarTech (Marketing Technology) Stacks in 20+ projects, achieving 15% cost savings and a 25% boost in efficiency in under 6 weeks.• Author BRDs, defining processes and workflows, providing targeted insights, to align with CRM and client goals, supporting both Sales and Marketing teams.• Enhance client engagement by strategically planning targeted, omnichannel campaigns - leveraging several marketing automation platforms. -
Crm & Engagement ConsultantMayple Mar 2023 - PresentNew York, New York, Us• Drove a 2x increase in recipient click-through rates for 20+ clients within 30 days, optimizing email marketing strategies, leading to heightened engagement and revenue.• Increased customer engagement and retention by 20% through personalized CRM campaigns with 30+ dynamic variables.• Manage complex CRM mapping and real-time content campaigns, achieving an average 25% improvement in customer engagement and sales performance.• Train clients on design principles to enhance email scannability and readability, ensuring content is user-friendly.• Streamline CRM efficiency and customer integration, with an average 20% increase in email campaign engagement and impactful business growth. -
Director, Crm EngagementFcb Health Sep 2022 - Feb 2023New York, Ny, Us• Increased lead acquisition and retention by 25% for Pharma clients.• Developed extensive Business Requirements Documentation (BRDs) for optimized strategy application, while promoting professional development to assure team preparedness.• Led full launch cycles, boosted brand alignment by 15% through cross-functional collaboration. -
Email Marketing ConsultantBrafton Inc. Aug 2021 - Apr 2022Boston, Ma, Us• Drove a 25% increase in campaign efficiency and customer satisfaction by optimizing Marketing Technology stack (MarTech), including Adobe, Attentive, Moveable Ink, and databases.• Planned, developed, and executed client events aimed at attracting and nurturing high-potential leads, enhancing engagement and lead generation efforts. -
Adjunct ProfessorSaint Peter'S University Aug 2017 - Dec 2021Jersey City, Nj, UsBringing together small businesses that typically cannot afford outside marketing services with students who are eager to gain practical experience as aspiring entrepreneurs, I oversee the facilitation of various marketing initiatives. From concepting to research and ultimately, execution, my goal is to help maximize the ROI potential for businesses and real-world experience for each student. I also host several boot camp-style events throughout the year and work with the school to invite outside professionals to come and speak with the students about their experiences. -
Director Of Email MarketingArizent Apr 2017 - Apr 2020New York, Ny, Us• Revamped Arizent's email marketing comprised of 700MM emails deployed per year, lifting open rates by 8% and curtailing churn, thereby increasing revenue.• Initiated cross-departmental synergy to address deliverability and streamline communication, enhancing brand engagement. -
Email Marketing SpecialistNew York Daily News Oct 2008 - Oct 2014New York, New York, Us• Led a 5-member team to optimize CRM, enhancing customer experience, and pioneering an email marketing product that generated over $1.5MM in the first year.• Developed gamified marketing across live events & print-to-digital. Increased conversion via QR codes & PURLs, yielding $1.5MM+ revenue. -
Account SupervisorRi Communications Group Dec 2007 - Dec 2008Program manager over multiple key accounts, including Disney Theme Parks, Prudential and Genworth Financial.*Facilitated client-facing needs analysis and created strategic solutions for each client*Created successful multi-channel marketing campaigns using behavioral marketing strategies and XMPie*Supported new acquisition and existing client initiatives, as well as request for quote (RFQ) response process
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Email Marketing Account ManagerCheetahmail, An Experian Company Oct 2005 - Oct 2007Costa Mesa, Ca, UsInnovated and deployed client e-mail marketing campaigns using proprietary, web-based application.*Oversaw creation and updating of database lists for use in data segmentation and e-mail marketing*Directly supported CheetahMail creative team to develop new, strategic creatives -
Producer | Account ExecutiveIheartradio Jan 2001 - Oct 2004New York, UsGenerated revenue via business development, client prospecting and relationship building. Created multi-market, cross-channel campaigns in line with aggressive cost, time and quality requirements. Built critical client marketing documentation, including registration and client information pamphlets used for small and major events.* Increased company revenue by selling online advertising during period of rapid industry growth. * Primary point of logistical and contractual support to vendors at Z100?s highly attended tradeshow events.
Brian Riback Skills
Brian Riback Education Details
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Ramapo College Of New JerseyMarketing Of Music -
North RocklandRegents
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Ramapo College Of New JerseyBachelor Of Arts - Ba
Frequently Asked Questions about Brian Riback
What company does Brian Riback work for?
Brian Riback works for Moore
What is Brian Riback's role at the current company?
Brian Riback's current role is Director of CRM and Retention.
What is Brian Riback's email address?
Brian Riback's email address is ri****@****any.com
What is Brian Riback's direct phone number?
Brian Riback's direct phone number is +120125*****
What schools did Brian Riback attend?
Brian Riback attended Ramapo College Of New Jersey, North Rockland, Ramapo College Of New Jersey.
What are some of Brian Riback's interests?
Brian Riback has interest in Family, Innovation, Social Services, Children, Cooking, Optimization, Education, Baking, Environment, Science And Technology.
What skills is Brian Riback known for?
Brian Riback has skills like Email Marketing, Digital Media, Online Marketing, Integrated Marketing, Analytics, Business Development, Relationship Building, Business Requirements, Technical Insights, Team Leadership, Strategic Communications, Business To Business.
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