Brian Riback Email & Phone Number

Ramsey, NJ, US

Lanham, MD, US

I lead strategic initiatives to drive constituent retention and loyalty for mission-driven client partners. With a focus on leveraging data-driven insights, I optimize audience-first retention strategies that amplify engagement and lifetime value across channels.Key Highlights:*Strategic Leadership: Develop and implement multichannel retention strategies.

• Analyze and optimize MarTech (Marketing Technology) Stacks in 20+ projects, achieving 15% cost savings and a 25% boost in efficiency in under 6 weeks.
• Author BRDs, defining processes and workflows, providing targeted insights, to align with CRM and client goals, supporting both Sales and Marketing teams.
• Enhance client engagement by strategically planning targeted, omnichannel campaigns - leveraging several marketing automation platforms.

New York, New York, US

• Drove a 2x increase in recipient click-through rates for 20+ clients within 30 days, optimizing email marketing strategies, leading to heightened engagement and revenue.
• Increased customer engagement and retention by 20% through personalized CRM campaigns with 30+ dynamic variables.
• Manage complex CRM mapping and real-time content campaigns, achieving an average 25% improvement in customer engagement and sales performance.
• Train clients on design principles to enhance email scannability and readability, ensuring content is user-friendly.
• Streamline CRM efficiency and customer integration, with an average 20% increase in email campaign engagement and impactful business growth.

New York, NY, US

• Increased lead acquisition and retention by 25% for Pharma clients.
• Developed extensive Business Requirements Documentation (BRDs) for optimized strategy application, while promoting professional development to assure team preparedness.
• Led full launch cycles, boosted brand alignment by 15% through cross-functional collaboration.

Boston, MA, US

• Drove a 25% increase in campaign efficiency and customer satisfaction by optimizing Marketing Technology stack (MarTech), including Adobe, Attentive, Moveable Ink, and databases.
• Planned, developed, and executed client events aimed at attracting and nurturing high-potential leads, enhancing engagement and lead generation efforts.

Jersey City, NJ, US

Bringing together small businesses that typically cannot afford outside marketing services with students who are eager to gain practical experience as aspiring entrepreneurs, I oversee the facilitation of various marketing initiatives. From concepting to research and ultimately, execution, my goal is to help maximize the ROI potential for businesses and.

New York, NY, US

• Revamped Arizent's email marketing comprised of 700MM emails deployed per year, lifting open rates by 8% and curtailing churn, thereby increasing revenue.
• Initiated cross-departmental synergy to address deliverability and streamline communication, enhancing brand engagement.

New York, New York, US

• Led a 5-member team to optimize CRM, enhancing customer experience, and pioneering an email marketing product that generated over $1.5MM in the first year.
• Developed gamified marketing across live events & print-to-digital. Increased conversion via QR codes & PURLs, yielding $1.5MM+ revenue.

Program manager over multiple key accounts, including Disney Theme Parks, Prudential and Genworth Financial.*Facilitated client-facing needs analysis and created strategic solutions for each client*Created successful multi-channel marketing campaigns using behavioral marketing strategies and XMPie*Supported new acquisition and existing client initiatives.

Costa Mesa, CA, US

Innovated and deployed client e-mail marketing campaigns using proprietary, web-based application.*Oversaw creation and updating of database lists for use in data segmentation and e-mail marketing*Directly supported CheetahMail creative team to develop new, strategic creatives

New York, US

Generated revenue via business development, client prospecting and relationship building. Created multi-market, cross-channel campaigns in line with aggressive cost, time and quality requirements. Built critical client marketing documentation, including registration and client information pamphlets used for small and major events.* Increased company.

Ba, Marketing Of Music

Regents

Bachelor Of Arts - Ba