Brian Rieke Email and Phone Number
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Extensive distributor and supplier experience with organizing, developing and leading national account teams as well as direct account call responsibility focused on strategic national accounts. Twenty-year track record of linking internal and external customers through creative, value-added propositions and over delivering sales and share plans. Ensuring constant cadence and alignment of customers by consistently perfecting defined joint business plans through creative and solution-oriented strategies. Executing and managing necessary tactics in the field to generate greater than expected results.Account Universe (but not limited to): 7-Eleven, Albertsons Companies, Aldi, BBB/CPWM, Costco, CVS, Harris Teeter, HEB, Food Lion, Kroger, Meijer, Military, Publix, Sam’s Club, Southeastern Grocers, Target, The Fresh Market, Total Wine & More, Trader Joe’s, Walgreens, Walmart, Wegmans, Whole Foods & Winco.Contact Information: brian@brandevolution-llc.comAdult Beverage Industry (Beer, Spirits & Wine) Executive | Consumer Package Goods | National Sales Executive | National Account Management | Key Account Business Development | Business Relationship Building | Focused Customer Service | Sales Management | Business Development (Plan Creation & Execution) | Joint Business Planning | Strategic Planning & Analysis | Distributor Management | Trade Channel Management | Sales & Marketing | Sales Presentations | Brand Management & Strategy | E-Commerce Strategy | Goal Oriented | Project/Process Improvement Excellence | Program Development | Compliance & Execution Standards | Strong Cross Channel/Organization Communicator | Performance Management | Strong Leadership Skills | Team Coaching & Talent/Bench Development | Team Building, Training, Leadership & Mentoring | Negotiation | Pricing Strategy | Category Management | Analytical Problem Solving | Market, Trend & Category Analysis | Competitive Analysis | Shopper Insight Analysis | Nielsen/IRI
Brandevolution-Llc
View- Website:
- brandevolution-llc.com
- Employees:
- 5
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Co-Founder And National Account StrategistBrandevolution-LlcHouston, Tx, Us
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Co-Founder / National Account StrategistBrandevolution-Llc Jul 2020 - PresentHouston, Texas, UsNational Account Consultants: We provide superior national account representation for our clients and over-deliver on collaborated business expectations. Brand Evolution is a partnership formed between two beverage industry veterans with extensive experience in National Accounts. We co-founded Brand Evolution to provide strategically focused national channel representation for our clients.
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Sr. Director Of Retail Sales Strategy & National Account ManagerFrancis Ford Coppola Winery Jan 2018 - Mar 2020Geyserville, Ca, UsNewly created position to transform retail strategy for our top retail accounts. Direct responsibilities included (but not limited to): Managed a virtual team focused on National, Super Regional and Regional Retail Accounts; Collaborated with FCW Sales Leadership, Marketing, Analytics and Trade Marketing to deliver actionable strategies to achieve set goals; Aligned with retail partners to initiate mutually beneficial programming; and Implemented execution plans with key National and State Distributor Leadership teams (Breakthru, RNDC, SGWS & YMCO) to over-deliver targeted results. Account Universe: 7-Eleven, Ahold Delhaize, Albertsons Companies, Aldi, BBB/CPWM, BJ’s, Costco, CVS, Giant Eagle, Harris Teeter, HEB, Hy-Vee, Kroger, Meijer, Military, Publix, Raley’s, Rite Aid, Sam’s Club, Schnucks, Smart & Final, Southeastern Grocers, Sprouts, Target, The Fresh Market, Total Wine & More, Trader Joe’s, Walgreens, Walmart, Wegmans, Whole Foods & Winco.Developed Retail Brand Standards for Core Brands (Diamond Collection, Sofia & Director’s Family).Category Management project development: Shelf/Merchandising Standards, Premium Can Solution, 375ml Strategy & Diamond Collection Rose New Item Rollout; Distributor Initiatives/Strategic Planning with RNDC, SGWS & YMCO category teams; and further development of analytical systems and tracking tools. -
Director Of National Accounts, Off Premise & National Account ManagerFrancis Ford Coppola Winery Aug 2015 - Dec 2017Geyserville, Ca, UsNewly created position to manage a virtual team of National Account Managers focused on our largest national retail customers. Developed national retail strategy which also impacted key Super Regional accounts. Collaborated with regional managers/distributor leadership to deliver information, expectations and compliance on all major account programming. Managed key distributor National Account retail leadership team relationships and their ongoing engagement in our business (Breakthru, RNDC, SGWS & YMCO). Account Universe: Albertsons Companies, BBB/CPWM, Costco, CVS, Kroger, Military, Sam’s Club, Target, Total Wine & More, Walgreens, Walmart & Whole Foods.
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Corporate Vice President - Retail National AccountsRepublic National Distributing Company Jan 2012 - Aug 2015Grand Prairie, Texas, UsPromoted to Corporate Vice President National Accounts (newly created position) from a class of 8 peers.Managed virtual team of 38 (11 direct reports) across the RNDC network that focused on our largest multi-state/national retail customers (Walmart, Kroger, HEB, Costco, Publix, Southeastern Grocers, Sam’s, Safeway/Albertsons, Walgreens, CVS, Target, Whole Foods, Food Lion, Harris Teeter, Rite Aid, Cost Plus, The Fresh Market and Dollar General).Division accounted for 25% of total RNDC sales and 35% of company’s growth.Division exceeded RNDC’s total company growth rate for 3 years.Led a team transformation from simplistic account management to an in-depth, customer-based, transparent, and thought leadership-based business model.Spearheaded concept, implementation, and complete roll out of in-house software solutions: NAR App (on-the-fly Micro-Strategy business analysis tool), NAR Goal Tracker (multi-state/National Account supplier goal management system), NAR Pocket Advantage (visual compliance tracking tool based on sales team hand held computers), NAR Retail Blast (Micro-Strategy built compliance tracking tool focused on measuring program compliance and authorizations to distribution voids through depletion data). -
National Account Sales Manager - RetailRepublic National Distributing Company Jul 2007 - Jan 2012Grand Prairie, Texas, UsNational account lead responsible for all coordinated sales efforts in 9 RNDC/Safeway states and with our 300+ supplier partners. Developed mutually beneficial sales marketing plans for Safeway, our states and supplier partners. Communicated all national programming and developed incremental regional support (Regional Enhancement of the Corporate Plan) to exceed corporate expectations and managed compliance throughout.Recognized by Safeway corporate buying team as the best distributor-led model.
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Heritage Division ManagerRepublic National Distributing Company Jul 2005 - Jul 2007Grand Prairie, Texas, UsManaged a team of 19 (3 Area Managers and 16 Sales Representatives). 160+ store base located in Houston and the surrounding area. Heavy emphasis on training and associate development. Sales priority assessment, goal management, forecasting, and sales execution tracking were all vital to team’s success.
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Director Of Chains - Texas Wine CompanyRepublic National Distributing Company Jan 2003 - Jul 2005Grand Prairie, Texas, UsPromoted to Director of Chains (newly created position) from a group of 12 peers. Managed a team of 16 Chain Account Managers across Texas that focused on grocery, mass, club and drug channels. Engaged/aligned state leadership and our supplier partners to deliver necessary support to drive incremental sales and profit with the end result of gained market share (YOY).Maintained 88% employee retention rate and saw 5 direct reports promoted to higher-level positions.
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Kroger Statewide Chain Account ManagerRepublic National Distributing Company Mar 2002 - Jan 2003Grand Prairie, Texas, UsPromoted to Statewide Chain Account Manager (newly created position) from a group of 6 peers. State chain account lead responsible for all sales presentations, pricing accuracy, sales team alignment, and supplier management.
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South Texas Chain Account ManagerRepublic National Distributing Company Feb 2000 - Mar 2002Grand Prairie, Texas, UsRegional chain account lead responsible for all sales presentations, pricing accuracy, sales team alignment, and supplier management. Account universe: Sam's, Walmart, Randall's, Fiesta and Convenience.
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Paramount Division Area Manager - RetailRepublic National Distributing Company Sep 1999 - Feb 2000Grand Prairie, Texas, UsE&J Gallo Training Program. Managed a team of 5 sales representatives. Territory spanned greater San Antonio area and Southwest Texas Valley. Channel: Grocery, Mass/Club, Military, Independent Liquor & Convenience.
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Paramount Division Sales Representative - RetailRepublic National Distributing Company Jul 1997 - Sep 1999Grand Prairie, Texas, UsE&J Gallo Recruit/Training Program. Central Austin Grocery Sales Representative.
Brian Rieke Skills
Brian Rieke Education Details
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Vanderbilt UniversityMinor: Psychology)
Frequently Asked Questions about Brian Rieke
What company does Brian Rieke work for?
Brian Rieke works for Brandevolution-Llc
What is Brian Rieke's role at the current company?
Brian Rieke's current role is Co-Founder and National Account Strategist.
What is Brian Rieke's email address?
Brian Rieke's email address is br****@****usa.com
What is Brian Rieke's direct phone number?
Brian Rieke's direct phone number is +171337*****
What schools did Brian Rieke attend?
Brian Rieke attended Vanderbilt University.
What skills is Brian Rieke known for?
Brian Rieke has skills like Alcoholic Beverages, Wine, Key Account Development, Beverage Industry, Sales Management, Iri, Pricing, Retail, National Accounts, Market Planning, Sales, Wine Tasting.
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