Brian Ritschel Email & Phone Number

United States

• Lead strategic analysis to optimize ad sales revenue for the Peacock streaming platform. When assessing opportunities, work with cross functional groups to ensure alignment between go to market sales efforts, product capabilities, and content plans.• Manage reporting & analysis for revenue focused KPIs, such as ARPU, CLV, usage rates, overall consumption, upgrades/upsells, monetization rates, and lifetime value. Develop analytical tools that combine consumption & monetization data to aide in future product/content decisions, as well as long term advertising & subscription revenue modeling and audience acquisition modelling.

New York, New York, United States

Oversee the consolidation of all NBCU financial forecasting (focus on EBITDA) and variance analysis with a primary focus on Peacock streaming, TV entertainment, TV Studios, Film, and HQ shared services cost. Develop financial models to create Budget and Long Range Plan targets for the aforementioned divisions. Provide commentary and presentations on performance to NBCU & Comcast executive leadership and Investor Relations. Finance lead for NBCU’s SAP financial planning system.

New York, New York, United States

Manage financial performance of Peacock Streaming, TV entertainment, TV Studios, and HQ shared services spend. Prepared quarterly earnings presentation highlighting key operational drivers and future risks and opportunities.

New York, New York, United States

Managed free cash flow, working capital, and capital expenditures across TV, Film, and Theme Parks portfolio.

Cleveland/Akron, Ohio Area

Identified opportunities & manage cross-functional teams on multiple projects to achieve business objectives and increase process efficiency in the areas of financial reporting (automation through Tableau), financial close (implementation of central close management software), AP (PO policy introduction), and AR (past dues reporting).

Greater Philadelphia Area

Graduate of professional development rotational program focused on gaining experience in financial management and strategy. Worked in four distinct roles on different teams and business units including, serving as a Commercial Financial Analyst, Operations Financial Analyst, FP&A Cash Analyst, and Finance IT Analyst.

Columbus, Ohio

• Hold regular weekly tutoring hours at Fisher Hall; assist students of three introductory accounting courses in understanding accounting principles; proctor and grade examinations; write examination questions

Columbus Area, Ohio

• Consolidate and organize fraudulent purchase inquiries opened by five credit card companies; retrieve and respond to inquiries with supporting documentation on purchases including electronic and manual sales receipts• Report monthly losses due to fraudulent activity to district managers; report unusual fraudulent activity as well as repetitive activity at individual stores to loss prevention• Perform monthly journal entry audit on approximately one hundred accounts

Columbus Area, Ohio

• Support the labor optimization team, analyze labor staffing and scheduling trends within distribution centers• Create and use a labor optimization workbook model along with a preexisting model aimed at satisfying accuracy, efficiency and labor mix objectives• Collaborate with human resources and operations teams to understand and help meet cross-departmental goals