Brian Rivers Email & Phone Number

Charleston, South Carolina, United States

Charleston, South Carolina Area

-Managed 20 of our distributors across South Carolina and Tennessee to bolster total CBA business across multiple breweries. -Grew annual volume by 21.2% in 2016 (national avg. +12.5%), 18.9% in 2017 (national avg. +4.3%), 17.8% in 2018 (national avg. +4.2%), 7% in 2019 (national avg. +5%), and 49.8% in 2020 (national avg. -9.6%)-Expanded points of distribution of CBA packages by 40.2% across South Carolina since 2016.-Implemented incentives and programming metrics for wholesalers to augment sales and distribution. -Collaborated with Distributor leadership to increase, improve and spread CBA business across territories through sales incentives, agreeing on sales targets, and highlighting our competitive strengths. -Conducted monthly sales meetings with Distributor teams to review sales goals and plans for each quarter.

Jackson, Mississippi Area

-Fostered retail relationships to garner greater market share of distribution by creatively tailoring trade-marketing programs for 95 retail accounts in the greater Jackson area growing the sales route by 22.4%. -Maintain customer satisfaction by uncovering, addressing and servicing customer needs.

Santa Monica, California

-Responsible for 125 on-premise high profile retail accounts in the Santa Monica metro area. -Routinely exceeded sales goals as demonstrated by exceeding 80% of the annual distribution target by April, and the first to complete 100% distribution goals in 2014. -Augmented number of points of distribution of brands by 16.3% to a total of 235. -Grew annual distribution by 7.7% in 2014. -Trained and supervised new sales representatives. -Planned and executed weekly promotions driving sales, volume, and brand awareness. -Maximized the sales of Anheuser-Busch products in assigned accounts by increasing distribution, securing competitive price points, and increasing market share.

Hartsville, South Carolina

-Analyzed product categories and sub-categories to establish trends and segments providing statistical support to Marketing Department leading to new product market entry.-Created a data analysis tool for calculating recyclable content of our products to streamline standardized deliverables.

Greater New Orleans Area

-Skillfully leveraged current technology that challenged existing business processes, supported new business models and allowed successful differentiation through revenue growth.-Successfully lead a cross-functional team by partnering with various departments for design and creation of a web portal for multiple categories of online users and completed ahead of deadline, leading to the retention of Pan-American Life's largest client.-Creatively generated sales/marketing material as part of a multi-tiered strategy responsible for increased sales activity, market penetration and growth in lieu of the industries waning revenues and increased competition.-Performed competitive SWOT analyses, both quantitative and qualitative, of current market position and potential threats, as well as identifying new categories for expansion and tactics for gaining their business.

Charleston, South Carolina Area

-Continuously researched and evaluated new avenues for web optimization, boosting customer awareness and providing easy access to company information and services.-Diligently analyzed current market position and initiated development of new strategy for increased market share.-Developed and constructed advertisements for publication in shipping journals and magazines and shipping conferences, increasing awareness of company and targeting potential customers.-Methodically performed database screening for denied shipping parties, resolving issues in timely manner.-Executed tracking of shipments and their reports from order to delivery, ensuring satisfied customers.-Carefully maintained shipping documents to meet with required international shipping codes to reduce error.-Punctually prepared new quote format for air and ocean freight packages for current and prospective clients representing more accurate operations and increasing efficiency.

Charleston, South Carolina Area

-Orchestrated overall project quality and time schedules, resulting in on-time or ahead of time completion and significant cost savings and mediated bilingual negotiations with subcontractors.-Hired and supervised subcontractors of multimillion-dollar housing projects, managing projects to ensure use of designated quality materials and tracking projects to maintain schedule.-Individually achieved augmented gross sales by 15% annually for 5 years despite serious economic downturn.-Prospected and developed new housing projects in untapped burgeoning markets, gaining the competitive edge in selling to retirees and other demographic groups.

International Mba, Marketing, 3.87

Bachelors Of Science, International Business, 3.75