I am a very experienced marketing professional with a passion for strategy and the analysis of online customer patterns.While I’m an expert in in business communications, differentiation and influencing customer purchase behavior fascinates me.As does developing evidence-based marketing methods that use focused analysis, data, studies and insights from customer research to take an objective view.The challenge is always to find those human impulses to act: The impulses that are so often hidden but, when found, reveal insights impossible to find anywhere else. Then comes the really important bit: Creating new, more powerful and profitable ways to understand customers and turning those insights into real, tangible, business ideas.How did I get so focused? Every role I’ve had - data analyst, brand developer, digital marketeer, chief communicator, salesperson, revenue manager – has led me here. Every position and all of the experience I’ve gained has added to the skills I need to do the job I do.It’s also given me a unique ability to gain insight quickly and to create unexpected solutions.