Brian Rogers Email & Phone Number

Shenzhen, Guangdong, Cn

As first research lead for Tencent Games’ expansion into North America, scaled new research practice to support regional publishing, development, and marketing efforts. Directed all aspects of research capability growth including technology and vendor investment, team resourcing and development, and research accessibility, fostering a strong culture of research-based decision making.Using a powerful combination of game data, syndicated data, playtesting, and custom research, personally managed projects provided a holistic and unique competitive advantage for uncovering market trends, identifying short- and long-term opportunities and risks, and designing games and marketing activations that align with the varied needs of gamers.Project Highlights: Publishing Dynamics and Trends, Evolution of Gamers, Influencer/Streamer Selection, esports Expansion Opportunities, UserLab (Playtesting) Facility Setup

San Francisco, Ca, Us

Lead researcher for Twitter marketing, providing bedrock community analysis identifying the size, makeup, and habits of users, creative testing to optimize for messaging and targeting, on- and off-platform campaign tracking and meta-analysis across projects. Continual campaign success and research-backed recommendations drove substantial increases in marketing budget and department growth.As a trusted strategic advisor across teams and verticals, provided innovative and accessible research for Twitter’s revenue drivers including sports (NBA, Olympics), entertainment (TV, music), gaming (The Game Awards, Cyberpunk 2077), social causes and more.

Santa Monica, California, Us

Designed global primary research for chart-topping franchises, including Call of Duty, Destiny, and Crash Bandicoot, as well as foundational research for unannounced titles. Used across departments, this research informed business strategy, portfolio development, project greenlights, game design, marketing campaigns, sales forecasting and more.Personally managed research played a key strategic role in recent wins for Activision: Call of Duty and Destiny capturing the highest and second highest console sales of 2017, Destiny claiming the biggest PC launch in Activision history, Crash Bandicoot becoming the top selling remaster in PlayStation history, the Amazon Alexa Ghost earning a Cannes Lion Award, and Sekiro winning Game of the Year 2019.

Full-service consultant on ad-hoc research projects for Intel and Microsoft, coupling deep industry knowledge with research expertise.

Vancouver, British Columbia, Ca

Managed all insight community research for Marvel: Contest of Champions, a top-grossing app played across the world. Research was used to optimize new features, improve UX, boost monetization, and quickly advise business decisions such as licensing or partnership opportunities. As lead CSAT analyst and programmer, delivered timely insights across all current titles. Introduced competitive title tracking to CSAT, providing deeper understanding of customer habits and enabling marketing to more efficiently acquire new users. For new products, provide research assistance including concept testing, marketing optimization, and play-tests .

Toronto, Ontario, Ca

Managed high-visibility research community for Intel, consistently delivering unique insights and top quality data by focusing on panelist engagement and mobile-optimized survey design Responsible for research design, survey development and programming, data tabulation and analysis with final deliverables often used by Intel executives to evaluate emerging opportunities and shape business strategy Measurably increased client satisfaction by distilling insights, improving report visuals, and modernizing methodologies, leading to contract renewal and increase as well as expansion of the research community As lead researcher, awarded 'Research Project of the Year' directly from Intel for work on multi-phase wearable technology project consisting of prototype testing, in-depth interviews, and conjoint exercise

Toronto, Ontario, Ca

London , Co

As data analyst on long-running Visa consumer spending panel, interpreted transaction data from 100,000+ consumers to reveal underlying trends and behaviors, making customer spend and acquisition opportunities easier to identify After receiving formal data visualization training, promoted and taught data visualization best practices and techniques, resulting in more appealing and accessible deliverables which were frequently lauded by clients

New York, Ny, Us