Brian Rogers Email and Phone Number
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Accomplished and creative research professional driving innovation and growth in gaming and technology.Gaming Career Highlights/Favorite Projects:- Developed research to determine the individual potential of Activision’s 50+ dormant properties (IP), directly leading to the investment and development of Crash Bandicoot N. Sane Trilogy, Crash Team Racing Nitro-Fueled, Spyro Reignited Trilogy, and Tony Hawk’s Pro Skater 1 + 2, some of the best selling and most beloved gaming remasters to date.- Received Cannes Lion and Gold Clio innovation awards for the Destiny 2 Ghost Alexa Skill, the #1 Amazon Alexa Gaming Skill that enables players to uniquely interact with the game using voice commands. Designed and managed play-tests to contextually capture voice inputs used for machine learning and refined product strategy for the digital and physical release, which quickly sold out from fan demand. https://www.amazon.com/Bungie-Destiny-2-Ghost/dp/B077HD31C4- Drove early-stage consumer testing and marketing strategy for Sekiro: Shadows Die Twice, the 2019 Game of the Year from revered producer Hidetaka Miyazaki (Dark Souls, Bloodborne, Elden Ring). I thoroughly enjoyed testing boss battle concepts directly with Miyazaki-San, a dream come true for a dedicated fan. - Designed time-sensitive research during the rise of the Battle Royale genre (PUBG, Fortnite), identifying near-term opportunities for Call of Duty and catapulting the development of Blackout, Call of Duty’s successful first entry to the popular genre.- Provided analytics to support Twitter’s partnership with The Game Awards, resulting in a new category, Gaming Tweet of the Year. As the research lead, tasked with sourcing, testing, and measuring key elements of the campaign, ultimately proving to be an individual success and the start of a long term partnership. Technical/Research Skills• Advanced user of many data tools, from internal queries (Big Query), to massive data visualizations (Tableau, Data Studio), to advanced formulas (Excel), to syndicated data (Nielsen)• Skilled in data visualization (Data Studio, Illustrator, Keynote, InDesign) and innovative reporting techniques (interactive, sharable)• Experience with traditional and progressive methodologies: Brand Tracking, Segmentation, Product Positioning, Concept Testing, Focus Groups, IDIs, Max Diff, Conjoint, Playtesting, Social Listening, Discussion Boards, Geo-Location/OOH
Mindgame Data
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Founder / Research LeadMindgame Data Feb 2023 - Present
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Senior Market And User Research ManagerTencent Games Feb 2022 - Dec 2022Shenzhen, Guangdong, CnAs first research lead for Tencent Games’ expansion into North America, scaled new research practice to support regional publishing, development, and marketing efforts. Directed all aspects of research capability growth including technology and vendor investment, team resourcing and development, and research accessibility, fostering a strong culture of research-based decision making.Using a powerful combination of game data, syndicated data, playtesting, and custom research, personally managed projects provided a holistic and unique competitive advantage for uncovering market trends, identifying short- and long-term opportunities and risks, and designing games and marketing activations that align with the varied needs of gamers.Project Highlights: Publishing Dynamics and Trends, Evolution of Gamers, Influencer/Streamer Selection, esports Expansion Opportunities, UserLab (Playtesting) Facility Setup -
Consumer Insights Research ManagerTwitter Jan 2019 - Feb 2022San Francisco, Ca, UsLead researcher for Twitter marketing, providing bedrock community analysis identifying the size, makeup, and habits of users, creative testing to optimize for messaging and targeting, on- and off-platform campaign tracking and meta-analysis across projects. Continual campaign success and research-backed recommendations drove substantial increases in marketing budget and department growth.As a trusted strategic advisor across teams and verticals, provided innovative and accessible research for Twitter’s revenue drivers including sports (NBA, Olympics), entertainment (TV, music), gaming (The Game Awards, Cyberpunk 2077), social causes and more. -
Consumer Insights ManagerActivision Oct 2016 - Jan 2019Santa Monica, California, UsDesigned global primary research for chart-topping franchises, including Call of Duty, Destiny, and Crash Bandicoot, as well as foundational research for unannounced titles. Used across departments, this research informed business strategy, portfolio development, project greenlights, game design, marketing campaigns, sales forecasting and more.Personally managed research played a key strategic role in recent wins for Activision: Call of Duty and Destiny capturing the highest and second highest console sales of 2017, Destiny claiming the biggest PC launch in Activision history, Crash Bandicoot becoming the top selling remaster in PlayStation history, the Amazon Alexa Ghost earning a Cannes Lion Award, and Sekiro winning Game of the Year 2019. -
Market Research ConsultantSelf-Employed Mar 2016 - Oct 2016Full-service consultant on ad-hoc research projects for Intel and Microsoft, coupling deep industry knowledge with research expertise.
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Senior Research Analyst (Consumer Insights)Kabam Sep 2015 - Feb 2016Vancouver, British Columbia, CaManaged all insight community research for Marvel: Contest of Champions, a top-grossing app played across the world. Research was used to optimize new features, improve UX, boost monetization, and quickly advise business decisions such as licensing or partnership opportunities. As lead CSAT analyst and programmer, delivered timely insights across all current titles. Introduced competitive title tracking to CSAT, providing deeper understanding of customer habits and enabling marketing to more efficiently acquire new users. For new products, provide research assistance including concept testing, marketing optimization, and play-tests . -
Senior Research ManagerVision Critical Oct 2014 - Sep 2015Toronto, Ontario, CaManaged high-visibility research community for Intel, consistently delivering unique insights and top quality data by focusing on panelist engagement and mobile-optimized survey design Responsible for research design, survey development and programming, data tabulation and analysis with final deliverables often used by Intel executives to evaluate emerging opportunities and shape business strategy Measurably increased client satisfaction by distilling insights, improving report visuals, and modernizing methodologies, leading to contract renewal and increase as well as expansion of the research community As lead researcher, awarded 'Research Project of the Year' directly from Intel for work on multi-phase wearable technology project consisting of prototype testing, in-depth interviews, and conjoint exercise -
Research ManagerVision Critical Sep 2013 - Sep 2014Toronto, Ontario, Ca
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Research AnalystTns United States Aug 2012 - Aug 2013London , CoAs data analyst on long-running Visa consumer spending panel, interpreted transaction data from 100,000+ consumers to reveal underlying trends and behaviors, making customer spend and acquisition opportunities easier to identify After receiving formal data visualization training, promoted and taught data visualization best practices and techniques, resulting in more appealing and accessible deliverables which were frequently lauded by clients -
Marketing InternWenner Media Jul 2009 - Oct 2009New York, Ny, Us
Brian Rogers Skills
Brian Rogers Education Details
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California Polytechnic State University-San Luis ObispoBusiness Administration With Concentrations In Managing People & Technology And Marketing Management
Frequently Asked Questions about Brian Rogers
What company does Brian Rogers work for?
Brian Rogers works for Mindgame Data
What is Brian Rogers's role at the current company?
Brian Rogers's current role is Founder / Product Lead @mindGAME Data | Former Tencent Games, Activision, Twitter, Kabam.
What is Brian Rogers's email address?
Brian Rogers's email address is br****@****hoo.com
What is Brian Rogers's direct phone number?
Brian Rogers's direct phone number is (310) 255*****
What schools did Brian Rogers attend?
Brian Rogers attended California Polytechnic State University-San Luis Obispo.
What are some of Brian Rogers's interests?
Brian Rogers has interest in Market Research, Snowboarding, Environment, Education, Science And Technology, Music, Video Games, Automobiles, Data Visualization, Animal Welfare.
What skills is Brian Rogers known for?
Brian Rogers has skills like Market Research, Quantitative Research, Qualitative Research, Data Analysis, Customer Insight, Analysis, Survey Design, Marketing Research, Marketing, Project Management, Advertising Research, Crm.
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